- Siddhartha Lal
- Royal Enfield
- Eicher Motors
- Vinod Aggarwal
- B. Govindarajan
- Arun Vasu
- Ira Gupta
- S. Sandilya
Eicher Motors Restructures Board, Siddhartha Lal Appointed Executive Chairman
- By MT Bureau
- February 11, 2025
New Delhi-headquartered two-wheeler and commercial vehicles major Eicher Motors has announced changes to its Board. The company has announced that S. Sandilya who was the Executive Chairman of the Board is set to retire and will be succeed by Siddhartha Lal.
Furthermore, Vinod Aggarwal has been appointed the Vice Chairman (Non Executive), in addition to his role as the MD and CEO of VE Commercial Vehicles, while B. Govindarajan will become the new Managing Director of Eicher Motors in addition to his role as CEO of Royal Enfield.
Eicher Motors’ Board also appointed Ira Gupta and Arun Vasu as Independent Directors. On the other hand, Manvi Sinha, an Independent Director on Eicher Motors’ board will retire on 12 February 2025 after the completion of her tenure.
“On behalf of the entire Eicher family, I want to extend our deepest gratitude to Sandilya for his outstanding guidance and leadership over the past five decades. From his early roles in the company to serving as Managing Director, Group CEO, and ultimately Chairman for 25 years, he has been instrumental in shaping Eicher Motors into what it is today. Under his leadership, Eicher has navigated challenging times to become one of the leading commercial vehicle players in India and developing markets, while Royal Enfield became a global leader in mid-size motorcycles. We wish him the very best for the future. I would also like to sincerely thank Manvi Sinha for her invaluable contributions to Eicher Motors over the past decade as an Independent Director. At the same time, we welcome Ira Gupta and Arun Vasu to the Eicher Motors Board as well as congratulate Vinod and Govind on their expanded roles,” said Lal.
“After more than 25 years at Eicher Motors in various capacities, including as the MD and CEO, I am now looking forward to the opportunity to reinvent my role. Along with taking on greater governance and board responsibilities, I will be deeply engaged in shaping Eicher Motors’ long-term vision for the decades ahead - guiding the company’s strategic direction while continuing to drive consumer insights, brand development, next-gen technology adoption, and product innovation. Additionally, I look forward to dedicating more time to leadership development and mentoring, helping to nurture the next generation of leaders as we continue our journey of growth and transformation,” he added.
Aggarwal said, “I am excited with my new role and it will be my privilege to support the Board and management of Eicher Motors in my enhanced role.”
Govindarajan said, “My journey of close to three decades at Eicher Motors has been quite rewarding with its fair share of challenges. I am truly honoured and excited to take on this new role and I am looking forward to steering the company on its growth momentum with continued support from my team. I would also like to thank the Eicher Motors board for placing its trust in me as we strive to set new benchmarks and drive the company forward in the years to come.”
Classic Legends Celebrates International Jawa-Yezdi Day 24th Edition
- By MT Bureau
- July 13, 2026
Classic Legends, an Indian motorcycle manufacturer by the Mahindra Group the makers of Jawa, Yezdi and BSA brands, celebrated the 24th Edition of International Jawa-Yezdi Day (IJYD) on 12 July 2026.
The event, which began as an initiative among motorcycle owners, involved over 7,500 riders across 150 cities in India this year. The celebration included 40 enthusiast communities in India and participants in 11 countries, who marked the occasion through rides and gatherings. The event united owners of vintage motorcycles with riders of current Jawa and Yezdi models.
Anupam Thareja, Co-Founder, Classic Legends, said, "24-years ago, International Jawa-Yezdi Day began as a simple expression of passion among riders who wanted to celebrate the motorcycles they loved. Today, it has grown into a global tradition that transcends borders and generations. What makes IJYD truly special is that it belongs to the riders themselves. Every ride, every gathering and every shared story keeps this legacy alive. More importantly, it celebrates the friendships, communities and memories built around these motorcycles. We are honoured to be a part of movement that continues to grow stronger with every passing year."
The festivities were organised by more than 40 rider clubs, along with dealerships and enthusiast communities.
IGNYTE Launches Carbon Fiber Helmet Series At Prices Starting INR 14,999
- By MT Bureau
- July 13, 2026
IGNYTE, the premium helmet brand of Steelbird, has introduced its Carbon Fibre Series, featuring three models: the IGN-10, IGN-14, and IGN-16.
The helmets are manufactured in-house using carbon fibre composite shells designed for impact performance and durability. It introduces multi-colour exposed carbon fibre textures and finishes.
The IGN-10 and IGN-14 are priced at INR 14,999, while the IGN-16 is priced at INR 19,999. The helmet comes with a three-year warranty and accessories such as smoke visors and fitting head foam.
It uses an Expanded Polypropylene (EPP) liner with Kevlar reinforcement, which provides energy absorption and multi-impact capability. The series holds both ISI and DOT certifications. Features include anti-fog and anti-scratch visors, ventilation channels, antimicrobial interiors and an aerodynamic profile. The production process utilises balloon moulding.
Kashish Kapur, Director, Steelbird Hi-Tech India, said, "The IGNYTE Carbon Fibre Series represents our vision of creating premium helmets that combine world-class safety, advanced materials, and exceptional craftsmanship. Every helmet has been designed and manufactured in-house with a strong focus on innovation, lightweight performance, and rider protection. With this launch, we are taking another significant step towards offering Indian motorcyclists globally competitive products that deliver the highest standards of safety and performance."
Hero MotoCorp Launches New Campaign For Destini Scooter
- By MT Bureau
- July 10, 2026
Hero MotoCorp, the world’s largest two-wheeler manufacturer, has introduced a campaign for its Destini scooter, titled ‘Hero Ka Scooter, Scooter Ka Hero.’ Conceptualised by McCann India, the campaign focuses on the relationship between a father and child, portraying the scooter as a companion for family journeys.
The campaign film features a girl who imagines an evening ride with her father as an adventure involving a dragon. The narrative integrates product features into the story: the metal body provides protection, the mileage exhausts the creature in a race, the legroom stores food and the under-seat storage is used to toast corn.
Aashish Midha, Head of Marketing, Hero MotoCorp, said, “At Hero MotoCorp, we believe the most meaningful stories are those rooted in everyday life. ‘Hero Ka Scooter, Scooter Ka Hero’ celebrates parents – the everyday heroes of every Indian family –through the boundless imagination of a child. The Hero Destini has always stood for trust, comfort and practicality, and this campaign brings those values to life in a way that is both emotionally engaging and deeply relatable. It reinforces our commitment to building products that become an integral part of our customers’ lives and cherished family moments.”
Prasoon Joshi, Chairman, Omnicom Advertising India, said, “The more memorable ideas rarely begin with what a brand wants to say. They begin with something people already feel, but may not have found the words for. When a brand captures that truth, it stops feeling like advertising and starts feeling deeply familiar. Hero Destini expresses this in a simple but evocative manner. Every child sees their father as their first superhero, not because he has superpowers, but because he quietly shows up, overcomes obstacles and finds a way to keep the family moving. In the film, the scooter becomes part of that quiet magic. It isn’t just a ride. It helps turn an ordinary journey into an adventure, complete with a dragon, seen through a child’s eyes. That’s what makes the film linger. It reminds us that true creativity doesn’t need to exaggerate reality; it elevates the genuine emotions already present. And this is where the brands then find a place in people’s hearts.”
Yamaha Launches FZ-Blue Flex Ethanol-Ready Motorcycle In India At INR 124,240
- By MT Bureau
- July 10, 2026
India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).
The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It uses a front telescopic suspension, a rear swingarm and an anti-lock braking system.
Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”
The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.

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