Classic Legends, the two-wheeler subsidiary of Mahindra & Mahindra, and Tube Investments of India, part of the Murugappa Group, have joined forces to introduce the BSA brand in India.

The partners have announced forming a new 50:50 joint venture for licensing ‘BSA’ trademarks, that will allow Classic Legends to manufacture and/or sale of motorcycles, parts and accessories in India. 

Founded in 1861, the iconic British brand BSA stands for Birmingham Small Arms, which originally manufactured firearms. The company set-up its motorcycle division up in 1903, and the first motorcycle was rolled out in 1910. At the peak of its success in 1950, BSA branded motorcycle made up for one in every four motorcycle sold globally. 

Despite all its success in 1971, the Group found itself with a trading loss of 3 million sterling pounds (INR 305 million), and by 1973 the firm stopped production.

It was in October 2016, the BSA brand was bought out by Classic Legends, and in 2021, it launched its first new motorcycle the ‘Gold Star’.

The once popular BSA brand in India is now set to come back, albeit, in a new avatar, and would compete in the mid-size motorcycle segment.

Comments (0)

ADD COMMENT

Link Copied!

Italian superbike manufacturer Ducati has unveiled five models alongside the Desmo250 EDS preview at the EICMA exhibition in Milan, alongside a centenary retrospective celebrating the brand's history.

The motorcycle manufacturer introduced the updated Diavel V4, the DesertX Rally based on the new V2 platform, and three limited-edition variants comprising the Panigale V4 SP, Panigale V2 SP, and Streetfighter V4 SP.

The company also displayed new liveries across the XDiavel, Multistrada V2, and Scrambler Full Throttle lines, alongside the Hypermotard 698 Mono RVE and Hypermotard V2 RVE.

An off-road preview featured the Desmo250 EDS, scheduled for European market delivery in the summer of 2027.

Additionally, Ducati opened a centenary exhibition at the southern entrance featuring motorcycles from the museum archives and competition history.

Comments (0)

ADD COMMENT

Link Copied!

TVS Motor Co-owned British marquee brand Norton Motorcycles has announced a 450cc urban motorcycle, marking its entry into a new category and extending its portfolio to a broader demographic of riders.

The motorcycle is powered by a liquid-cooled 454 cc single-cylinder engine delivering 45 Nm of torque. Constructed on an aluminium frame, the motorcycle features an 8-inch TFT touchscreen with digital connectivity functions. Deliveries for the model will commence in 2027, with the official model name scheduled to be announced prior to launch.

The launch follows Norton's product strategy under the ownership of TVS Motor Company. Following the unveiling of the Manx, Manx R, Atlas and Atlas GT at EICMA 2025, deliveries of the Manx R and Atlas have begun in European markets, with the Manx R securing recognition at the 2026 Red Dot Design Concept and International Design Excellence Awards.

Norton has established a retail network spanning over 50 locations across 10 markets –including the UK, Italy, France, Germany and Spain – with entry plans progressing for India and the United States. The company is also collaborating with Foster + Partners to develop a global retail store concept, supported by R&D operations at its Solihull facility in the UK alongside TVS engineering centres in Italy and India.

Sudarshan Venu, Chairman, TVS Motor Company, said, "Norton has never been defined just by engine capacity or a particular category of motorcycle. It is defined by its character, its design, engineering and the emotional connection it creates with riders. Our vision is to bring this compelling experience forward to a new generation of customers while remaining true to the principles that define Norton now and into the future. With the Manx R, we demonstrated our reinterpretation of Norton for the modern era through uncompromising, modern design with distinctive performance. The new Norton 450 urban motorcycle carries the same approach into an entirely new category. It is not simply about extending our product range; it is about creating motorcycles with their own identity, each unmistakably Norton. Supported by TVS Motor Company's long-term commitment, global engineering capabilities and investment in the brand, we are building a new generation of Norton motorcycles for customers around the world. Our strategy is to establish Norton as one of the most desirable names in modern motorcycling, recognised for exceptional design, engaging performance and a truly discerning ownership experience."

Comments (0)

ADD COMMENT

Link Copied!

Suzuki Motorcycle India (SMIPL), a leading manufacturer of scooters and motorcycles, has recorded its best-ever monthly sales performance in October 2026, delivering 146,279 units across domestic and export markets. This marks a 13 percent YoY growth compared to 129,261 units in October 2025.

Domestic sales reached an all-time high of 124,559 units in October 2026, representing a 20 percent increase over 103,454 units sold in the corresponding month of the previous year.

Export volumes for the month stood at 21,720 units against 25,807 units in October 2025. Additionally, the company reported its highest-ever spare parts sales revenue of INR 1,188 million, registering a 39 percent YoY growth over INR 857 million recorded in October 2025.

During the month, Suzuki introduced a new Glass Sparkle Black and Metallic Matte Fibroin Gray colour option for the V-STROM SX and concluded the third edition of the V-STROM Expedition, covering 2,535 km from Delhi through Zanskar and Ladakh to Chandigarh with 43 owners. The company also organized the Burgman Hangout Parade across 11 cities and hosted Gixxer Pitstop events in Palakkad and Kolhapur.

Deepak Mutreja, Vice-President of Sales & Marketing, Suzuki Motorcycle India, said, "October has been an encouraging month for Suzuki Motorcycle India, with the festive season contributing to our highest-ever monthly sales. This performance reflects the strong connect that Suzuki has established with customers across India. We sincerely thank our customers for their continued trust and our dealer partners, suppliers and employees for their dedicated efforts. We remain focussed on further strengthening our relationship with customers and enhancing their overall Suzuki ownership experience."

Comments (0)

ADD COMMENT

Link Copied!

Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has registered total sales of 591,876 units in October 2026, marking a 14 percent YoY increase compared to 518,170 units recorded in October 2025.

Domestic dispatches for October 2026 reached 351,148 units, representing a 12 percent rise over 314,148 units in the same month of the previous year.

Export volumes grew by 18 percent to 240,728 units compared to 204,022 units in October 2025. Two-wheeler dispatches rose 13 percent to 501,194 units from 442,316 units, comprising 292,885 domestic units and 208,309 export units.

Three-wheeler dispatches expanded 20 percent to 90,682 units against 75,854 units in October 2025, driven by 58,263 domestic units and 32,419 export units.

For the cumulative April to October period of FY 2026-27, total sales reached 3.57 million units, up 22 percent from 2.92 million units in the corresponding period of FY 2025-26.

Cumulative domestic dispatches rose 8 percent to 1.82 million units, while cumulative exports grew 42 percent to 1.75 million units. Two-wheeler year-to-date volumes expanded 22 percent to 3 million units, and commercial vehicle year-to-date volumes increased 23 percent to 571,304 units.

Comments (0)

ADD COMMENT

Link Copied!