OEMs are facing new challenges to improve the existing technologies and develop next-generation ones for the new mobility in shorter times. Reducing market responding time along with new complexities are paving the way for virtual simulation, which displaces physical tests and prototypes by virtually replicating product development, testing and manufacturing with simulations. Emmanuel Leroy, Executive Vice-President Industry Solutions at ESI Group, explains, “We enable our customers to drastically reduce every additional physical prototype by using our solutions. In the end, only one physical prototype is required to validate the whole concept. We envision that one day we may be able to virtually certify a product from end to end.” Excerpts:

Q) How did the Covid impact the software and services businesses of ESI Group?

The Covid pandemic has accelerated the need for more digitalisation within the industrial market. It has also somehow accelerated the readiness level of our customers and made solutions such as virtual prototyping even more relevant. Indeed, we enabled the continuity of our clients’ business. The use of virtual prototyping allowed them to continue designing, testing and prototyping their products. Our human-centric approach – one of ESI Group’s four outcome solutions – was particularly used by our customers to ensure the continuity of their businesses: using virtual reality to experience the product from home.

During pandemic times, we also provided our CFD (computational fluid dynamic) solutions to help investigating different scenarios to demonstrate the effect of occupant proximity, ventilation systems and contamination avoidance unique to each office and plant environment. ESI Group developed different virtual scenario, based on its facilities in India, to optimise the return to offices and on plant – especially on a car assembly line.

How the growing complexity of part process is influencing the virtual testing?

We notice that the automotive industry is facing more and more draconian regulations, disruptive technologies, intensifying competitions and shortening response time. Coupled with these, customers are getting more demanding on quality, reliability, safety and production deadlines in the business. Indeed, end users are no longer looking for products but for results (flight hours instead of engines, number of possible kilometres instead of electric car, etc.) and they seek for committed and responsible automakers to motivate their buys. At ESI Group, we have understood these preoccupations and we have defined four primary solutions answering our customers’ expectations.

The first one is the Pre-certification and Validation, enabling gains in performance and productivity. The purpose is double: meeting certification and validation requirements like crash, safety and fatigue issues in the first attempt and then increasing productivity with predictive models and process automation.

The second outcome is Smart Manufacturing, which enables to establish the right manufacturing processes to meet the performance indicators for industrial products and processes.

The Human-Centric Product and Process Validation, our third outcome, focuses on humans by implementing an operator-centric approach to ensure the efficiency of assembly, maintenance operation and the safety of human interactions.

The last one, Pre-experience, is the most advanced solution of ESI Group. Here, our customers and the operators do not look at the product itself, but virtually experience a product, component, subsystem or system under numerous conditions and environments.

Using these approaches, we identify industry challenges from the customer’s perspective and support them in achieving their results.

Finally, as products are getting more complex, one of our strengths is our end-to-end multi-material assembly solution with modelling of different materials (steel, aluminum, composite) and manufacturing processes, covering all the product development cycle.

What will be the growth drivers for the internal combustion engine-driven vehicles business?

Safety is essential and will remain a key driver in the future. Today, the active safety is gaining traction owing to the regulations and overall trends. There is an increasing demand for smart integrated safety, which caters to both active and passive what?

Alongside there are regulations on Co2. In Europe, the Worldwide Harmonised Light Vehicle Test Procedure (WLTP) Norm is challenging and will eventually be implemented in other countries. Regarding Co2 reduction, we focus part of our research and innovation around engine efficiency, aerodynamics and light-weighting, as we did with Bentley for instance.

OEMs are also looking to reduce the manufacturing cost and development time which are leading demand for virtual prototyping, digital twin and shifting OEMs’ investment from hardware to software. The end-to-end value and the digital continuity from the early design to the production is essential to achieve these goals.

OEMs are exploring possibilities to manufacture ICE vehicles and EVs on the same line. Being a solution provider for the smart manufacturing process, how do you see this as a challenge?

Some OEMs assemble EV and ICE vehicles on the same line and look for flexibility, while others use completely dissociated platforms. We, consequently, must find the right strategy regarding their requirements. The new upcoming challenges in CASE mobility manufacturing will bring even more complexities from components to manufacturing. We have to consider the complexity to train the operators: our virtual reality solutions are key here. We help our customers by providing training, on both ICE vehicles and EVs manufacturing processes to their team, even from different place around the world, gathered on the same interface. This solution gathers all stakeholders (from operators to QHSE officers and plant managers) around the same product. This immersive tool helps getting complementary feedbacks early on in the process.

Where do you find more competencies or comfortability — in the complete vehicle design or component design?

Clearly, we are positioning ourselves on the whole vehicle design as it gives the most significant benefit for the OEM and other customers. We are talking about an end-to-end value that we can demonstrate on full scale CAE demonstrators. When it comes to a standalone component, the complex interactions between components and environment are not well taken into account and can lead to reduced predictiveness. In this case, we come up with a holistic view of the problem itself. It is how we defined the four outcome solutions introduced earlier.

Do you think that virtual prototypes will, at a 100 percent, completely replace physical ones ?

Virtual prototypes are step by step replacing physical prototypes. Nevertheless, I think physical prototypes remain today essential to certify the product at the very end of the development phase. To give an example, in 2019 Renault succeeded a 5-star rating of its Clio 5 on the Euro NCAP safety certification test with a single physical prototype, the one needed for the consumer test. Virtual certification is a topic discussed within the automotive ecosystem, allowing to solely relying on the simulation from end to end. But we are not at that point right now.

Which is your largest market for automotive business?

The automotive industry is the most significant contributor to our total revenues. Today, Japan is the largest market for our automotive business. However, India has been an important market for ESI, and it has been growing quite well over the years.

Most of our engineering developments teams, for both our software and our platforms, are based in India.

What are the challenges in the business?

The increasing complexity I mentioned before is definitely a challenge, but it also brings opportunities to us. Our end-to-end multi-material, multiprocess solutions and chaining capabilities are key to overcome the challenges of the automobile market. Due to the ever growing content of electronics, system simulations and systems of systems techniques are improving as well. Our focus is to strengthen our collaboration with partners in the ecosystem to support the customers in solving their complex problems. (MT)

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Horse Powertrain, a global leader in innovative and low-emission powertrain systems, is all set to unveil a new ‘all-in-one’ powertrain, the X‑Range C15 Direct Drive, at the Beijing Auto Show 2026. The unit consolidates a four-cylinder engine, transmission, power electronics and an electric motor into a single shared housing. Designed for rear subframe mounting, double isolated installation significantly improves noise, vibration and harshness.

This system replaces the rear electric drive unit on existing battery electric vehicle platforms. A manufacturer can maintain one common architecture across battery electric, hybrid, plug in hybrid and range extended electric model lines without substantial design or production changes. The X‑Range C15 Direct Drive joins the Horse F15 for front drive units and the Horse C15 range extender.

The 1.5-litre four-cylinder engine comes in two states. A naturally aspirated version produces 70 kilowatts for B and C segment cars. A turbocharged variant delivers 120 kilowatts for larger D segment vehicles and light commercial vans. Both integrate with a dedicated hybrid transmission and two electric motors.

The two motors follow a P1 plus P3 configuration. The P1 motor acts as a generator, outputting 70 kilowatts in the naturally aspirated variant or 110 kilowatts when turbocharged. The P3 motor provides electric traction independently in serial mode or together with the engine in parallel mode, where direct connection boosts efficiency beyond pure serial hybrids.

Depending on automaker needs, the unit can power rear wheels alone or enable all-wheel drive when paired with another electric drive on the front axle. Rear axle placement allows compact exhaust integration, freeing floor space for batteries or passengers. The unit contains a full set of power electronics ready to integrate with a DC‑DC converter, onboard charger and 800-volt booster.

Horse Powertrain will display the X‑Range C15 Direct Drive at the Beijing Auto Show 2026 in Hall A1, Booth A111. A press conference on its strategic vision and hero products is scheduled for 24 April 2026 at 11:40 AM China Standard Time.

Matias Giannini, Chief Executive Officer, Horse Powertrain, said, “The X-Range family of powertrains is about reflecting today’s market realities, allowing automakers to pivot from BEVs to hybrids and range extenders on a single platform, quickly and at scale. The X-Range C15 Direct Drive is an ‘all-in-one’ powertrain, allowing BEV platforms to be converted to HEVs, PHEVs and REEVs with little redesign or tooling changes required, dramatically reducing time-to-market, amortising BEV investments and catering to the diverse array of mobility needs in today’s global market.”

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South Korean automotive major Hyundai Motor Company and Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company have signed a Joint Development Agreement (JDA) to develop and mass-produce electric three-wheeler (E3W) solutions for the Indian market.

The partnership follows the debut of an electric three-wheeler concept at the Bharat Mobility Global Expo 2025 and aims to address the specific requirements of last-mile mobility in India.

Under the agreement, Hyundai Motor will manage the primary design and lead co-development efforts using its global research and development expertise. TVS Motor will contribute its established electric platform, engineering experience in the three-wheeler segment and local market insights. TVS will also oversee manufacturing operations in India, managing both domestic sales and future export activities.

L-R: Sharad Mishra, President, Group Strategy, TVS Motor Company; K N Radhakrishnan, Director and CEO, TVS Motor Company; Amitabh Lal Das, Chief Legal Officer of Hyundai Motor India and Joongsun Ko, Senior Vice-President of Corporate Strategy & Planning, Hyundai Motor Company.

A central component of the JDA is the localisation of manufacturing. Major components for the E3W will be sourced and produced within India to reduce costs, strengthen the local supply chain and ensure the availability of spare parts. The EV is being engineered with features such as adaptive ground clearance for monsoon conditions, enhanced thermal management for tropical climates and modular interiors for passenger and cargo use.

Joongsun Ko, Senior Vice-President of Corporate Strategy & Planning, Hyundai Motor Company, stated, “Hyundai Motor Company has long explored ways to contribute to improving India’s transportation environment as a key market and our collaboration with TVS Motor is a strategic decision rooted in that effort. We hope the co-developed E3W enables broader access to safer and more sustainable transportation for people across the country.”

Sharad Mishra, President, Group Strategy, TVS Motor Company, said, “At TVS Motor Company, we aim to transform quality of life through sustainable and accessible mobility. The Joint Development Agreement marks an important step in our partnership with Hyundai Motor Company and advances our shared ambition to develop electric three-wheeler solutions. By bringing together complementary strengths - including our electric three-wheeler platform, engineering expertise, and deep understanding of customer needs - we are well-positioned to deliver purpose-built products for India and additional markets."

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The Japan Automobile Manufacturers Association (JAMA), under the new leadership of Chairman Koji Sato, held its first press conference on 19 March 2026. The session focused on the transition from planning to full-scale societal implementation of the New Seven Priority Challenges, an initiative framework adopted in December 2025.

Chairman Sato highlighted a fundamental shift in JAMA’s operational philosophy. Moving away from a ‘reactive’ model based on individual corporate interests, the association is now prioritising long-term collaboration on large-scale challenges that no single company can address alone.

Three Guiding Principles:

• Co-creation: Partnering with sectors beyond the automotive industry (e.g., energy and petroleum).
• Societal Implementation: Moving beyond policy discussion to real-world execution.
• Leveraging Diversity: Utilising the collective strength of JAMA's 14 member automakers.

As of March 2026, JAMA provided a status update on the specific initiatives under review or currently in progress:

The press conference featured insights from JAMA’s Vice Chairmen regarding the necessity of structural reform to maintain global standing:

Toshihiro Suzuki, Vice Chairman, JAMA, emphasised the success of cross-industry dialogue, noting that deep engagement with the petroleum industry has clarified the path toward adopting clean energy solutions.

Toshihiro Mibe, Vice Chairman, stressed that the industry is at a ‘critical juncture.’ He argued that Japan's automotive sector must break away from legacy structures to foster a new type of competitiveness essential for survival in the global market.

Chairman Sato concluded by stating that the ultimate measure of the industry's success will be determined by how effectively these initiatives are integrated into the real world to create a resilient, carbon-neutral mobility society.

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The Federation of Automobile Dealers Associations (FADA) has successfully wrapped up the third edition of Vyapar Delhi alongside the 22nd national Vyapar conclave at Le Méridien in New Delhi. Centred on the theme ‘Vyapar Delhi – Badalti Dilli’, the event gathered over 200 automobile dealers, senior policymakers, original equipment manufacturer leaders, financial institutions, and domain experts. Their goal was to deliberate on the future of automotive retail and mobility within the National Capital Region.

The event was honoured by the presence of Rekha Gupta, Chief Minister of the Government of NCT of Delhi, as the chief guest. Key policy discussions tackled pressing dealer challenges, including the draft Delhi Electric Vehicle Policy, the vehicle scrappage policy, the Municipal Corporation of Delhi’s classification of workshops as industrial versus commercial and the long-pending compensation cess issue. A dedicated technical session offered legal clarity on the cess and a path forward to protect dealers’ legitimate financial credits.

A major highlight was the panel discussion titled ‘Badalti Dilli: Reimagining Passenger Mobility in India’s Capital’, featuring senior leaders from JSW Motors, Volvo Car India, Honda Cars India, BYD India and Nissan Motor India. They explored changing consumer expectations, electrification pathways, product strategy and dealers’ role as critical enablers of India’s mobility transition. Additional sessions covered artificial intelligence-led dealership transformation, future-ready retail practices, and presentations from finance and technology partners.

Road safety remained a strong undercurrent throughout the day, with FADA reaffirming its commitment to helmet and seatbelt awareness, responsible driving behaviour and first response training including CPR at dealership levels. Vyapar Delhi 2026 ultimately reaffirmed FADA’s role as a constructive stakeholder in shaping policy, supporting environmental goals, strengthening road safety outcomes and safeguarding livelihoods.

The Chief Minister said, "We are committed to the mission of a 'Clean Delhi, Green Delhi, and Smart Delhi.' Our government has introduced the country’s most comprehensive EV Policy, allocating INR 40 billion over the next four years to provide subsidies, tax waivers and scrapping incentives that drive us toward green mobility. To tackle pollution at its source, we are revolutionising our transportation sector through massive investments, for the Metro and the establishment of automated fitness centres to ensure every vehicle on our roads is fit and emission-free. A 'Viksit Bharat' by 2047 is only possible with a 'Viksit Delhi.' I call upon our automobile dealers to act as the government's 'working hands' in motivating citizens to shift to clean energy. We are streamlining our policies to make registration easier and more efficient, ensuring that the people of Delhi have a world-class, environment-friendly experience right here in the capital. Together, we will transform Delhi into a city that defines the future of sustainable urban living."

Reiterating FADA’s continued engagement with policymakers, leadership development through FADA Academy, GenX and Women in FADA, as well as sustained legal efforts on the Compensation Cess matter, C S Vigneshwar, President, FADA, said, “Delhi is in motion, not just on its roads, but in its ambition, and at FADA, we believe automobile dealers must be full partners in this transformation. While we fully support the city’s commitment to a greener future and the Draft EV Policy, it is vital that this transition includes the 17,500 trained professionals whose livelihoods are woven into Delhi’s automotive ecosystem. Our vision of ‘Badalti Dilli’ is one where enablement moves faster than enforcement, where economic growth, road safety initiatives like CPR training and our ‘Buckle Up’ campaign and environmental responsibility progress together without leaving anyone behind.”

Shailender Luthra, Chairperson, FADA Delhi, said, “Today’s gathering reflects a changing Delhi and an evolving auto retail trade. The sector today is vastly different from what it was five years ago, and we are witnessing a significant shift driven by rising consumer confidence and aspiration, with Delhi recording a 17 percent growth in vehicle sales as of March 2026. Annual new vehicle registrations stood at nearly 800,000 units. Our industry remains a vital pillar of the city’s economy, with 550 dealership outlets providing employment to over 55,000 individuals and contributing approximately INR 71.5 billion to Delhi’s revenues through motor vehicle taxes and GST – INR 26.5 billion annually in motor vehicle tax and INR 45 billion as GST contribution from the auto sector. The data clearly shows that India is no longer debating electric vehicle adoption; it is actively embracing it. Delhi has witnessed a sharp increase in electric commercial vehicles and a 62 percent rise in electric two-wheeler adoption. To support and lead this transition, FADA has proposed to the Delhi Government the installation of 150 public charging stations at our own cost. In parallel, we are committed to strengthening local employment through skill development centres at ITIs and have also proposed the establishment of a vehicle scrappage centre to further support the government’s environmental objectives. At FADA, we believe we are doing far more than selling vehicles – we are shaping the future of mobility. As Delhi and its businesses evolve, I am confident that our dealers will not only keep pace with change but will lead this vital transformation towards a sustainable future.”

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