TVS Motor Company launched the Jupiter 110, its new addition to the Jupiter line-up, showcasing a blend of advanced technology and modern design. The new variant was launched online from the company’s Hosur plant in Bengaluru, which is also the place of this new variant’s conception and birth.
Lead designer at TVS Motor Company, Clyde Dsilva, emphasised the design theme of ‘modern masculinity,’ which is artistically reflected in the long-chiselled highlights and glossy black panels of the scooter. Signature elements like infinity lamps at the front and rear, coupled with advanced indicator technology, add to the vehicle's modern appeal.
The new Jupiter 110 is powered by a next-generation 113.3cc engine, featuring a lightweight, compact design for high performance. Enhancing the ride experience, the engine integrates the iGO Assist system, which includes an integrated starter generator (ISG), an ISG controller and a high-performance battery.
The single cylinder, 4 stroke engine generates a power of 5.9 kilowatt at 6500 rpm and a torque of 9.8 Nm at 5,000 rpm (with iGO Assist) and 9.2 Nm at 5,000 rpm (without Assist).
The scooter encompasses pioneering technology that achieves a 10 percent increase in mileage compared to its predecessor. It has an intelligent ignition system with auto start-stop functionality.
It is equipped with a range of technological features including call and text notifications, find my vehicle system, distance to empty tank alerts, average fuel economy tracking, navigation assist and voice assist. The high-contrast speedometer and fully digital colour LCD further enhance the rider's experience.
In addition to its sleek design, the scooter offers practical features such as body balance tech 2.0, double helmet space, front fuel fill and LED headlamps. The TVS SmartXonnect system provides real-time updates on fuel economy and distance to empty, adding convenience to the ride.
Safety remains a priority with turn signal lamp reset, emergency brake warning, roto-petal disc brakes and hazard lamps. The variant’s piano black finish and high-contrast speedometer complete the package, blending aesthetics with functionality.
It also boasts of a spacious glove box, a long seat, an all-in-one lock, a USB mobile charger, and the patented E-Z centre stand. The scooter's LED headlamp ensures superior illumination for safe night rides, while the motorcycle-like front telescopic suspension and large 90/90-12 inch tyres guarantee a smooth and comfortable journey.
The fuel tank is moved by over 1,000 mm bringing the centre of gravity – (CoG) forward and lower, giving the vehicle superior stability. Combined with the large 12-inch wheels and optimal wheelbase, the Jupiter 110 is a breeze to balance in tight traffic even at very low speeds.
It features a well-positioned handlebar, spacious floorboard and an accessible seat height, ensuring maximum comfort for riders of all sizes and genders.
With these upgrades, the Jupiter 110 positions itself as a frontrunner in the scooter market, appealing to both tech-savvy and style-conscious consumers.
The new variant comes in a vibrant selection of colours including dawn blue matte, galactic copper matte, titanium grey matte, starlight blue gloss, lunar white gloss and meteor red gloss.
Priced at INR 73,700 (ex-showroom, Delhi) for the base model, the scooter is available in four variants namely, Drum, Drum Alloy, Drum SXC and Disc SXC. These variants will be offered across all TVS Motor Company dealerships.
Speaking at the launch Director K.N. Radhakrishnan said, “The Jupiter 110 demonstrates our commitment to invest on customer expectations, engineering, technology, design and ergonomics; ahead of the curve. We have also upgraded the quality of customer experience at TVSM showrooms and the new Jupiter 110 takes that entire experience package forward. We are confident that the Jupiter with its many first-in-segment features will further build our position in the two-wheeler market."
Commenting on the same lines, Senior Vice President Aniruddha Haldar said, “TVS Jupiter 110 has been the anchor of the TVS Motor scooter portfolio for the last decade. Over time, 6.5 million households have reposed their faith in this product, making it one of the biggest automotive brands out of India. The core DNA of zyada ka fayda (more is beneficial) is further reinforced by the reimagined new variant. The ability to deliver torque on demand, enhanced fuel-efficiency with loads of usable space, in contemporary design, sets the scooter in a league of its own. This superior proposition will continue to delight customers and build brand love for TVS Jupiter.”
Classic Legends Celebrates International Jawa-Yezdi Day 24th Edition
- By MT Bureau
- July 13, 2026
Classic Legends, an Indian motorcycle manufacturer by the Mahindra Group the makers of Jawa, Yezdi and BSA brands, celebrated the 24th Edition of International Jawa-Yezdi Day (IJYD) on 12 July 2026.
The event, which began as an initiative among motorcycle owners, involved over 7,500 riders across 150 cities in India this year. The celebration included 40 enthusiast communities in India and participants in 11 countries, who marked the occasion through rides and gatherings. The event united owners of vintage motorcycles with riders of current Jawa and Yezdi models.
Anupam Thareja, Co-Founder, Classic Legends, said, "24-years ago, International Jawa-Yezdi Day began as a simple expression of passion among riders who wanted to celebrate the motorcycles they loved. Today, it has grown into a global tradition that transcends borders and generations. What makes IJYD truly special is that it belongs to the riders themselves. Every ride, every gathering and every shared story keeps this legacy alive. More importantly, it celebrates the friendships, communities and memories built around these motorcycles. We are honoured to be a part of movement that continues to grow stronger with every passing year."
The festivities were organised by more than 40 rider clubs, along with dealerships and enthusiast communities.
IGNYTE Launches Carbon Fiber Helmet Series At Prices Starting INR 14,999
- By MT Bureau
- July 13, 2026
IGNYTE, the premium helmet brand of Steelbird, has introduced its Carbon Fibre Series, featuring three models: the IGN-10, IGN-14, and IGN-16.
The helmets are manufactured in-house using carbon fibre composite shells designed for impact performance and durability. It introduces multi-colour exposed carbon fibre textures and finishes.
The IGN-10 and IGN-14 are priced at INR 14,999, while the IGN-16 is priced at INR 19,999. The helmet comes with a three-year warranty and accessories such as smoke visors and fitting head foam.
It uses an Expanded Polypropylene (EPP) liner with Kevlar reinforcement, which provides energy absorption and multi-impact capability. The series holds both ISI and DOT certifications. Features include anti-fog and anti-scratch visors, ventilation channels, antimicrobial interiors and an aerodynamic profile. The production process utilises balloon moulding.
Kashish Kapur, Director, Steelbird Hi-Tech India, said, "The IGNYTE Carbon Fibre Series represents our vision of creating premium helmets that combine world-class safety, advanced materials, and exceptional craftsmanship. Every helmet has been designed and manufactured in-house with a strong focus on innovation, lightweight performance, and rider protection. With this launch, we are taking another significant step towards offering Indian motorcyclists globally competitive products that deliver the highest standards of safety and performance."
Hero MotoCorp Launches New Campaign For Destini Scooter
- By MT Bureau
- July 10, 2026
Hero MotoCorp, the world’s largest two-wheeler manufacturer, has introduced a campaign for its Destini scooter, titled ‘Hero Ka Scooter, Scooter Ka Hero.’ Conceptualised by McCann India, the campaign focuses on the relationship between a father and child, portraying the scooter as a companion for family journeys.
The campaign film features a girl who imagines an evening ride with her father as an adventure involving a dragon. The narrative integrates product features into the story: the metal body provides protection, the mileage exhausts the creature in a race, the legroom stores food and the under-seat storage is used to toast corn.
Aashish Midha, Head of Marketing, Hero MotoCorp, said, “At Hero MotoCorp, we believe the most meaningful stories are those rooted in everyday life. ‘Hero Ka Scooter, Scooter Ka Hero’ celebrates parents – the everyday heroes of every Indian family –through the boundless imagination of a child. The Hero Destini has always stood for trust, comfort and practicality, and this campaign brings those values to life in a way that is both emotionally engaging and deeply relatable. It reinforces our commitment to building products that become an integral part of our customers’ lives and cherished family moments.”
Prasoon Joshi, Chairman, Omnicom Advertising India, said, “The more memorable ideas rarely begin with what a brand wants to say. They begin with something people already feel, but may not have found the words for. When a brand captures that truth, it stops feeling like advertising and starts feeling deeply familiar. Hero Destini expresses this in a simple but evocative manner. Every child sees their father as their first superhero, not because he has superpowers, but because he quietly shows up, overcomes obstacles and finds a way to keep the family moving. In the film, the scooter becomes part of that quiet magic. It isn’t just a ride. It helps turn an ordinary journey into an adventure, complete with a dragon, seen through a child’s eyes. That’s what makes the film linger. It reminds us that true creativity doesn’t need to exaggerate reality; it elevates the genuine emotions already present. And this is where the brands then find a place in people’s hearts.”
Yamaha Launches FZ-Blue Flex Ethanol-Ready Motorcycle In India At INR 124,240
- By MT Bureau
- July 10, 2026
India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).
The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It uses a front telescopic suspension, a rear swingarm and an anti-lock braking system.
Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”
The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.
Comments (0)
ADD COMMENT