With Chinese brands like BYD, MG and Polestar gaining traction in Europe, the US electric vehicle brand Tesla has lost much of its stream since the last two months. Tesla registrations have plunged, according to a recent report of Jato Dynamics. The Elon Musk led brand saw its market share fell to 9.6 percent in February 2025 – the lowest it has been during the month of February over the last five years. Its year-to-date market share fell from 18.4 percent in 2024 to 7.7 percent this year. 

A total of 966,300 new passenger cars were registered in Europe in February 2025, marking a decline of three percent, compared to the corresponding month last year. As per the Jato Dynamics report encompassing 28 markets, sale of automobiles witnessed a decline in Germany, Italy, Belgium, the Netherlands, Switzerland and Ireland mainly. The year-to-date registrations fell by two percent to a total of 1,962,850 units.

Felipe Munoz, Global Analyst, Jato Dynamics, averred, “There are still no clear signs of recovery in the European automotive industry. Uncertainty in the domestic market is being further complicated by challenges in both China and the US.”

In February 2025, the registrations of battery electric vehicles (BEVs) increased by 26 percent to 164,000 units – the highest volume on record for both the month of February and the period of January to February. A total of 329,700 units were registered, up by 31 percent.

 Of the opinion that Tesla is experiencing a period of immense change while pointing at an increase in electric vehicle registrations in Europe, Munoz said, “In addition to Elon Musk’s increasingly active role in politics and the increased competition it is facing within the EV market, the brand is phasing out the existing version the Model Y – its best-selling vehicle – in anticipation of the introduction of a new refreshed version.”

“During this process, brands often experience a drop in sales before they return to normal levels, once the updated model becomes widely available. Brands like Tesla, which have a relatively limited model lineup, are particularly vulnerable to registration declines when undertaking a model changeover,” he added.

The registrations of the Model Y fell by 56 percent to 8,800 units in February 2025. The registrations of the Model 3 fell by 14 percent to 6,800 units.

“The difference in volume drops between these two vehicles suggests that the decline in the brand’s overall sales is more firmly rooted in the Model Y changeover than Musk’s political activity,” Munoz articulated. “However, it will be interesting to see to what extent demand rebounds once the new Model Y hits markets across the region,” he expressed.

Chinese brands outpace Tesla for BEV sales

The difficulties that Tesla is currently facing have created opportunities for some of its competitors. In February, Chinese-owned car brands registered 19,800 new electric vehicles in Europe, outpacing Tesla which registered just over 15,700 units. In the same month last year, the former registered 23,182 units compared to the 28,131 registered by Tesla.

The best-selling Chinese-owned car brands in February 2025 turned out to be Volvo, BYD and Polestar. While Volvo recorded a 30 percent drop in BEV registrations, BYD and Polestar made substantial gains, with increases of 94 percent and 84 percent respectively. Xpeng also performed well with more than 1,000 units, closely followed by Leapmotor with almost 900 units. 

Renault Group shines

Volkswagen group continued to lead the market with share of 25.8%. Stellantis followed in second position but lost 2.6 points of share when compared to February 2024 due to double-digit drops at Citroen, Opel/Vauxhall and Fiat. Renault Group was the month’s top performer, with a 12 percent increase in volumes and a market share gain of 1.5 points. The group’s strong performance in February can be attributed to positive results posted by the Renault Clio, Dacia Duster and the new Renault Symbioz and Renault 5. 

Much of Renault’s success was found in the BEV segment, with 9,400 BEVs registered in February, up by 96 percent. The French manufacturer was only outperformed by Volkswagen, which recorded a 108 percent increase in BEV sales. Other strong increases within the BEV segment included Audi (up by 67 percent), Kia (up by 56 percent), Skoda (up by 63 percent), Citroen (up by 190 percent), Cupra (up by 179 percent), Mini (up by 804 precent) and Ford (up by 146 percent). In contrast, Tesla, Volvo, MG, Fiat, Jeep and Smart recorded a sales decline in the respective month.   

The Dacia Sandero leads again

The Dacia Sandero once again led in the ranking by model as Europe’s most registered new vehicle during the month. Meanwhile, second position was occupied by the Citroen C3, with the new generation already being widely available. The Renault Clio followed closely in third thanks to a 22 percent increase in volumes – the second best within the top 10, only outperformed by the Volkswagen Tiguan, in ninth position, which recorded a 43 percent increase in registrations.

The Tesla Model Y and Skoda Octavia have dropped out of the top ten model rankings, making way for the Dacia Duster and Volkswagen Tiguan. The best-performing models in the top 100 included the Peugeot 3008 (with sales up by 40 percent), MG ZS (up by 47 percent), Skoda Kodiaq (up by 32 percent), Jeep Avenger (up by 40 percent), Volkswagen ID.4 (up by 150 percent), Volkswagen ID.3 (up by 114 percent), Skoda Enyaq (up by 41 percent), Mini Countryman (up by 109 percent), BMW 5 Series (up by 54 percen), Fiat 600 (up by 369 percent), Audi A5 (up by 181 percent), Audi A6 (up by 74 percent), Mercedes E-Class (up by 49 percent) and Cupra Born (up by 64 percent)

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Japanese auto major Honda Motor Co recently established a new retail finance company in India, christened ‘Honda Finance India’. The new company will provide customers with retail sales financing services, including loans and lease sales options for Honda products in India.

The automaker states that with demand for two-wheelers and four-wheelers set to grow in India, there will be a significant growth opportunity for retail finance too. Till now, retail sales financing services has been primarily done by local financial institutions in India.

However, Honda aims to further strengthen its business in India by offering its own sales financing services through a local subsidiary in India. For this, Honda Finance India is applying for a Non-Banking Financial Company (NBFC) license to conduct financial services business in India.

The Japanese company states that for it financial services business has been one of the main business areas and it has established local subsidiaries specialising in retail sales financing services in Japan and various countries in key regions such as North America and Europe. With the establishment of the new company, India became the ninth country where Honda has a local subsidiary to offer financial services.

Going forward, in anticipation of the global expansion of software-defined vehicle (SDV) sales in the future, Honda is looking into opportunities to offer new financial services designed to increase customer satisfaction and the value of the customer experience using various data from Honda SDVs.

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Rakesh Srivastava, the former Managing Director of Nissan Motor India, has been appointed as a Partner at Helyxa Consulting Group, a newly launched firm of senior professionals. Srivastava joins a team with over 150 years of collective experience from top-tier companies across various industries.

Helyxa Consulting Group, which was established on India's Independence Day, is focused on enabling India's growth journey and building a ‘Viksit Bharat’ in line with the vision of a USD 30 trillion economy by 2047. The firm aims to accelerate the growth of Indian companies by providing services in key areas including – AI Transformation, Board Advisory, Deals & Partnerships, Innovation in Entrepreneurship, Leadership & Culture Transformation and Planning & Process Transformation.

Srivastava will work alongside other key partners, including Managing Partner Bhanu Sharma, former President and Global Head of HR and IT at Tega Industries, and Partner Raman Madhok, a board member at Johnson Controls Hitachi and former Joint Managing Director and CEO of JSW Steel. The leadership team also includes Bindu Bhatia and Harish Bhatia.

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German luxury automotive brand BMW India is set to increase prices across its entire model range by up to 3 percent beginning 1 September. The company cites continued foreign exchange impacts and rising material and logistics costs as the primary reasons for the price adjustment.

Vikram Pawah, President and CEO, BMW Group India, said the company has seen significant sales growth in the first half of the year.

“BMW India’s growth and sales momentum in the first half of the year has been remarkable. However, factors like continued forex impact and global supply chain dynamics have been leading to increased material and logistics costs. Our commitment to offer best value and experience throughout customer journey is steadfast. In the festive season, we are geared to introduce several new power-packed profiles of our cars. As the strong demand for BMW’s luxurious, pioneering cars continues, we will deliver exceptional performance and innovation to our valued customers,” he said.

At present, BMW sells the locally produced the BMW 2 Series Gran Coupe, BMW 3 Series Long Wheelbase, BMW 5 Series Long Wheelbase, BMW 7 Series, BMW X1, BMW X3, BMW X5, BMW X7, BMW M340i and BMW iX1 Long Wheelbase.

in India. The company also offers a wide selection of imported models, including the BMW i4, BMW i5, BMW i7, BMW i7 M70, BMW iX, BMW Z4 M40i, BMW M2 Coupe, BMW M4 Competition, BMW M4 CS, BMW M5, BMW M8 Competition Coupe and BMW XM (Plug-in-Hybrid) as completely built-up units (CBU).

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In a joint effort to improve road safety, Skoda Auto Volkswagen India (SAVWIPL) and the SaveLIFE Foundation have successfully completed a two-year project on a high-risk section of National Highway 19 in Uttar Pradesh.

The initiative, named ‘Surakshit Sadkein, Surakshit Bharat’ (Safe Roads, Safe India), has resulted in a 7.5 percent reduction in road crash fatalities on the Agra–Etawah–Chakeri corridor since its launch in November 2022.

The program benefited over 720,000 commuters and focused on a comprehensive, evidence-based approach to road safety, addressing four key areas:

Engineering: Over 7,000 engineering hazards were fixed, with the addition of crash barriers, speed-calming measures and improved pedestrian facilities.

Enforcement: Electronic enforcement tools and new signage were deployed to improve traffic management.

Emergency Care: More than 300 first responders were trained in Basic Trauma Life Support.

Education: Awareness campaigns, including billboards and local outreach, reached a wide audience and commercial vehicle drivers received training in anticipatory driving.

This project was a collaboration with several government bodies, including the National Highways Authority of India (NHAI) and the Uttar Pradesh Police. The partners hope this successful model can be replicated in other high-risk areas across the country.

Piyush Arora, Managing Director & CEO, SAVWIPL, said, “For us, progress in the automotive sector is as much about building safer communities as it is about innovation. The Group takes safety seriously – our Made-in-India models have achieved full 5-star safety ratings, and we are committed to extending that safety beyond our cars to the roads we share. The NH 19 Zero Fatality Corridor with SaveLIFE Foundation shows that when engineering, enforcement, training, and awareness come together, lives are saved. This measurable impact strengthens our vision of a self-reliant India, where independence also means the freedom to travel without fear.”

This is the second Vision Zero Fatality Corridor project supported by SAVWIPL, following the Mumbai–Pune Highway initiative, which achieved a 61 percent reduction in fatalities.

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