Classic Legends, the two-wheeler subsidiary of Mahindra & Mahindra, and Tube Investments of India, part of the Murugappa Group, have joined forces to introduce the BSA brand in India.

The partners have announced forming a new 50:50 joint venture for licensing ‘BSA’ trademarks, that will allow Classic Legends to manufacture and/or sale of motorcycles, parts and accessories in India. 

Founded in 1861, the iconic British brand BSA stands for Birmingham Small Arms, which originally manufactured firearms. The company set-up its motorcycle division up in 1903, and the first motorcycle was rolled out in 1910. At the peak of its success in 1950, BSA branded motorcycle made up for one in every four motorcycle sold globally. 

Despite all its success in 1971, the Group found itself with a trading loss of 3 million sterling pounds (INR 305 million), and by 1973 the firm stopped production.

It was in October 2016, the BSA brand was bought out by Classic Legends, and in 2021, it launched its first new motorcycle the ‘Gold Star’.

The once popular BSA brand in India is now set to come back, albeit, in a new avatar, and would compete in the mid-size motorcycle segment.

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Chennai-headquartered mid-sized motorcycle major Royal Enfield has reported its wholesales for June 2026.

The company sold 114,032 motorcycles last month, which marked a 27 percent YoY growth compared to 89,540 motorcycles sold in June 2025. This includes 102,930 units in the domestic market, up 34 percent YoY, while exports declined by 12 percent YoY to 11,102 units.

During the month, the company commenced customer deliveries of the Flying Flea C6 in Bengaluru.

B Govindarajan, Managing Director, Eicher Motors and Chief Executive Officer, Royal Enfield, said, “June 2026 was a milestone month for us as we began customer deliveries of the Flying Flea C6 from Bengaluru. The response to the FF.C6 continues to be highly encouraging and we will steadily roll out Flying Flea in other regions over the next few months. Our overall sales continued their growth trend with strong traction for our updated product portfolio across markets. During the month, we further strengthened our community initiatives with the inaugural Himalayan Basecamp: Ladakh Edition and the 22nd edition of the Himalayan Odyssey. Looking ahead, we remain optimistic about sustaining our momentum in the upcoming months.”

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has reported its wholesales for June 2026.

The company sold 541,159 units, down 2 percent YoY, as against 553,963 units last year. This includes 478,701 units in the domestic market, down 7 percent YoY, while exports came at 62,458 units, up 51 percent YoY

For Q1 FY2027, the company dispatched 1.68 million units, recording 23 percent YoY growth, 1.36 million units last year. Domestic wholesales came at 1.57 million units, up 21 percent YoY, while exports grew by 63 percent to 64,413 units.

VIDA, the electric mobility unit, recorded 21,812 registrations in June 2026, marking 185 percent YoY growth and an 8 percent increase compared to May 2026.

The company attributed retail sales growth in the domestic market driven by the scooter portfolio, while motorcycle demand remained constant.

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Honda Motorcycle & Scooter India (HMSI), one of the leading two-wheeler manufacturers in the country, has recorded total sales 528,281 units in June 2026, up 23 percent YoY, as against 429,147 units last year.

This includes 468,956 units in the domestic market, up 21 percent YoY, and 59,325 units exported, up 47 percent YoY.

For Q1 FY2027, the sales came at 1.61 million units, a 17 percent increase compared to the 1.37 million units sold in Q1FY2026. Domestic sales for the quarter reached 1.41 million units, up 15 percent YoY, while exports for the period totalled 198,000 units, marking a 36 percent rise.

Tsutsumu Otani, President & CEO, Honda Motorcycle & Scooter India, said, “We have seen healthy growth momentum in the first quarter of FY2027 compared to the same period last year, supported by steady underlying demand conditions. This reflects our continued focus on disciplined execution and our efforts to remain aligned with evolving customer and market needs. While we remain mindful of the dynamic market environment, we will continue to focus on consistent execution of our business priorities. With our strong product portfolio and widespread dealer network, we aim to progress towards sustainable growth going forward.”

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Vida, powered by Hero, the electric vehicle business of the world’s largest two-wheeler manufacturer, has introduced a brand-new identity, four years after its 2022 launch. The company has transitioned from a single electric scooter to a mobility ecosystem including the DIRT.E range and the Novus platform.

The identity features a V-Lettermark derived from the Hero logo, tilted at a 30-degree trajectory. The design uses black, white and orange. The company also secured a spot in the Asia Book of Records for creating a brand logo covering 35,292 sqft, using a range of vehicles including the Vida VX2, Vida DIRT.E K3, Novus Nex 1 and Hero XPulse.

Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, said, "True progress never stands still; it anchors itself in the deep roots of a trusted legacy to branch out into bold, new directions. When I launched Vida in 2022, I called it the dawn of something special, meaning ‘Life’, was created to drive a positive impact and move us all forward meaningfully. Four years on, that purpose grew into a movement - a purpose to build a better world.”

Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, Hero MotoCorp, said, "Today’s customer is buying an upgrade to their life, and they expect it to be effortless, reliable and within reach. Our new identity is built for that customer, and for the breadth of what Vida now offers. The V-Letter mark captures it best: Hero's legacy and Vida's future, moving forward together. Hero gives our aspiration scale; Vida gives that scale desirability. Together, we are making aspirations accessible."

The identity will be implemented across Vida’s digital and physical touchpoints and future product lines.

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