ESI Emphasises On Results, More Than Products: Emmanuel Leroy
- By MT Bureau
- June 22, 2021
OEMs are facing new challenges to improve the existing technologies and develop next-generation ones for the new mobility in shorter times. Reducing market responding time along with new complexities are paving the way for virtual simulation, which displaces physical tests and prototypes by virtually replicating product development, testing and manufacturing with simulations. Emmanuel Leroy, Executive Vice-President Industry Solutions at ESI Group, explains, “We enable our customers to drastically reduce every additional physical prototype by using our solutions. In the end, only one physical prototype is required to validate the whole concept. We envision that one day we may be able to virtually certify a product from end to end.” Excerpts:
Q) How did the Covid impact the software and services businesses of ESI Group?
The Covid pandemic has accelerated the need for more digitalisation within the industrial market. It has also somehow accelerated the readiness level of our customers and made solutions such as virtual prototyping even more relevant. Indeed, we enabled the continuity of our clients’ business. The use of virtual prototyping allowed them to continue designing, testing and prototyping their products. Our human-centric approach – one of ESI Group’s four outcome solutions – was particularly used by our customers to ensure the continuity of their businesses: using virtual reality to experience the product from home.
During pandemic times, we also provided our CFD (computational fluid dynamic) solutions to help investigating different scenarios to demonstrate the effect of occupant proximity, ventilation systems and contamination avoidance unique to each office and plant environment. ESI Group developed different virtual scenario, based on its facilities in India, to optimise the return to offices and on plant – especially on a car assembly line.
How the growing complexity of part process is influencing the virtual testing?
We notice that the automotive industry is facing more and more draconian regulations, disruptive technologies, intensifying competitions and shortening response time. Coupled with these, customers are getting more demanding on quality, reliability, safety and production deadlines in the business. Indeed, end users are no longer looking for products but for results (flight hours instead of engines, number of possible kilometres instead of electric car, etc.) and they seek for committed and responsible automakers to motivate their buys. At ESI Group, we have understood these preoccupations and we have defined four primary solutions answering our customers’ expectations.
The first one is the Pre-certification and Validation, enabling gains in performance and productivity. The purpose is double: meeting certification and validation requirements like crash, safety and fatigue issues in the first attempt and then increasing productivity with predictive models and process automation.
The second outcome is Smart Manufacturing, which enables to establish the right manufacturing processes to meet the performance indicators for industrial products and processes.
The Human-Centric Product and Process Validation, our third outcome, focuses on humans by implementing an operator-centric approach to ensure the efficiency of assembly, maintenance operation and the safety of human interactions.
The last one, Pre-experience, is the most advanced solution of ESI Group. Here, our customers and the operators do not look at the product itself, but virtually experience a product, component, subsystem or system under numerous conditions and environments.
Using these approaches, we identify industry challenges from the customer’s perspective and support them in achieving their results.
Finally, as products are getting more complex, one of our strengths is our end-to-end multi-material assembly solution with modelling of different materials (steel, aluminum, composite) and manufacturing processes, covering all the product development cycle.
What will be the growth drivers for the internal combustion engine-driven vehicles business?
Safety is essential and will remain a key driver in the future. Today, the active safety is gaining traction owing to the regulations and overall trends. There is an increasing demand for smart integrated safety, which caters to both active and passive what?
Alongside there are regulations on Co2. In Europe, the Worldwide Harmonised Light Vehicle Test Procedure (WLTP) Norm is challenging and will eventually be implemented in other countries. Regarding Co2 reduction, we focus part of our research and innovation around engine efficiency, aerodynamics and light-weighting, as we did with Bentley for instance.
OEMs are also looking to reduce the manufacturing cost and development time which are leading demand for virtual prototyping, digital twin and shifting OEMs’ investment from hardware to software. The end-to-end value and the digital continuity from the early design to the production is essential to achieve these goals.
OEMs are exploring possibilities to manufacture ICE vehicles and EVs on the same line. Being a solution provider for the smart manufacturing process, how do you see this as a challenge?
Some OEMs assemble EV and ICE vehicles on the same line and look for flexibility, while others use completely dissociated platforms. We, consequently, must find the right strategy regarding their requirements. The new upcoming challenges in CASE mobility manufacturing will bring even more complexities from components to manufacturing. We have to consider the complexity to train the operators: our virtual reality solutions are key here. We help our customers by providing training, on both ICE vehicles and EVs manufacturing processes to their team, even from different place around the world, gathered on the same interface. This solution gathers all stakeholders (from operators to QHSE officers and plant managers) around the same product. This immersive tool helps getting complementary feedbacks early on in the process.

Where do you find more competencies or comfortability — in the complete vehicle design or component design?
Clearly, we are positioning ourselves on the whole vehicle design as it gives the most significant benefit for the OEM and other customers. We are talking about an end-to-end value that we can demonstrate on full scale CAE demonstrators. When it comes to a standalone component, the complex interactions between components and environment are not well taken into account and can lead to reduced predictiveness. In this case, we come up with a holistic view of the problem itself. It is how we defined the four outcome solutions introduced earlier.
Do you think that virtual prototypes will, at a 100 percent, completely replace physical ones ?
Virtual prototypes are step by step replacing physical prototypes. Nevertheless, I think physical prototypes remain today essential to certify the product at the very end of the development phase. To give an example, in 2019 Renault succeeded a 5-star rating of its Clio 5 on the Euro NCAP safety certification test with a single physical prototype, the one needed for the consumer test. Virtual certification is a topic discussed within the automotive ecosystem, allowing to solely relying on the simulation from end to end. But we are not at that point right now.
Which is your largest market for automotive business?
The automotive industry is the most significant contributor to our total revenues. Today, Japan is the largest market for our automotive business. However, India has been an important market for ESI, and it has been growing quite well over the years.
Most of our engineering developments teams, for both our software and our platforms, are based in India.
What are the challenges in the business?
The increasing complexity I mentioned before is definitely a challenge, but it also brings opportunities to us. Our end-to-end multi-material, multiprocess solutions and chaining capabilities are key to overcome the challenges of the automobile market. Due to the ever growing content of electronics, system simulations and systems of systems techniques are improving as well. Our focus is to strengthen our collaboration with partners in the ecosystem to support the customers in solving their complex problems. (MT)
India-EU Ink Historic Trade Deal To Reshape Global Automotive Landscape
- By Nilesh Wadhwa
- January 27, 2026
In a move that signals a seismic shift in global trade dynamics, the European Union and India today concluded negotiations for a historic and ‘commercially significant’ Free Trade Agreement (FTA). As the largest deal ever brokered by either side, the pact creates a massive free trade zone encompassing 2 billion people and the world's second and fourth largest economies.
While the agreement spans sectors from agriculture to pharmaceuticals, it is the automotive industry that stands as the centrepiece of this industrial realignment.
Cracking the 110% tariff wall
For decades, European automakers have struggled against India’s formidable trade barriers. Under the new agreement, these hurdles are set to crumble. India has committed to a radical reduction in car tariffs, which currently sit at a staggering 110 percent. According to the official release, these duties will be gradually slashed to as low as 10 percent.
Furthermore, the deal provides a massive boost to the automotive supply chain. Tariffs on car parts – a critical sector for European manufacturers – will be fully abolished within a 5-to-10-year window. This move is expected to integrate Indian and European manufacturing hubs more closely than ever before.
European Commission President Ursula von der Leyen hailed the deal as a milestone for rules-based cooperation. "The EU and India make history today. We have sent a signal to the world that rules-based cooperation still delivers great outcomes," she said.
With a population of 1.45 billion and a GDP of EUR 3.4 trillion, India is currently the world’s fastest-growing large economy. This FTA grants European carmakers and industrial firms a ‘privileged access’ that no other Indian trading partner currently enjoys.
Beyond the finished vehicles, the deal addresses the broader industrial ecosystem:
- Machinery & Chemicals: Tariffs of up to 44 percent on machinery and 22 percent on chemicals will be mostly eliminated.
- SME Support: Dedicated contact points will be established to help smaller European component manufacturers navigate the Indian market.
- Intellectual Property: The agreement guarantees high-level protection for designs and trade secrets, providing the legal certainty required for high-tech automotive transfers and R&D investment.
The deal is not merely about volume; it is about the future of mobility. A dedicated chapter on trade and sustainable development focuses on climate change and environmental protection.
To support India’s transition toward sustainable industrialisation – a move critical for the electric vehicle (EV) sector – the EU intends to provide EUR 500 million in support over the next two years. Additionally, a new EU-India platform for climate action cooperation is slated to launch in early 2026, likely serving as a catalyst for joint ventures in green hydrogen and battery technology.
The EU expects the deal to double its goods exports to India by 2032, saving European businesses approximately EUR 4 billion per year in duties.
The path to implementation now moves to the legal and political stage. The negotiated texts will undergo legal revision and translation before being presented to the European Council and the European Parliament for consent. On the Indian side, the agreement will move toward formal ratification.
After nearly two decades of stop-and-start negotiations – beginning in 2007 and relaunching in 2022 – the road is finally clear for a new era of Euro-Indian industrial synergy.
Birla Carbon To Display Carbon Nanotube Solutions At Nanotech 2026
- By MT Bureau
- January 24, 2026
Birla Carbon is set to showcase its innovative Nanocyl range of multi-walled carbon nanotube solutions at NanoTech 2026 in Tokyo, Japan, held from 28 to 30 January. The company’s presence at Booth 3W-A11 highlights a commitment to providing advanced materials that enhance performance and sustainability for industries including automotive, electronics, energy storage and transportation. Through the Nanocyl brand, a global leader in MWCNTs, Birla Carbon offers formulations that improve material efficiency, enable significant cost optimisation and support energy savings.
A key focus will be the NC7000 MWCNT, recognised for its high electrical conductivity, superior processability and strong mechanical property retention. Its UV resistance and exceptional cleanliness make it suitable for demanding industrial and advanced applications. Beyond the base material, Birla Carbon will showcase specialised engineered formulations that address specific industry challenges. These include thermoplastic concentrates for conductive polymers, elastomer masterbatches for durable static control and epoxy-based systems that improve conductivity with processing flexibility. The portfolio also features eco-friendly aqueous dispersions and specialised solvent dispersions tailored for energy storage applications, responding to the growing demand for sustainable and efficient conductive solutions.
This participation underscores Birla Carbon’s dedication to innovation-led growth and its commitment to developing advanced materials that meet evolving market demands. Visitors are invited to explore how these MWCNT technologies can enable new possibilities and support future growth in their own projects.
Laurent Kosbach, CEO, Nanocyl, said, “Nanotechnology is a powerful enabler of material innovation. Through the Nanocyl range of carbon nanotubes, we are advancing material properties such as electrostatic discharge (ESD), electrical conductivity, mechanical reinforcement and thermal dissipation across a wide range of materials. Nanotech 2026 provides an important platform to engage with global partners and demonstrate how our engineered formulations are already delivering value across demanding industries.”
- Amitabh Bachchan
- Alia Bhatt
- Vicky Kaushal
- Kay Kay Menon
- Shankar Mahadevan
- Swanand Kirkire
- Road Transport and Highways
- Nitin Gadkari
- Road Safety
Road Transport Ministry Launches Sadak Suraksha Abhiyan 2026
- By MT Bureau
- January 23, 2026
Union Minister for Road Transport and Highways Nitin Gadkari has announced the return of the Sadak Suraksha Abhiyan (SSA) 2026. This campaign brings together figures from the film industry to address road safety through a public awareness initiative. The ministry will host a telethon on 25 January in Mumbai to mark the fourth year of the programme.
Notable participants joining the movement include Amitabh Bachchan, Alia Bhatt, Vicky Kaushal, Kay Kay Menon, Shankar Mahadevan and Swanand Kirkire. Data from the ministry shows that India recorded 487,707 road crashes in 2024, leading to 177,175 deaths. Figures indicate that adults between 18 and 45 years old represent over two-thirds of these fatalities.
The theme for SSA 2026 is 'Kartavya' (Duty), which frames road safety as a shared responsibility. The tagline for the initiative is ‘Parvaah Se, Kartavya Tak’. The 2026 edition operates on four pillars: Kartavya (Duty), Kayda (Discipline), Kavach (Shield) and Kranti (Change). These are intended to influence road user behaviour across the country.
Factors contributing to fatalities include overspeeding, rash driving, overtaking, jaywalking and the non-use of helmets and seatbelts. The campaign also highlights the failure to provide assistance during the golden hour. The initiative aims to use conversations and performances to encourage the public to follow road regulations.
The event is designed to move from awareness to action within the road ecosystem. The telethon will be broadcast on CNN-News18 on 25th January from 11:00 am onwards.
Honda Chief Engineer Sue Bai Elected To SAE International Board
- By MT Bureau
- January 23, 2026
Sue Bai, Chief Engineer at American Honda Motor Co., Inc., has been elected to the SAE International Board of Directors.
She serves as the Director at Large for the 2026-2027 term, Bai is the second representative from Honda to join the governing body. Her appointment follows a career focused on the research and deployment of mobility technologies.
Bai manages the Sustainability & Business Development unit at American Honda. Her previous experience includes leading data business for the Digital Service Development Division, where she analysed transportation data to assist road infrastructure and traffic environments. Since joining Honda R&D Americas in 2004, she has held leadership positions at the Honda Research Institute USA and the Automobile Technology Division.
Within SAE International, Bai has chaired technical committees for Vehicle-to-Everything (V2X) standards. These protocols aim to coordinate safety for vehicles, pedestrians and cyclists. She has also acted as the technical lead for industry-government projects, including the Ohio Smart Mobility Corridor, a test bed for connected safety systems.
SAE International is a global network that develops consensus standards and provides career development for engineers. Bai has been a member for nearly 20 years and has received honours including the SAE Top Contributor of the Year in 2021 and 2022, as well as the James M. Crawford Executive Standards Committee Outstanding Achievement Award.
Bai holds a Ph.D. in Industrial Engineering and a Master of Science in Electrical and Electronics Engineering from the University of Michigan. Her work has spanned Intelligent Transportation Systems (ITS) and automated vehicle research.
Sue Bai, said, “I’m honoured to be elected to the SAE International Board of Directors. SAE plays a vital role in bringing engineers together to solve complex mobility challenges, and I look forward to further contributing to work that advances knowledge and solutions for the benefit of society.”
The SAE Board of Directors oversees the organisation’s mission to connect members through standards and learning opportunities. Bai’s term will focus on the application of engineering knowledge to address mobility issues.

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