OEMs are facing new challenges to improve the existing technologies and develop next-generation ones for the new mobility in shorter times. Reducing market responding time along with new complexities are paving the way for virtual simulation, which displaces physical tests and prototypes by virtually replicating product development, testing and manufacturing with simulations. Emmanuel Leroy, Executive Vice-President Industry Solutions at ESI Group, explains, “We enable our customers to drastically reduce every additional physical prototype by using our solutions. In the end, only one physical prototype is required to validate the whole concept. We envision that one day we may be able to virtually certify a product from end to end.” Excerpts:

Q) How did the Covid impact the software and services businesses of ESI Group?

The Covid pandemic has accelerated the need for more digitalisation within the industrial market. It has also somehow accelerated the readiness level of our customers and made solutions such as virtual prototyping even more relevant. Indeed, we enabled the continuity of our clients’ business. The use of virtual prototyping allowed them to continue designing, testing and prototyping their products. Our human-centric approach – one of ESI Group’s four outcome solutions – was particularly used by our customers to ensure the continuity of their businesses: using virtual reality to experience the product from home.

During pandemic times, we also provided our CFD (computational fluid dynamic) solutions to help investigating different scenarios to demonstrate the effect of occupant proximity, ventilation systems and contamination avoidance unique to each office and plant environment. ESI Group developed different virtual scenario, based on its facilities in India, to optimise the return to offices and on plant – especially on a car assembly line.

How the growing complexity of part process is influencing the virtual testing?

We notice that the automotive industry is facing more and more draconian regulations, disruptive technologies, intensifying competitions and shortening response time. Coupled with these, customers are getting more demanding on quality, reliability, safety and production deadlines in the business. Indeed, end users are no longer looking for products but for results (flight hours instead of engines, number of possible kilometres instead of electric car, etc.) and they seek for committed and responsible automakers to motivate their buys. At ESI Group, we have understood these preoccupations and we have defined four primary solutions answering our customers’ expectations.

The first one is the Pre-certification and Validation, enabling gains in performance and productivity. The purpose is double: meeting certification and validation requirements like crash, safety and fatigue issues in the first attempt and then increasing productivity with predictive models and process automation.

The second outcome is Smart Manufacturing, which enables to establish the right manufacturing processes to meet the performance indicators for industrial products and processes.

The Human-Centric Product and Process Validation, our third outcome, focuses on humans by implementing an operator-centric approach to ensure the efficiency of assembly, maintenance operation and the safety of human interactions.

The last one, Pre-experience, is the most advanced solution of ESI Group. Here, our customers and the operators do not look at the product itself, but virtually experience a product, component, subsystem or system under numerous conditions and environments.

Using these approaches, we identify industry challenges from the customer’s perspective and support them in achieving their results.

Finally, as products are getting more complex, one of our strengths is our end-to-end multi-material assembly solution with modelling of different materials (steel, aluminum, composite) and manufacturing processes, covering all the product development cycle.

What will be the growth drivers for the internal combustion engine-driven vehicles business?

Safety is essential and will remain a key driver in the future. Today, the active safety is gaining traction owing to the regulations and overall trends. There is an increasing demand for smart integrated safety, which caters to both active and passive what?

Alongside there are regulations on Co2. In Europe, the Worldwide Harmonised Light Vehicle Test Procedure (WLTP) Norm is challenging and will eventually be implemented in other countries. Regarding Co2 reduction, we focus part of our research and innovation around engine efficiency, aerodynamics and light-weighting, as we did with Bentley for instance.

OEMs are also looking to reduce the manufacturing cost and development time which are leading demand for virtual prototyping, digital twin and shifting OEMs’ investment from hardware to software. The end-to-end value and the digital continuity from the early design to the production is essential to achieve these goals.

OEMs are exploring possibilities to manufacture ICE vehicles and EVs on the same line. Being a solution provider for the smart manufacturing process, how do you see this as a challenge?

Some OEMs assemble EV and ICE vehicles on the same line and look for flexibility, while others use completely dissociated platforms. We, consequently, must find the right strategy regarding their requirements. The new upcoming challenges in CASE mobility manufacturing will bring even more complexities from components to manufacturing. We have to consider the complexity to train the operators: our virtual reality solutions are key here. We help our customers by providing training, on both ICE vehicles and EVs manufacturing processes to their team, even from different place around the world, gathered on the same interface. This solution gathers all stakeholders (from operators to QHSE officers and plant managers) around the same product. This immersive tool helps getting complementary feedbacks early on in the process.

Where do you find more competencies or comfortability — in the complete vehicle design or component design?

Clearly, we are positioning ourselves on the whole vehicle design as it gives the most significant benefit for the OEM and other customers. We are talking about an end-to-end value that we can demonstrate on full scale CAE demonstrators. When it comes to a standalone component, the complex interactions between components and environment are not well taken into account and can lead to reduced predictiveness. In this case, we come up with a holistic view of the problem itself. It is how we defined the four outcome solutions introduced earlier.

Do you think that virtual prototypes will, at a 100 percent, completely replace physical ones ?

Virtual prototypes are step by step replacing physical prototypes. Nevertheless, I think physical prototypes remain today essential to certify the product at the very end of the development phase. To give an example, in 2019 Renault succeeded a 5-star rating of its Clio 5 on the Euro NCAP safety certification test with a single physical prototype, the one needed for the consumer test. Virtual certification is a topic discussed within the automotive ecosystem, allowing to solely relying on the simulation from end to end. But we are not at that point right now.

Which is your largest market for automotive business?

The automotive industry is the most significant contributor to our total revenues. Today, Japan is the largest market for our automotive business. However, India has been an important market for ESI, and it has been growing quite well over the years.

Most of our engineering developments teams, for both our software and our platforms, are based in India.

What are the challenges in the business?

The increasing complexity I mentioned before is definitely a challenge, but it also brings opportunities to us. Our end-to-end multi-material, multiprocess solutions and chaining capabilities are key to overcome the challenges of the automobile market. Due to the ever growing content of electronics, system simulations and systems of systems techniques are improving as well. Our focus is to strengthen our collaboration with partners in the ecosystem to support the customers in solving their complex problems. (MT)

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BMW Group India has recorded its highest annual sales to date, delivering 18,001 cars in CY2025, which marks a 14 percent YoY growth.

Within the car portfolio, BMW delivered 17,271 units, while the MINI brand accounted for 730 units. Additionally, BMW Motorrad delivered 5,841 motorcycles.

The company maintained double-digit growth for the fourth consecutive year, with the fourth quarter (October – December) reaching a peak of 6,023 units, a 17 percent increase. During the year, the group launched 20 products across its three brands, including the BMW iX1 Long Wheelbase, the new X3 and the BMW R 1300 GS Adventure motorcycle.

Hardeep Singh Brar, President and CEO, BMW Group India, said, “2025 has been a record-breaking year for BMW Group India with highest-ever sales till date. We crossed the 18,000 units mark in car sales and the fact that we are growing very strongly at 14 percent, above the average growth rate of luxury segment, reflects the strong aspiration and trust that our valued customers have in our brands. Sales are growing across segments, whether it is internal combustion engines or electric vehicles, SAVs or sedan or long wheelbase models. Our lead in luxury electric segment is not only progressing sustainable mobility but also unlocking the potential for increasing the size of luxury car market in India. Going forward, we will keep our focus on what differentiates us – sheer driving pleasure, unparalleled customer centricity and a robust dealer network which delivers JOY at each step of interaction with our customers.”

Electric vehicle (EV) sales saw a 200 percent increase, with 3,753 units delivered. EVs now represent 21 percent of the company's total sales, up from 8 percent in the previous year. The BMW iX1 was the best-selling model in the premium EV segment. To support this growth, the company provides access to over 6,000 charging points through various partnerships and has implemented infrastructure initiatives such as ‘Smart E-Routing’ and ‘Charging Concierge.’

Long Wheelbase (LWB) models grew by 162 percent, totalling 8,608 units, and now comprise 50 percent of BMW’s car sales. The BMW 3 Series remained the highest-selling sedan in its category. In the Sports Activity Vehicle (SAV) segment, sales rose by 22 percent to 10,748 units, with the BMW X1 and X5 leading the volume.

BMW Motorrad's performance was led by the G 310 RR, which saw a 24 percent increase in deliveries. The high-performance motorcycle segment also grew by 7 percent, with demand concentrated on the S 1000 RR and the GS series.

The group currently operates 97 touchpoints across 40 cities under its ‘Retail.NEXT’ concept. Plans for 2026 include the addition of 19 outlets in 18 cities to expand the retail network. Financing for these vehicles is managed through BMW India Financial Services, which offers buy-back schemes and flexible instalment options to facilitate ownership.

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The Federation of Automobile Dealers Associations (FADA), the apex body representing automobile dealers in the country, recently released retail sales data for the 2025 calendar year, reporting total registrations of 2,81,61,228 units, which was 7.71 percent higher over the 2,61,45,206 units recorded in 2024.

The apex body stated that 2025 was characterised by two distinct periods, with sales remaining muted from January to August before an upturn from September to December following the implementation of GST 2.0.

In the Passenger Vehicle (PV) segment, annual retail sales reached 44,75,309 units, a growth of 9.70 percent. Data indicated that rural markets outperformed urban areas, with rural PV sales rising by 12.31 percent compared to 8.08 percent in cities.

Two-wheeler (2W) segment saw registrations of 2,02,95,650 units, up 7.24 percent, while the Three-Wheeler (3W) and Commercial Vehicle (CV) sectors grew by 7.21 percent and 6.71 percent respectively. The Tractor segment recorded the highest growth rate at 11.52 percent, totalling 9,96,633 units. Conversely, Construction Equipment (CE) was the only category to decline, falling 6.67 percent to 74,029 units.

For December 2025, total vehicle retail reached 27,10,698 units, a 12.27 percent increase over December 2024. Inventory levels for Passenger Vehicles stood at 30–35 days, while Two-Wheeler inventory was maintained at 20–25 days. FADA noted that the year-end performance was supported by aggressive original equipment manufacturer (OEM) schemes and improved consumer sentiment.

C S Vigneshwar, President, FADA, said, “CY’25 has been a year of resilience and ultimate recovery for the Indian Auto Retail. While the first eight months were overshadowed by high interest rates, inflationary pressures and election-related caution, the final four months - post the introduction of GST 2.0 - acted as a catalyst. The reduction in effective tax rates on vehicles not only made mobility more affordable but also reinvigorated a market that was showing signs of fatigue. Rural India has emerged as the clear driver of growth this year. The double-digit growth in Tractors and the fact that Rural PV sales outpaced Urban by a significant margin confirms that the Bharat story is strengthening. We are seeing a structural shift where personal mobility is becoming a necessity in the hinterlands, supported by better crop realisations and improved infrastructure.”

Looking ahead to January 2026, FADA maintains a cautious outlook due to the high base effect from the previous year and the conclusion of year-end discount cycles. The association expects the market to enter a period of stabilisation as dealers focus on liquidating remaining 2025 stock.

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Hyundai Motor India (HMIL), one of the leading passenger vehicle manufacturers, has announced that Tarun Garg has assumed the role of Managing Director and Chief Executive Officer, effective today.

With this, Garg becomes the first Indian national to lead the company since its inception 29 years ago. He comes with over 32 years of experience in the automotive industry and previously served as the Chief Operating Officer of Hyundai Motor India. His appointment comes as the company prepares for its next phase of growth in India.

HMIL has outlined an investment roadmap of INR 450 billion to be implemented by FY 2030. Under Garg’s leadership, the company will focus on four pillars:

• Future-Ready Strategy: Acceleration of electric vehicles, hybrids and connected mobility.
• People and Market Focus: Support for employees and the network of dealers and suppliers.
• Customer-Centric Approach: Building trust and experience across touchpoints.
• Production and Exports: Enhancing indigenisation at plants and positioning HMIL as a hub for exports to emerging markets.

“India’s automotive industry is at an exciting inflection point, driven by innovation, sustainability, and evolving customer aspirations. It is an extraordinary honour to lead Hyundai Motor India at this defining moment in our three-decade long journey. My vision is to build on our strong foundation while accelerating HMIL’s transformation towards sustainable growth, technological leadership, and unmatched customer delight. We will continue to reinforce our commitment to ‘Make in India’ and position HMIL as a global hub for exports. Aligned with Hyundai’s global vision of ‘Progress for Humanity,’ we will strengthen Hyundai’s legacy and create meaningful mobility solutions that not only empower people but also connect communities and enrich lives. The future is ours to build and I am committed to leading HMIL with agility, conviction and purpose,” said Garg.

During his time as Chief Operating Officer, HMIL reported record sales for three years and completed an IPO in 2024. Garg also launched the ‘Samarth by Hyundai’ initiative to improve accessibility for people with disabilities.

Before joining HMIL, Garg held positions at Maruti Suzuki India, including Executive Director of Marketing, Logistics, Parts and Accessories. He is a mechanical engineer from Delhi Technological University and holds an MBA from IIM Lucknow.

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Mahindra Group Chairman Anand Mahindra has struck an upbeat yet reflective note on the automotive industry’s outlook, signalling confidence in demand, technology-led disruption and India’s growing role in shaping the future of mobility. In a year-end address to employees, Mahindra underlined that the Group’s recent performance is less about short-term numbers and more about structural shifts underway in the business and the broader industry.

The Group’s automotive operations stood out in what Mahindra described as a year of ‘market leadership and redefined expectations’.

Mahindra & Mahindra’s SUV portfolio delivered a record market share, consolidating the company’s position in one of India’s most competitive and fast-evolving segments. The performance, he suggested, reflects a sharper understanding of consumer aspirations rather than cyclical tailwinds.

Beyond passenger vehicles, Mahindra’s farm equipment business recorded its highest-ever quarterly market share, while its electric three-wheeler business retained leadership in a crowded and price-sensitive market. Together, these segments underline the Group’s diversified exposure to rural demand, urban mobility and electrification – three pillars that continue to define India’s automotive growth story.

Mahindra framed these achievements as ‘launchpads’, arguing that the Indian automotive industry is entering a phase where execution and innovation matter more than legacy positioning. Once known primarily for rugged, utilitarian products, Mahindra is now increasingly associated with modern design, connected technologies and electric mobility.

“EVs did not just change our portfolio; they changed the conversation,” he said, signalling that electrification has become central to the Group’s identity rather than an adjunct strategy.

This shift mirrors broader trends across the Indian automotive sector, where OEMs are balancing near-term internal combustion engine demand with longer-term bets on electric platforms, software-defined vehicles and advanced manufacturing. Mahindra’s message suggests confidence that Indian players can compete not just on cost, but on technology and relevance.

A significant part of Mahindra’s outlook is shaped by the rapid advance of artificial intelligence and automation. While AI is often seen as a disruptive force for manufacturing jobs, Mahindra offered a contrarian view, particularly relevant for automotive production and supply chains. He argued that AI will act as an ‘accelerator, not a threat’, enhancing the value of hands-on skills on the shop floor.

According to Mahindra, technicians, machinists and operators who can work alongside intelligent systems will become premium assets. In an automotive context, this has implications for everything from smart factories and predictive maintenance to quality control and EV assembly.

“AI can turn blue collar into gold,” he remarked, highlighting a future where digitally enabled manufacturing skills command higher productivity, dignity and income.

The Group is backing this view with investments in skilling and education. Mahindra highlighted its involvement with vocational training initiatives and engineering talent development, positioning skills as a strategic enabler for the next phase of industrial growth. This emphasis also aligns with global shifts in talent mobility, as tighter visa regimes in the West potentially create opportunities for India to retain and attract high-quality engineering and technology talent.

For the automotive industry, this could translate into stronger domestic R&D capabilities, deeper supplier ecosystems and global mandates being executed from India. Mahindra argued that the country has an opportunity to move from being a global ‘back office’ to a global ‘think tank’, especially as Global Capability Centres expand their footprint.

Looking ahead, Mahindra acknowledged that the external environment remains uncertain, shaped by geopolitical volatility, technological disruption and evolving consumer behaviour. However, he positioned uncertainty as a test of resilience rather than a deterrent. With sharper capabilities in mobility, electrification and manufacturing skills, the Group believes it is well placed to chart new growth paths.

For India’s automotive industry, the message is clear: leadership in the next decade will belong to companies that combine product innovation with talent development and technological confidence.

As Mahindra put it, “the future belongs to those who build it” — a sentiment that resonates strongly as the sector navigates its most significant transformation in decades.

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