OEMs are facing new challenges to improve the existing technologies and develop next-generation ones for the new mobility in shorter times. Reducing market responding time along with new complexities are paving the way for virtual simulation, which displaces physical tests and prototypes by virtually replicating product development, testing and manufacturing with simulations. Emmanuel Leroy, Executive Vice-President Industry Solutions at ESI Group, explains, “We enable our customers to drastically reduce every additional physical prototype by using our solutions. In the end, only one physical prototype is required to validate the whole concept. We envision that one day we may be able to virtually certify a product from end to end.” Excerpts:

Q) How did the Covid impact the software and services businesses of ESI Group?

The Covid pandemic has accelerated the need for more digitalisation within the industrial market. It has also somehow accelerated the readiness level of our customers and made solutions such as virtual prototyping even more relevant. Indeed, we enabled the continuity of our clients’ business. The use of virtual prototyping allowed them to continue designing, testing and prototyping their products. Our human-centric approach – one of ESI Group’s four outcome solutions – was particularly used by our customers to ensure the continuity of their businesses: using virtual reality to experience the product from home.

During pandemic times, we also provided our CFD (computational fluid dynamic) solutions to help investigating different scenarios to demonstrate the effect of occupant proximity, ventilation systems and contamination avoidance unique to each office and plant environment. ESI Group developed different virtual scenario, based on its facilities in India, to optimise the return to offices and on plant – especially on a car assembly line.

How the growing complexity of part process is influencing the virtual testing?

We notice that the automotive industry is facing more and more draconian regulations, disruptive technologies, intensifying competitions and shortening response time. Coupled with these, customers are getting more demanding on quality, reliability, safety and production deadlines in the business. Indeed, end users are no longer looking for products but for results (flight hours instead of engines, number of possible kilometres instead of electric car, etc.) and they seek for committed and responsible automakers to motivate their buys. At ESI Group, we have understood these preoccupations and we have defined four primary solutions answering our customers’ expectations.

The first one is the Pre-certification and Validation, enabling gains in performance and productivity. The purpose is double: meeting certification and validation requirements like crash, safety and fatigue issues in the first attempt and then increasing productivity with predictive models and process automation.

The second outcome is Smart Manufacturing, which enables to establish the right manufacturing processes to meet the performance indicators for industrial products and processes.

The Human-Centric Product and Process Validation, our third outcome, focuses on humans by implementing an operator-centric approach to ensure the efficiency of assembly, maintenance operation and the safety of human interactions.

The last one, Pre-experience, is the most advanced solution of ESI Group. Here, our customers and the operators do not look at the product itself, but virtually experience a product, component, subsystem or system under numerous conditions and environments.

Using these approaches, we identify industry challenges from the customer’s perspective and support them in achieving their results.

Finally, as products are getting more complex, one of our strengths is our end-to-end multi-material assembly solution with modelling of different materials (steel, aluminum, composite) and manufacturing processes, covering all the product development cycle.

What will be the growth drivers for the internal combustion engine-driven vehicles business?

Safety is essential and will remain a key driver in the future. Today, the active safety is gaining traction owing to the regulations and overall trends. There is an increasing demand for smart integrated safety, which caters to both active and passive what?

Alongside there are regulations on Co2. In Europe, the Worldwide Harmonised Light Vehicle Test Procedure (WLTP) Norm is challenging and will eventually be implemented in other countries. Regarding Co2 reduction, we focus part of our research and innovation around engine efficiency, aerodynamics and light-weighting, as we did with Bentley for instance.

OEMs are also looking to reduce the manufacturing cost and development time which are leading demand for virtual prototyping, digital twin and shifting OEMs’ investment from hardware to software. The end-to-end value and the digital continuity from the early design to the production is essential to achieve these goals.

OEMs are exploring possibilities to manufacture ICE vehicles and EVs on the same line. Being a solution provider for the smart manufacturing process, how do you see this as a challenge?

Some OEMs assemble EV and ICE vehicles on the same line and look for flexibility, while others use completely dissociated platforms. We, consequently, must find the right strategy regarding their requirements. The new upcoming challenges in CASE mobility manufacturing will bring even more complexities from components to manufacturing. We have to consider the complexity to train the operators: our virtual reality solutions are key here. We help our customers by providing training, on both ICE vehicles and EVs manufacturing processes to their team, even from different place around the world, gathered on the same interface. This solution gathers all stakeholders (from operators to QHSE officers and plant managers) around the same product. This immersive tool helps getting complementary feedbacks early on in the process.

Where do you find more competencies or comfortability — in the complete vehicle design or component design?

Clearly, we are positioning ourselves on the whole vehicle design as it gives the most significant benefit for the OEM and other customers. We are talking about an end-to-end value that we can demonstrate on full scale CAE demonstrators. When it comes to a standalone component, the complex interactions between components and environment are not well taken into account and can lead to reduced predictiveness. In this case, we come up with a holistic view of the problem itself. It is how we defined the four outcome solutions introduced earlier.

Do you think that virtual prototypes will, at a 100 percent, completely replace physical ones ?

Virtual prototypes are step by step replacing physical prototypes. Nevertheless, I think physical prototypes remain today essential to certify the product at the very end of the development phase. To give an example, in 2019 Renault succeeded a 5-star rating of its Clio 5 on the Euro NCAP safety certification test with a single physical prototype, the one needed for the consumer test. Virtual certification is a topic discussed within the automotive ecosystem, allowing to solely relying on the simulation from end to end. But we are not at that point right now.

Which is your largest market for automotive business?

The automotive industry is the most significant contributor to our total revenues. Today, Japan is the largest market for our automotive business. However, India has been an important market for ESI, and it has been growing quite well over the years.

Most of our engineering developments teams, for both our software and our platforms, are based in India.

What are the challenges in the business?

The increasing complexity I mentioned before is definitely a challenge, but it also brings opportunities to us. Our end-to-end multi-material, multiprocess solutions and chaining capabilities are key to overcome the challenges of the automobile market. Due to the ever growing content of electronics, system simulations and systems of systems techniques are improving as well. Our focus is to strengthen our collaboration with partners in the ecosystem to support the customers in solving their complex problems. (MT)

Comments (0)

ADD COMMENT

Link Copied!

Toyota Kirloskar Motor (TKM), one of the leading passenger vehicle manufacturers, has completed its 37th iCARE (I, Community Action to Reach Everyone) initiative. The project took place at the Government High School in Doddaghollarahatti, Karnataka, to mark National Reading Day 2026.

The event saw 250 volunteers, including TKM employees and their family members, participating in the event. The group refurbished the school library by cataloguing books, assembling furniture and installing signage. Volunteers also contributed books to the library collection.

The initiative aligns with the National Education Policy 2020, which emphasises the role of libraries as learning spaces.

Vikram Gulati, Executive Vice-President, Corporate Affairs and Governance, Toyota Kirloskar Motor, said, "At Toyota, we believe that every child deserves access to spaces that inspire learning and curiosity. A library is often the first place where students discover new ideas, perspectives and opportunities beyond the classroom. Through the 37th iCARE initiative, we have worked to create a more welcoming and engaging environment that encourages students to read, explore and learn. By strengthening access to books and learning resources, we hope to support students in building knowledge, confidence and aspirations that can help shape their future."

Launched in 2017, the iCARE program has involved over 4,500 volunteers across 37 programs, impacting more than 68,800 people. Toyota Kirloskar Motor conducts these activities under its corporate social responsibility (CSR) pillars: education, health and hygiene, environment, skill development, road safety and disaster management.

Comments (0)

ADD COMMENT

Link Copied!

Maruti Suzuki India, the country’s largest carmaker, has onboarded five startups – MiniMines, Easework AI, Sarvam AI, Siftly and CodeMate AI, to develop solutions for business operations and customer experience.

The startups were chosen as winners of the fifth cohort of the Maruti Suzuki Incubation Program (MSIP), which is run in partnership with the NSRCEL incubation hub at IIM Bangalore.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “At Maruti Suzuki, we have been actively working with startups to co-create innovative and practical solutions to address real business challenges. We are delighted to collaborate with five more startups. One of these startups, MiniMines, will support us in safely recycling end-of-life batteries, while the other four startups will help improve customer engagement and drive efficiency across our business operations.”

Maruti Suzuki has developed programs to support startups in solving business problems. Over seven years, the company has screened 7,400 startups, engaged with 250 and partnered with 38. These programs include the Maruti Suzuki Accelerator, the Maruti Suzuki Incubation Program, the Mobility Challenge, Nurture and FundRays.

Comments (0)

ADD COMMENT

Link Copied!

Vietnamese electric vehicle company VinFast, part of Vingroup, is further accelerating its India business plans by strengthening its leadership team.

In fact, VinFast India, which is set to expand its product offerings in the country by introducing electric two-wheelers later this year, has appointed Vineet Srivastava as the Deputy CEO for its e-scooter business.

Srivastava, a sales strategy veteran, joins the Vietnamese company from Honda Motorcycle & Scooter India, where he led enterprise-wide verticals, including Sales Strategy & Planning, Institutional Sales and Retail Finance.

In his over 15-years of relationship with Honda Motorcycle & Scooter India, he was instrumental in onboarding 894 Authorised Secondary Networks and mobilised over INR 2.7 billion in funding for the company.  

Prior to that, he has worked with Kotak Mahindra Old Life Insurance Company, SBI Life Insurance Company and ICICI Prudential Life Insurance Company.

He holds a Bachelor's Degree in Commerce. In his new role, Srivastava will be tasked with developing VinFast India’s e-scooter network, business development, sales operations, promotion and market planning.

While VinFast India currently sells electric passenger vehicles, it is set to introduce electric scooters like its globally popular offerings the Evo, Feliz and Viper.

Comments (0)

ADD COMMENT

Link Copied!

Uber has appointed Arpit Tyagi as the Head of Advertising for its Indian operations to further scale its advertising business and expand partnerships with brands, agencies and marketers within the region.

Tyagi will lead the commercial strategy and operations for Uber Advertising in India. He will oversee a dedicated India-based team tasked with developing solutions that allow brands to engage consumers during ‘high-intent, real-world moments’ on the Uber platform.

He brings over 15 years of experience in advertising, media and marketing technology to the role. The executive has extensive experience in retail media, data-driven marketing, and customer-centric innovation at Amazon Ads and he most recently served as Director of Enterprise Sales at The Trade Desk, where he managed strategic partnerships with major Indian advertisers and agencies.

Michael Levine, Head of APAC Sales, Uber Advertising, said, “India is one of the most dynamic and exciting advertising markets in the world, and Uber is uniquely positioned to help brands connect with consumers at moments that matter. Arpit brings a strong understanding of the evolving advertising ecosystem and a proven track record of building high-performing businesses.”

Uber Advertising operates in over 35 markets globally. In India, the business has seen growth across sectors such as CPG, media and entertainment, technology, e-commerce, and retail. To date, the platform has partnered with over 200 brands and agencies in the region.

Tyagi said, “Uber sits at the intersection of people's everyday movements and decisions, creating unique opportunities for brands to engage audiences in highly contextual and measurable ways. I'm excited to join Uber at such a pivotal moment and look forward to working with our partners to help them achieve their business objectives through innovative advertising solutions.”

Comments (0)

ADD COMMENT

Link Copied!