OEMs are facing new challenges to improve the existing technologies and develop next-generation ones for the new mobility in shorter times. Reducing market responding time along with new complexities are paving the way for virtual simulation, which displaces physical tests and prototypes by virtually replicating product development, testing and manufacturing with simulations. Emmanuel Leroy, Executive Vice-President Industry Solutions at ESI Group, explains, “We enable our customers to drastically reduce every additional physical prototype by using our solutions. In the end, only one physical prototype is required to validate the whole concept. We envision that one day we may be able to virtually certify a product from end to end.” Excerpts:

Q) How did the Covid impact the software and services businesses of ESI Group?

The Covid pandemic has accelerated the need for more digitalisation within the industrial market. It has also somehow accelerated the readiness level of our customers and made solutions such as virtual prototyping even more relevant. Indeed, we enabled the continuity of our clients’ business. The use of virtual prototyping allowed them to continue designing, testing and prototyping their products. Our human-centric approach – one of ESI Group’s four outcome solutions – was particularly used by our customers to ensure the continuity of their businesses: using virtual reality to experience the product from home.

During pandemic times, we also provided our CFD (computational fluid dynamic) solutions to help investigating different scenarios to demonstrate the effect of occupant proximity, ventilation systems and contamination avoidance unique to each office and plant environment. ESI Group developed different virtual scenario, based on its facilities in India, to optimise the return to offices and on plant – especially on a car assembly line.

How the growing complexity of part process is influencing the virtual testing?

We notice that the automotive industry is facing more and more draconian regulations, disruptive technologies, intensifying competitions and shortening response time. Coupled with these, customers are getting more demanding on quality, reliability, safety and production deadlines in the business. Indeed, end users are no longer looking for products but for results (flight hours instead of engines, number of possible kilometres instead of electric car, etc.) and they seek for committed and responsible automakers to motivate their buys. At ESI Group, we have understood these preoccupations and we have defined four primary solutions answering our customers’ expectations.

The first one is the Pre-certification and Validation, enabling gains in performance and productivity. The purpose is double: meeting certification and validation requirements like crash, safety and fatigue issues in the first attempt and then increasing productivity with predictive models and process automation.

The second outcome is Smart Manufacturing, which enables to establish the right manufacturing processes to meet the performance indicators for industrial products and processes.

The Human-Centric Product and Process Validation, our third outcome, focuses on humans by implementing an operator-centric approach to ensure the efficiency of assembly, maintenance operation and the safety of human interactions.

The last one, Pre-experience, is the most advanced solution of ESI Group. Here, our customers and the operators do not look at the product itself, but virtually experience a product, component, subsystem or system under numerous conditions and environments.

Using these approaches, we identify industry challenges from the customer’s perspective and support them in achieving their results.

Finally, as products are getting more complex, one of our strengths is our end-to-end multi-material assembly solution with modelling of different materials (steel, aluminum, composite) and manufacturing processes, covering all the product development cycle.

What will be the growth drivers for the internal combustion engine-driven vehicles business?

Safety is essential and will remain a key driver in the future. Today, the active safety is gaining traction owing to the regulations and overall trends. There is an increasing demand for smart integrated safety, which caters to both active and passive what?

Alongside there are regulations on Co2. In Europe, the Worldwide Harmonised Light Vehicle Test Procedure (WLTP) Norm is challenging and will eventually be implemented in other countries. Regarding Co2 reduction, we focus part of our research and innovation around engine efficiency, aerodynamics and light-weighting, as we did with Bentley for instance.

OEMs are also looking to reduce the manufacturing cost and development time which are leading demand for virtual prototyping, digital twin and shifting OEMs’ investment from hardware to software. The end-to-end value and the digital continuity from the early design to the production is essential to achieve these goals.

OEMs are exploring possibilities to manufacture ICE vehicles and EVs on the same line. Being a solution provider for the smart manufacturing process, how do you see this as a challenge?

Some OEMs assemble EV and ICE vehicles on the same line and look for flexibility, while others use completely dissociated platforms. We, consequently, must find the right strategy regarding their requirements. The new upcoming challenges in CASE mobility manufacturing will bring even more complexities from components to manufacturing. We have to consider the complexity to train the operators: our virtual reality solutions are key here. We help our customers by providing training, on both ICE vehicles and EVs manufacturing processes to their team, even from different place around the world, gathered on the same interface. This solution gathers all stakeholders (from operators to QHSE officers and plant managers) around the same product. This immersive tool helps getting complementary feedbacks early on in the process.

Where do you find more competencies or comfortability — in the complete vehicle design or component design?

Clearly, we are positioning ourselves on the whole vehicle design as it gives the most significant benefit for the OEM and other customers. We are talking about an end-to-end value that we can demonstrate on full scale CAE demonstrators. When it comes to a standalone component, the complex interactions between components and environment are not well taken into account and can lead to reduced predictiveness. In this case, we come up with a holistic view of the problem itself. It is how we defined the four outcome solutions introduced earlier.

Do you think that virtual prototypes will, at a 100 percent, completely replace physical ones ?

Virtual prototypes are step by step replacing physical prototypes. Nevertheless, I think physical prototypes remain today essential to certify the product at the very end of the development phase. To give an example, in 2019 Renault succeeded a 5-star rating of its Clio 5 on the Euro NCAP safety certification test with a single physical prototype, the one needed for the consumer test. Virtual certification is a topic discussed within the automotive ecosystem, allowing to solely relying on the simulation from end to end. But we are not at that point right now.

Which is your largest market for automotive business?

The automotive industry is the most significant contributor to our total revenues. Today, Japan is the largest market for our automotive business. However, India has been an important market for ESI, and it has been growing quite well over the years.

Most of our engineering developments teams, for both our software and our platforms, are based in India.

What are the challenges in the business?

The increasing complexity I mentioned before is definitely a challenge, but it also brings opportunities to us. Our end-to-end multi-material, multiprocess solutions and chaining capabilities are key to overcome the challenges of the automobile market. Due to the ever growing content of electronics, system simulations and systems of systems techniques are improving as well. Our focus is to strengthen our collaboration with partners in the ecosystem to support the customers in solving their complex problems. (MT)

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Tata Motors-owned British brand Defender has become the first luxury automotive brand in India to launch an anamorphic display. The installation is located at the Phoenix Palladium in Mumbai from 20–22 February 2026. Following the Mumbai launch, the display will move to Delhi, Gurgaon, Bangalore, Kochi and Chennai.

The 35 x 16 feet screen uses anamorphic effects to create a 3D visual experience where the vehicle appears to emerge from the display. The content was produced in collaboration with Inventech, a Laqshya Media Group company.

The activation marks a shift toward digital storytelling within the Indian luxury automotive sector. By utilising forced perspective, the display aims to visualise the vehicle’s design and presence without physical hardware.

Rajan Amba, Managing Director, Jaguar Land Rover India, said, “Defender has a tremendous following and aspirational value in India stemming from its iconic heritage and off-road legacy that continues to inspire admiration across generations. Bringing India’s first luxury automotive anamorphic display to life is a natural extension of this legacy.”

Mark Cameron, Managing Director, Defender, said, “This activation is not merely a showcase of an iconic 4x4; it’s a statement of how innovation, creativity and experiential storytelling can converge to redefine engagement in luxury automotive. Through initiatives like this, we aim to inspire, captivate and connect with our audience in ways that reflect the unmatched capability, vision and spirit of Defender.”

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The Society of Indian Automobile Manufacturers (SIAM) concluded its four-day Sustainability Week 2026 by hosting the inaugural International Conference on Automotive Material Compliance & Sustainability (AMCS) at the India Habitat Centre in New Delhi. The event convened global regulators, industry leaders, technology experts and policymakers under the theme ‘Driving Circularity, Compliance and Innovation in the Global Automotive Supply Chain'.

The opening session, ‘India's Transition towards Sustainable Mobility & Material Compliance’, was addressed by SIAM Executive Director Prashant K Banerjee, who emphasised India's role as the world's third-largest auto industry in advancing sustainable mobility through global safety standards and circular economy principles. He noted that compliance with the End-of-Life Vehicles Rules 2025 strengthens structured vehicle scrappage and resource recovery. During this session, a context paper titled ‘Strengthening Automotive Material Compliance Across the Vehicle Value Chain’ was released.

Jaywant Hardikar, Senior Advisor at ICAT, addressed attendees by framing sustainable mobility as a legacy for future generations. He called for circularity in product life cycles, strong linkages between vehicle end-of-life and material reuse and quantifiable targets such as sustainability indexes or digital product passports for every vehicle. Hardikar emphasised that government-registered scrapping facilities would play key roles in ensuring proper material segregation from the design stage onward.

Sanjeev Jain, Director of Purchase at Honda Motorcycle & Scooter India, shared insights on India's journey towards global green mobility leadership through circular economy principles and resilient supply chains. He pointed to policy measures including Extended Producer Responsibility mandates, vehicle scrappage norms and CAFE standards as key drivers for achieving 45 percent reduction in carbon intensity by 2030 through clean technologies including flex fuels, electric vehicles, charging networks, green logistics and green hydrogen.

Frank Nottebom, Account Delivery Executive for IMDS & CDX at DXC Technology, highlighted India's strategic importance for the International Material Data System, noting that active Indian users had grown from 3,600 to 21,000 in 2025. Hanno Focken, Managing Director of Catena-X, discussed global automotive value chain complexity and advocated for open, neutral and industry-governed solutions as India positions itself as a central link in global digital automotive supply chains. Dr Prabhakar Bhangare, CEO of Global PCCS, delivered the vote of thanks, emphasising shared commitment between manufacturers and service providers towards zero pollution goals.

The first technical session focused on ‘Policy and Regulatory Framework for End-of-Life Vehicles Worldwide’, moderated by SIAM Senior Advisor Dr Rashid Hasan. Dr A Ramesh Kumar, Principal Scientist at CSIR-NEERI, explained that Persistent Organic Pollutants are regulated under the Stockholm Convention requiring controls on 37 listed substances. International presentations followed from Europe delivered by Naina Agrawal of Marelli representing CLEPA and SaiKishore Uddandi of Joison Safety System representing CLEPA. From United States, Shridhar Rajappanavar of Key Sustainability represented AIAG. From Japan, Yoshihito Tanaka and Yosuke Miyake represented JAPIA.

The second technical session addressed ‘Digital Transformation in Supply Chain Transparency’, chaired by Frank Nottebom. Key presentations included Asmita Sathaye of Tata Motors on IMDS data best practices, Muthukumar N of Ashok Leyland on IMDS data accuracy and Hanno Focken on building digital ecosystems. Anja Lang of BMW Group and Shanawaz Sheik addressed product carbon footprint integration in IMDS. Deepti Kapil, Additional Director at CPCB, provided insights on end-of-life vehicle management guidelines.

The third technical session featured a panel discussion on ‘Overcoming Product Compliance Challenges in OEMs & Component Manufacturers’. Dr Prabhakar Bhangare served as moderator, delivering a context presentation on IMDS adoption levels and supplier maturity in India. Martin Eichhorn of DXC Technology addressed the session. The panel included Auto OEM representatives Arun Kumar of TVS Motor Company and Paurnima Barwe of Volvo. Auto Component Manufacturers were represented by Dr Naveen Verma of DENSO, Deepak Patil of Uno Minda and Sharad Raut of Southco. Sri Vinnakota of APA Engineering represented allied industries, concluding the four-day Sustainability Week 2026.

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Pluto Mobility, a Delhi-based electric mobility startup focused on last-mile logistics, has just closed a seed funding round at USD 2 million. The investment was steered by Version One Ventures, with Grad Capital also contributing. Notably, the round drew interest from founders and senior figures at companies like Delhivery, OfBusiness, Pixxel and Boom Supersonic, signalling strong vote of confidence from within the logistics and tech ecosystems.

The startup was launched by Akshat Bhatia and Himanshu Panda with a specific mission: to design electric vehicles from the ground up for the rigors of Indian urban logistics. Rather than adapting existing two-wheelers, they are building something purpose-built. The funds will go towards sharpening their engineering focus, growing their team and setting up pilot runs in key city markets.

What sets Pluto apart is its vehicle design. It is roughly the size of a scooter but fully enclosed, offering protection against rain and heat. More importantly, it can accommodate twice the number of parcels per trip compared to a standard two-wheeler. That efficiency gain is not accidental. The founders have rethought everything – from chassis layout to cargo space – based on how delivery agents actually work. The result is a vehicle that boosts throughput without asking operators to compromise on safety or manoeuvrability.

This matters because most delivery fleets today still run on vehicles built for personal commute. They are not equipped for the stop-start, high-volume nature of e-commerce or quick-commerce deliveries. Operators often end up overloading bikes or switching to bulkier vehicles that cannot navigate narrow lanes. Pluto aims to fill that gap with a solution that is compact, durable and weather-resistant.

Pilot deployments are scheduled to begin later this year, with a focus on quick-commerce and e-commerce players looking for smarter ways to move goods through crowded cities.

Akshat Bhatia, CEO, Pluto Mobility, said, “India’s last-mile challenge isn’t speed, incentives or apps. It’s that delivery operations are built on vehicles never designed for delivery workloads. That mismatch caps how much can be moved per trip, increases failures at scale and quietly affects delivery economics.”

Boris Wertz, Founding Partner, Version One Ventures, said, “Pluto Mobility is taking a fundamentally different approach to last-mile delivery by designing vehicles specifically for throughput and operational reliability.”

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Andreas Mindt, Head of Design for the Volkswagen brand, has been appointed to lead Group Design for the Volkswagen Group, effective 1 March 2026. He succeeds Michael Mauer, who is departing as part of a transition.

He will hold this role alongside his current position at the Volkswagen brand. His appointment follows Mauer’s previous handover of responsibilities at Porsche to a successor.

Andreas Mindt joined the Volkswagen Group in 1996. His career includes work on the first-generation Tiguan and the Golf 7. Between 2014 and 2021, he led exterior design at Audi, overseeing models from the A1 to the e-tron GT. He later served as Director of Bentley Design, where he developed the design language for the Bentley Batur, before becoming Head of Design for Volkswagen Passenger Cars in 2023.

Michael Mauer joined the Group in 2004 as Head of Design at Porsche. During his tenure, he oversaw the Cayenne revision, the Panamera, and the 918 Spyder. He has served as Head of Group Design since January 2023, focused on establishing brand identities across the portfolio.

The role of Group Design is to differentiate the various brands within the Volkswagen Group by defining their specific identities. The strategy focuses on making each brand recognisable while ensuring products meet regional market requirements and customer expectations.

Oliver Blume, CEO, Volkswagen Group, said, “I would like to warmly thank Michael Mauer for his outstanding work and for the close and collaborative working relationship over the years. He shaped an era at Porsche. As Head of Group Design he also established a design philosophy across all brands that provides orientation and ensures recognition – with clearly defined brand and product identities. His work has shaped the style of our brands and will remain visible in the future.”

“I am looking forward to working more closely with Andy Mindt. With his track record at the Volkswagen brand and his expertise, he has made a significant impact in a short time and played a key role in ensuring that our cars are clearly recognisable as genuine Volkswagen models again,” added Blume.

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