To fight Covid19 and support social distancing Bridegestone India has introduced contactless service. Called 'Bridgestone Bookmyservice,' the platform enables customers take appointment online: https://bridgestonebookmyservice.in. They will then get SMS with details of booking, store & location.
While booking, stores in the vicinity of the customers will pop up, and they can select their preferred store accordingly. Once booked, customers will get SMS with booking details, store details, and location of the store.
The planner will also allow Bridgestone channel partners to implement appropriate social distancing measures at the outlets, which are necessary in times of the COVID-19 pandemic.
With the country unlocking gradually, tyre servicing will be a need for many, due to the prolonged parking of vehicles. However, safety concerns may prevent customers from availing this necessary service, as they recommence the usage of their vehicles. Therefore, as an organization who prioritizes safety as a core value, Bridgestone India has developed this service, to ensure that the safety of its customers and partners is not compromised, while they purchase or service their tyers.
“Safety is our core value, and it reflects in everything we do, be it our products, services or the way we do business. We are committed to serving our customers, and channel partners as their needs evolve. As the economy reopens, our customers would be more reliant on personal mobility, and therefore, this becomes an essential service for them. The safety of our consumers and channel partners is our top priority, and we aim to provide the right solutions, with the utmost ease. This initiative is true to our values as we enable our customers to avail our services in a safe environment” said Parag Satpute, Managing Director Bridgestone India.
The COVID 19 situation continues to rise and therefore, such initiatives which help the customers avail the necessary services while maintaining social distancing, are the need of the hour. Bridgestone has always been proactive when it comes to the measures essential for the safety of its customers, employees, business partners and communities.
“As the lockdown norms have been eased in many areas and vehicles are back on the roads, customers need tyre servicing and/or replacements. Contactless servicing ensures minimum waiting and a sanitized environment at the Bridgestone outlets. Bookmyservice not only enables the customers to plan their visits but also helps our dealer partners maintain social distancing norms in their outlets- ensuring safety for everyone.’ said Rajarshi Moitra Executive Officer, Consumer Business, Bridgestone India. (MT)
ACDelco Makes India Return Via Licensing Agreement With Assurance Intl
- By MT Bureau
- March 09, 2026
Assurance Intl has announced the relaunch of ACDelco, the automotive aftermarket brand owned by General Motors (GM), in the Indian market. The move follows a licensing and strategic partnership between the two companies.
Under the agreement, Assurance Intl will serve as the official licensee for ACDelco in India, managing the manufacturing, marketing and distribution of specific products. The initial range consists of automotive batteries and lubricants for passenger and commercial vehicles.
To support the relaunch, Assurance Intl has established production capabilities at its facilities in Hisar, Haryana. The site includes a battery manufacturing plant and a blending facility for engine oils and automotive fluids.
The company stated that local production is intended to manage pricing while adhering to the quality standards set by General Motors. Products will be supplied through a network encompassing distributors, retailers and workshops across India.
The partnership aims to address local market requirements while following GM’s global aftermarket strategy. The companies also intend to investigate the development of battery technologies and lubricants aligned with vehicle trends and sustainability.
Rakesh Sharma, MD, Assurance Intl, said, “This partnership is a natural synergy between ACDelco’s global legacy in automotive aftermarket solutions and Assurance Intl’s manufacturing expertise, quality experience and distribution capabilities in the Indian automotive sector.”
Mahesh Ravindran, Country Lead (India) - Commercial Operations of Chevrolet Sales India, added, “The relaunch of ACDelco automotive batteries and lubricants products in India through an official licensing arrangement is aligned with our global aftermarket brand strategy. Assurance Intl’s operational capabilities and understanding of local market requirements provide a strong platform for the ACDelco brand in the country.”
Uno Minda Launches Trumpet Horn Range For The Aftermarket Segment
- By MT Bureau
- March 09, 2026
Tier 1 automotive supplier Uno Minda has introduced a range of trumpet horns for the Indian aftermarket including, the passenger vehicles and the commercial vehicles segment.
The new products are designed to operate in diverse driving environments, catering to both individual vehicle owners and fleet operators. The range is built to resist heat, dust, moisture and vibration.
The collection includes models in the 80mm and 90mm diameter categories, ranging from standard to premium performance levels.
E80 12V Electronic Trumpet Horn: A premium model featuring an integrated electronic chip for consistent sound performance. It includes reverse polarity protection and a three-year warranty from the date of manufacture.
T80 12V Vertical Trumpet Horn: Available with or without a grill. The version with a grill is designed to be dust- and splash-resistant, while the version without focuses on far-reaching audibility in a compact form factor.
T90 24V Melody Trumpet Horn: A solution for commercial vehicles that replaces conventional pipe horns. It offers eight selectable tones to improve vehicle presence on highways and in high-traffic conditions.
T80 12V Universal Trumpet Horn: Constructed from ABS material, this model offers universal fitment for passenger and light commercial vehicles.
The horns are compatible with multiple vehicle platforms and feature plug-and-play installation. The range is available through offline retail outlets and online marketplaces, including Amazon and Flipkart. Prices range from an MRP of INR 800 to INR 3,400.
Anand Kumar, Vice-President – Sales & Marketing, Uno Minda, said, “Clear and effective on-road communication has become increasingly important with rising traffic congestion and varied driving environments. We have launched a new range of trumpet horns in the 80 & 90 dia category from performance to premium range, catering all major segments of vehicles. At the premium end of the product range, the E80 12V Electronic Trumpet Horn is capable of delivering a highly refined sound output and has a 3-year warranty from the manufacturing date, ensuring long service life. Equipped with an integrated electronic chip, it maintains consistent sound performance.”
Steelbird Launches Numerology Series Helmets
- By MT Bureau
- March 07, 2026
Steelbird Helmets has introduced its Numerology Series, a product line featuring graphics based on numbers 01 to 09. The series allows riders to select helmets corresponding to birth dates, milestones or personal preferences.
The helmets are designed with a flip-up mechanism, enabling a transition between full-face and open-face configurations. The series is intended for both city commuting and highway use.
The helmets are ISI certified (IS 4151:2015) and constructed from a high-impact thermoplastic shell. The aerodynamic design is intended to provide stability at higher speeds.
The Numerology series helmets weigh around 1350 ± 50 grams, feature a dual-visor setup including an inner smoke sunshield and an anti-scratch outer visor. An integrated airflow system with breathable, detachable and washable interior padding. And are available in small, medium and large sizes at prices starting INR 2,249.
Rajeev Kapur, Managing Director, Steelbird Helmets, said, “At Steelbird, we continuously focus on innovation that resonates with riders while maintaining high standards of safety. The Numerology Series is a unique concept that allows riders to express their individuality through numbers while enjoying the comfort, style, and protection that our helmets are known for.”
Ducati India Opens New Service-Only Facility In Ahmedabad
- By MT Bureau
- March 05, 2026
Italian superbike manufacturer Ducati has inaugurated a service-only facility in Ahmedabad, Gujarat, expanding its aftersales network in India. This follows the launch of a similar workshop in Goa.
The facility, located in Makarba, covers 2,800 sqft and is operated by FuelMoto Works. It is designed to provide maintenance and repairs for Ducati owners in the region. The workshop is equipped with two automated service bays and a customer lounge. It also includes a section for genuine Ducati apparel and merchandise.
The centre provides routine maintenance servicing & inspections, supply of spares and accidental repair services. It also provides customisation with genuine parts & accessories, along with technical support.
The establishment of this exclusive service setup in Ahmedabad targets the riding community in Gujarat. The strategic location in Makarba is intended to improve accessibility for owners across the state.
Bipul Chandra, Managing Director, Ducati India, said, “The launch of our service-only facility in Ahmedabad is a pivotal step in strengthening Ducati’s after-sales ecosystem in India. Ahmedabad, with its enthusiastic riding community and growing passion for premium motorcycles, represents a crucial market for us. This new service set up by FuelMoto Works not only brings Ducati’s renowned service standards closer to the Ducatisti of Gujarat but also reflects our unwavering commitment to providing an unparalleled ownership experience. We are thrilled to partner with FuelMoto Works, who share our vision for excellence and client satisfaction.”
Harsh Soni, Dealer Principal, FuelMoto Works, stated, “We are incredibly proud to partner with Ducati and bring this Ducati authorized service-only facility to Ahmedabad. Our team at FuelMoto Works is dedicated to upholding Ducati’s global standards of service and precision. We understand the passion that Ducati riders have for their motorcycles, and we are committed to providing them with expert care, and exceptional service experience. This facility is a testament to our long-term commitment to the brand and the growing community of Ducatisti in Gujarat.”
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