Classic Legends, the two-wheeler subsidiary of Mahindra & Mahindra, and Tube Investments of India, part of the Murugappa Group, have joined forces to introduce the BSA brand in India.

The partners have announced forming a new 50:50 joint venture for licensing ‘BSA’ trademarks, that will allow Classic Legends to manufacture and/or sale of motorcycles, parts and accessories in India. 

Founded in 1861, the iconic British brand BSA stands for Birmingham Small Arms, which originally manufactured firearms. The company set-up its motorcycle division up in 1903, and the first motorcycle was rolled out in 1910. At the peak of its success in 1950, BSA branded motorcycle made up for one in every four motorcycle sold globally. 

Despite all its success in 1971, the Group found itself with a trading loss of 3 million sterling pounds (INR 305 million), and by 1973 the firm stopped production.

It was in October 2016, the BSA brand was bought out by Classic Legends, and in 2021, it launched its first new motorcycle the ‘Gold Star’.

The once popular BSA brand in India is now set to come back, albeit, in a new avatar, and would compete in the mid-size motorcycle segment.

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Royal Enfield has launched the Himalayan 440 motorcycle at prices starting at INR 229,000 (ex-showroom Tamil Nadu) at the inaugural Himalayan Basecamp event in Ladakh. The launch marks 10-years since the introduction of the initial Himalayan series.

The model features an updated 443cc single-cylinder, long-stroke engine paired with a six-speed transmission. The Himalayan 440 produces 25.4 bhp at 6,250 rpm and 34 Nm of torque at 4,000 rpm.

Built on a half-duplex split-cradle frame, the motorcycle includes 41mm telescopic front forks with 200mm of travel and a linkage-type rear monoshock with 180mm of wheel travel. The chassis incorporates 21-inch front and 17-inch rear spoke wheels, providing 220mm of ground clearance alongside an 800mm seat height and a 15-litre fuel tank.

Braking is managed by a 300mm front disc with a two-piston floating caliper and a 240mm rear disc, supported by switchable dual-channel ABS. Additional specifications include an LED headlamp, digital-analogue instrument panel, Tripper navigation system, and a USB Type-C charging port.

B Govindarajan, Managing Director, Eicher Motors and Chief Executive Officer of Royal Enfield, said, “Over the past decade, the Himalayan’s journey has been deeply gratifying and emotional for us - one shaped by both the mountains and a global rider community that transformed a simple adventure motorcycle into an international phenomenon. One of our most cherished products, it opened the doors to adventure touring and exploration, paving the way for extraordinary journeys from Everest Base Camp to the South Pole. The Himalayan 440 marks a celebration of this incredible journey. Driven by the messages from our community and guided thoughtfully by authentic rider feedback, the Himalayan 440 delivers precisely what was asked for - a simple, accessible, and uncomplicated adventure tourer - the same essence that defined the OG Himalayan.”

Initial production units will carry a 10-year anniversary emblem on the fuel tank. The vehicle is offered in three colour options, namely Sela Black, Mustang Brown and Nelong White.

Royal Enfield is also providing optional 7-year extended warranty package alongside roadside assistance for the Himalayan 440.

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Honda Motorcycle & Scooter India Pvt Ltd (HMSI) has reported total sales of 5,79,000 units in August 2026, up eight percent year-on-year as compared to total sales of 5,34,000 units in August 2025. Domestic sales in August 2026 stood at 5,17,000 units, up eight percent as compared to 4,81,000 units sold in August 2025. Exports stood at 61,000 units in August 2026, up 15 percent as compared to the export of 53,000 units in August 2025.

For the year-to-date period of FY27 (April-August 2026), HMSI recorded total sales of 27,33,000 units, registering 13 percent growth against the total sales of 24,25,000 units in April-August 2025. Domestic sales stood at 24,07,000 units during the respective period, up 11 percent as compared to the domestic sales of 21,76,000 unit during April-August 2025. Exports stood at 3,26,000 units during April-August 2026, up 31 percent as compared to the export of 2,49,000 units in April-August 2025.

HMSI, during Augst 2026, continued to serve customers across markets, reinforcing its commitment to mobility solutions across India through a nationwide network of over 7,000 touchpoints.

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has entered a strategic alliance with distributor VELOSA (Oriental Motors, S.A.) to manage its sales and distribution operations across El Salvador. The move forms part of the manufacturer's operational expansion in Central America.

As part of the rollout, VELOSA has opened a flagship retail facility on Calle El Progreso and established additional sales outlets at Metrocentro San Salvador and Plaza Mundo Soyapango. The distributor has also established network agreements with over 30 authorised dealers across the country to provide sales, service and spare parts support.

Sanjay Bhan, Executive Vice-President of Global Business, Global Product Planning and Global Market Insights, Hero MotoCorp, said, “El Salvador is a strategic market for Hero MotoCorp in Central America. Over the past 13 years, Hero has served nearly 50,000 customers in El Salvador, with iconic models such as Hunk and Xpulse, playing a key role in building the brand’s presence. Through its new alliance with VELOSA, Hero is entering its next phase of growth, with a focus on enhancing the customer experience, expanding service coverage and strengthening end-to-end customer support.”

Carlos Landaverde, Commercial Manager, VELOSA, said, “We are delighted to begin this new chapter with Hero MotoCorp in El Salvador. VELOSA brings a strong regional automotive track record and a clear commitment to service, support and customer proximity. Our objective is to build on the trust Hero has earned over the years and provide a superior experience for existing and future Hero customers.”

Integrated sales, servicing, and replacement parts operations have commenced at the Calle El Progreso flagship location, alongside facilities in Merliot and Santa Ana. The outlets at Metrocentro San Salvador and Plaza Mundo Soyapango will handle vehicle sales exclusively.

Furthermore, Hero MotoCorp is marking the expansion with a five-year or 60,000-kilometre warranty package and four inspection services across its product range in the market.

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Suzuki Motorcycle India, one of the leading two-wheeler manufacturers, has opened its Suzuki Lounge outlet at Riddhi Auto Agencies in Thane, Maharashtra.

The facility combines a service workshop, customer area and vehicle display zone within a single site.

The workshop operates four service bays visible from the customer lounge through glass partitions to show maintenance procedures directly to vehicle owners.

The lounge area includes seating, discussion spaces, and a reception zone, alongside a product display section showing Suzuki’s motorcycle and scooter line-up.

Hari Krishna K, Executive Officer, Sales & After-Sales, Suzuki Motorcycle India, said, “Suzuki Lounge represents a significant step forward in our customer-centric approach and brings the spirit of ‘By Your Side’ into the service experience. Today’s customers expect more than just service. They seek transparency, comfort, and a premium experience. With Suzuki Lounge, we are creating an environment where customers can relax, stay connected, and confidently witness the care and expertise that goes into servicing their vehicles.”

The inauguration was conducted by Vivek Jain, Assistant Vice-President - After Sales, and Osamu Tani, Operation Manager - After Sales at Suzuki Motorcycle India. The Thane location serves as the inaugural deployment of the Suzuki Lounge concept across the company's Indian after-sales network.

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