By T Murrali

As India will be moving to the new emission regime from April this year, the manufacturing companies are fielding new models of new variants with BS-VI engines. India Yamaha Motor (IYM) has announced a slew of new brands, in line with its concept of ‘The Call of the Blue’ that carved out the ‘The Yamaha Uniqueness’ of product line-ups and experiences through the ‘Blue Square’ network. IYM has fielded four vehicles with several innovative features and technologies, with plans to create a strong network of dealers; nonetheless, it has still kept a conservative sales growth target of 4 percent.

In 2019, the company sold 624,000 units (with 40 percent scooters and the rest motorcycles), witnessing a 13 percent drop in sales over the previous year, matching the industry average. It exported 296,000 units during the year. For 2020, IYM has set a target of 650,000 units with the same break-up for scooters and motorcycles. This is just 4 percent more than last year’s sales. However, it aims to raise exports to 315,000 units.

Ravinder Singh, Senior Vice President, Strategy and Planning Group, Yamaha Motors India Sales Pvt Ltd, said, “We have been able to increase our market share in deluxe and premium segments and maintain it in the scooter segment (for Fascino), thanks to our focused brand strategy: ‘The Call of the Blue.’ Our success in 2020 will depend on creating a strong network and we have started working on this direction. ‘Blue Square’ is one such initiative.”

‘Blue Square’ 

‘Blue square’ is a unique concept intended to offer Yamaha’s racing DNA to exciting, stylish and sporty products and experiences. ‘The Call of the Blue’ started in 2018 expanded to products and experiences in 2019.

‘Blue Square’ is created as a destination for all two-wheeler enthusiasts. The concept was to expand the company’s uniqueness for fuelling the passion for riding in India featuring a wide range of riding gears and accessories along with the two-wheeler line-ups that deliver good driving experience. Yamaha Blue Square Showrooms will serve the excitement to grow into a popular culture by turning it into an aspiration for every young rider.

To a question on how ‘Blue Square’ will help the company to strengthen its market position, Singh said the company’s objective is to focus on youngsters. It launched the brand campaign ‘The Call of the Blue’ mainly to connect with the young customers. Now IYM is taking it to the next level with ‘Blue Square,’ which according to him is more of the brand connection, linking its BTL (below the line) activities. “From ATL (above the line) activities to BTL, we are connecting the customers and giving the experience of sporty and stylish vehicles, which is our core DNA, to the product.” The additional dealerships planned for this year will be primarily for ‘Blue Square’ outlets, he said. 

Many of the existing dealerships will also be upgraded to deal with its new introductions of 155cc motorcycle MT-15 and the 125cc scooters, the Ray ZR 125 FI and Street Rally 125 FI, and the iconic Fascino 125 FI. Shifting from the 110cc segment, IYM is strengthening its market in the 125cc scooter segment and the motorcycle line-up.

MT-15

Known for its balance of torque and agility, MT-15 has enhanced control postures and single-channel ABS. A special colour ‘Ice Fluo-Vermillion’ was also introduced. It received rave reviews in many countries for its distinctively aggressive appearance. The new BS-VI compliant MT-15 has a rear radial tyre. Its advanced design expressing torque and agility is popularised further by a minimal look, dynamic headlight, short tail and an overall finish that illustrates its unique style.

The new bike comes with VVA engine for nimble acceleration with model-specific ECU,  optimized secondary reduction gear ratio for snappy riding in town, A&S clutch for stress-free gear shifts, motard-like riding position with a great deal of freedom on a tight, concentrated silhouette, 282mm front disc brake with single-channel ABS for excellent stopping power. The advanced design expressing torque and agility is further accentuated by dynamic front face styling headlight, short tail with a vertical tail light and overall graphics and finish.

Ray ZR 125 FI, Street Rally 125 FI

The new scooters come with several new features, new engine technologies and are available in a range of new colours. The new Ray ZR 125 FI and Street Rally 125 FI are powered by a BS-VI compliant, air cooled, fuel injected, 125cc blue core engine that produces a power output of 8.2 PS @ 6,500 RPM and a torque of 9.7 Nm @ 5,000 RPM. The power output and economy are 30 percent and 16 percent higher respectively than the earlier scooters.

The styling concept is ‘Armored Energy’ which evokes the feeling of a powerful motorcycle laced to proportions, details, striking design and new technologies. The sporty, sharp-looking headlight is Class C-compliant while the Y-shaped LED position light adds greater originality to the design. The turn signals at the front and rear use individual mounting stalks like those used for motorcycles. The Ray ZR 125 FI is available in both drum and disc brake versions, and the disc brake version gets digital instrument cluster as a new feature. The new Ray ZR 125 FI is available in a wide range of colour variants including Dark Matte Blue, Metallic Black, Cyan Blue, Matte Red Metallic and Reddish Yellow Cocktail.

The new Street Rally 125 FI also fuses motorcycle elements with those of a scooter and scatters them throughout the design. Brush guards shield the rider's hands from oncoming airflow and add a sporty, adventure-influenced touch to the machine. It additionally offers fully digital instrument cluster, side panels designed to look like a rugged frame, block-pattern tyre, sporty coloured wheel stripes (front and rear) and side panels intended to look like metallic protectors. The new Street Rally 125 FI is available in two colours: Deep Purplish Blue Metallic and Sparkle Green.

Fascino 125 FI

The new Fascino 125 FI is powered by a BS-VI compliant, air cooled, fuel injected, 125cc blue core engine that produces a power output of 8.2 PS @ 6,500 RPM and a torque of 9.7 Nm @ 5,000 RPM. The power output and economy are 30 percent and 16 percent higher respectively than the earlier scooters.

Along with the new features and technologies, the visual impression of the new Fascino 125 FI rests on its classic European styling as it gets an all-new exterior design, higher quality bodywork, newly designed headlight, new gauges and other features that produce a feeling of elegance and status. The new scooter is designed to be a fashionable vehicle with styling that embodies strength, refinement and beauty along with classical touches. The vehicle is available in disc and drum brakes and a wide range of colour variants including Vivid Red, Metallic Black, Yellow Cocktail, Matte Blue, Dark Matte Blue, Suave Copper and Cyan Blue.

Lightweighting

The body weight of the new Ray ZR 125 FI, Street Rally 125 FI and Fascino 125 FI is 99 kg, which is, at the least, 4 kg lighter than Yamaha's earlier scooters. All the new scooters come with ‘stop & start system’ that prevents engine idling and subsequent start with a single throttle twist which uses the sensors to assess the riding environment. The vehicles have front disc brake with unified brake system. In addition, the smart motor-generator fitted to these vehicles uses electronic controls to bring a quieter engine start without the need for a separate conventional electric starter. One of the key features is the ‘side stand engine cut-off switch,’ which prevents the engine from starting if the side-stand is not retracted. This is a unique feature as it can prevent accidents and ensure safety of the rider.

Talking to this publication on the objective to introduce the engine cut-off switch to the side-stand, Yasuo Ishihara, Managing Director, Yamaha Motor Research & Development India Pvt Ltd, said that in Europe these safety systems are mandatory. Since it is a safety feature the company wanted to introduce it in India also. “We have decided to incorporate this feature in the two-wheelers (Ray and Fascino) that we have launched now. In a phased manner this feature will be introduced in all the models we produce.”

The company has also introduced stop-start systems and this was possible as it replaced the starter motor with a combined generator-cum-starter motor. Ishihara said that in India the traffic is dense with more stopping and starting conditions, not only at traffic lights but also on congested roads. This mild hybrid helps in managing these situations while conserving fuel. However, when there are frequent stops and starts, the power drawn will be more from the battery; therefore the company has increased the battery capacity.

Yamaha has also reduced the total kerb weight by 4 kg. This was achieved as the design team was given very stringent targets to reduce weight. There were targets set for every major part in the vehicle. This combined with high-end design helped the company achieve weight reduction despite increasing the sheet metal content. For instance, in the earlier version of the scooters, the front fender was in plastic but in the BS-VI version this has been replaced with metal. According to him, one of the reasons for weight reduction was that the vehicles have no starter motors, since the generators do that function. Despite introducing new technologies, localisation in all the models is over 90 percent, he said.

Target Customers               

The target customers for the three scooters, according to the company, are the youth (18-24 years) who are high on adventure, and who find the true reflection of their riding personality by the mobility they ride and its performance. Motofumi Shitara, Chairman, Yamaha Motor India group of companies, said, “Customers can now take the experience of all such exciting Yamaha two-wheelers at the new ‘Blue Square’ outlets of Yamaha which is conceptualized to garner the racing spirit along with its comfort, ambience and the beacon of the Yamaha Blue. The company also plans to expand its brand strategy of ‘The Call of the Blue’ including product strategies and networks in 2020. The ‘Blue Square’ which was opened recently in Chennai will expand to 100 outlets in 2020 and eventually would consolidate the 125cc scooter market share and sports market share for the brand. The ‘Call of the Blue’ will be scaled up in 2020 to offer the excitement, sporty and stylish experiences to a wider audience.”

Digital Communication

On the communication side, he said, the company is more focused on the digital platform. Despite fielding new stylish models with more safety features and power, the company has set itself a growth of just 4 percent for the current calendar over 2019. Seeking his reason for this, Singh said it is justified. “At this moment we are very conservative. We are talking to dealers and we are also taking feedback from people like you. We see a clear shift from 110cc to 125cc (in scooters) and it will increase in the coming years as people are further upgrading.” Therefore, the segment will further evolve. But it all depends on increasing affordability, which is directly linked to economic growth. The key point is that India is a country where more than 50 percent of the population is young. This is precisely the reason for the company to field products targeting the youth, he said. “Based on the features and the pricing we are going to get a good amount of market share in this segment; still we are taking cautious steps,” he explained.

The company will focus on three areas to connect with its customers easily - Premium, Deluxe and Scooters. Otherwise, connecting with customers from the commuting point of view would be difficult for Yamaha. This is the reason for the company to upgrade its scooters to 125cc, Shitara said.

Currently, IYM has 593 dealers across India with about 2,000 touch points. The company has allotted INR 1,500 crore for building capacity and capabilities, to be spent over four years from 2018. It had to invest INR 16 crore to develop BS-VI engines. Though modifications to the engine were minimal, the additions were in the form of double catalytic converters for exhaust, O2 sensors and advanced OBD modules. Investments have also gone into precision machining of parts for BS-VI related elements, and the development of new parts.  (MT)

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India Yamaha Motor, one of the leading two-wheeler manufacturers in the country, has updated its 125cc Fi Hybrid scooter range with new features and colour options.

The company’s hybrid scooter lineup now features the ‘Enhanced Power Assist’ function, which delivers high torque, stronger acceleration and performance. Powered by a high-performance battery, the function allows users to squeeze more power from the scooter, which will be useful when starting from standstill, carrying loads or climbing inclines. The scooters continue to be equipped with the Smart Motor Generator (SMG) technology, Silent Start and Stop & Start System (SSS) tech.

Furthermore, the Fascino S scooter now features a Colour TFT Instrument Cluster equipped with Turn-by-Turn (TBT) Navigation, using smartphone connectivity through the Y-Connect app. It is also integrated with Google Maps to support Turn-by-Turn (TBT) navigation.

In terms of colour options, the Fascino S 125 Fi Hybrid, is now available in Matte Grey colour option, while the disc-brake variant gets Metallic Light Green and drum-brake variant gets Metallic White options. Alongside, the RayZR 125 Fi Hybrid Street Rally is offered in a Matte Grey Metallic hue, and the RayZR 125 Fi Hybrid disc variant features a Silver White Cocktail shade.

Itaru Otani, Chairman, Yamaha Motor India Group, said, “Yamaha’s 125cc Hybrid scooter range has consistently delighted customers with its dynamic styling, superior comfort, and fuel-efficient performance. The introduction of the new ‘Enhanced Power Assist’ function marks another step forward in enhancing everyday riding convenience and instilling greater confidence among commuters.”

“Further elevating the appeal, the launch of new colour variants brings a refreshing vibrancy to the entire scooter lineup. These updates are a direct reflection of the insightful feedback received from customers through our various engagement platforms. We are confident that these thoughtful upgrades will resonate strongly with our customers and continue to strengthen Yamaha’s presence in the 125cc scooter segment,” he said.

The scooters continue to be powered by Yamaha’s air-cooled, fuel-injected (FI) and 125cc Blue Core Hybrid engine. The Fascino S and RayZR Street Rally variants additionally offer the Answer Back feature and LED Daytime Running Lights (DRL). 

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The Indian Supercross Racing League (ISRL) has announced a new partnership with GUTS Racing USA, a prominent off-road racing brand with a 30-year history.

This alliance will see GUTS Racing provide its premium factory series seat covers to all ISRL teams, aiming to boost rider performance, safety and control on the demanding Supercross tracks.

Andy Gregg, Owner, GUTS Racing and a former racer, said, “We are thrilled to support the Indian Supercross Racing League with our technology to enhance the performance of the riders. As a racer myself, I know how important seat performance is to a rider’s success. ISRL represents an exciting new frontier for motocross, and we’re proud to play a part in its growth. We look forward to many thrilling seasons together. India is a growing market and a key part of our global expansion. This association gives us direct visibility with our core audience.”

Eeshan Lokhande, Co-Founder, Indian SuperCross Racing League, said, “We’re seeing a clear surge of interest from global performance brands, and GUTS Racing’s entry into ISRL is a testament to that momentum. Their belief in India’s Supercross future reinforces our vision to create a world-class platform for motorsport in the country. This partnership will benefit the rider’s performance through GUTS' premium technology, and marks the beginning of a long-term, strategic relationship. With a rapidly growing fanbase and some of the highest engagement rates across social and digital platforms, ISRL is fast becoming the sport of choice for a new generation. Together, we’re not just raising the bar for Indian motorsport, we’re building a movement.”

Blake Wharton, Former AMA Supercross Athlete, said, "I’m thrilled to see the Indian Supercross Racing League pushing the boundaries and creating new opportunities for riders, fans, and brands alike. We have a real chance here to grow the sport, connect performance-driven brands with performance racing, and inspire the next generation. India has incredible potential for Supercross, and I’m excited to keep contributing as both an ex-racer and an ambassador for the sport."

This partnership is a significant step for the ISRL as it works to align with global standards and enhance athlete performance in its upcoming season.

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Jawa Yezdi Motorcycles, one of the leading manufacturers of mid-sized premium motorcycles in India, has launched the 2025 Yezdi Roadster at prices starting INR 209,969 (ex-showroom Delhi).

The mid-sized motorcycle is being made available in six factory-backed custom combinations with more than 50 combination options.

The motorcycle comes with iconic twin-barrel exhausts, chopped rear fender and bold ‘69’ decals, with customers having an option to choose from over six factory custom combinations and over 20 plug-and-play accessories including – modular seating options, customisable handlebars, visors and crash guards among others.

Anupam Thareja, Co-Founder, Jawa Yezdi Motorcycles, said, “The Yezdi Roadster is a wolf in wolf’s clothing. The memories of a Yezdi rumbling through Indian roads and hearts never really went away. The cool dads and lads rode on real roads, on a real bike and created real stories. Their first job, first fall, first love was all on a Yezdi. Yezdi has been a way of life, an attitude, a thought, since inception, born as a challenger in a monopolistic market. Renegades who dared to carve their own path made Yezdi their cultural emblem. The new Roadster is ‘Born Out of Line’ to become the call of the wolf to all the new-age wildcards. With a bold design, cutting-edge performance, and touring-ready engineering, the Yezdi Roadster is a war cry for those who chart their own course, your tribe is calling.”

The Roadster is powered by the in-house developed all-new 350 Alpha2 Liquid-Cooled engine, which produces 29PS and 30Nm of power. It gets first-in-segment 6-speed gearbox and assist and slipper clutch, 12.5 litre fuel tank with a claimed range of over 350 km.

In terms of safety, it is powered by dual-channel ABS from Continental, 320mm front disc brakes and 240mm rear disc brakes. A telescopic front suspension and dual rear shocks are calibrated for stability and comfort, while its 795mm seat height and optimised ground clearance.

Interestingly, it comes with Jawa Yezdi BSA Ownership Assurance Programme, an industry-first standard 4-year/50,000km warranty, optional coverage for up to six years, one year of roadside assistance across its 450 service stations across India.

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Triumph Motorcycles celebrated its rich heritage with the Pune edition of World of Triumph, an immersive event that brought together riders and enthusiasts for a weekend of high-energy experiences. Following a successful run in Bengaluru, the Pune chapter amplified the excitement with dynamic test rides, interactive displays and an inside look into Triumph’s distinctive riding culture.

The event catered to all kinds of motorcycling fans – whether seasoned riders or those just starting their journey. Attendees had the chance to experience Triumph’s latest models firsthand, including the Street Triple 765, Daytona 660, Thruxton 400 and Scrambler XC, across different terrains. With an unmatched lineup spanning from 400 cc entry-level bikes to the mighty 2,458 cc Rocket 3, Triumph remains the only brand in India offering such a diverse range, appealing to riders at every level.

The Pune edition drew massive interest, with over 1,700 registrations, 400+ test rides and more than 1,000 attendees, making it one of the most talked-about motorcycling events in the region.

Sumeet Narang, President, Marketing, Bajaj Auto Ltd, said, “World of Triumph is more than just an event – it’s a gathering of people who see motorcycling as a way of life. After Bengaluru, we were excited to bring this experience to Pune, a city with a strong and growing rider community. This was about connecting over performance, personality and a shared passion for doing things differently.”

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