ESI Emphasises On Results, More Than Products: Emmanuel Leroy
- By MT Bureau
- June 22, 2021
OEMs are facing new challenges to improve the existing technologies and develop next-generation ones for the new mobility in shorter times. Reducing market responding time along with new complexities are paving the way for virtual simulation, which displaces physical tests and prototypes by virtually replicating product development, testing and manufacturing with simulations. Emmanuel Leroy, Executive Vice-President Industry Solutions at ESI Group, explains, “We enable our customers to drastically reduce every additional physical prototype by using our solutions. In the end, only one physical prototype is required to validate the whole concept. We envision that one day we may be able to virtually certify a product from end to end.” Excerpts:
Q) How did the Covid impact the software and services businesses of ESI Group?
The Covid pandemic has accelerated the need for more digitalisation within the industrial market. It has also somehow accelerated the readiness level of our customers and made solutions such as virtual prototyping even more relevant. Indeed, we enabled the continuity of our clients’ business. The use of virtual prototyping allowed them to continue designing, testing and prototyping their products. Our human-centric approach – one of ESI Group’s four outcome solutions – was particularly used by our customers to ensure the continuity of their businesses: using virtual reality to experience the product from home.
During pandemic times, we also provided our CFD (computational fluid dynamic) solutions to help investigating different scenarios to demonstrate the effect of occupant proximity, ventilation systems and contamination avoidance unique to each office and plant environment. ESI Group developed different virtual scenario, based on its facilities in India, to optimise the return to offices and on plant – especially on a car assembly line.
How the growing complexity of part process is influencing the virtual testing?
We notice that the automotive industry is facing more and more draconian regulations, disruptive technologies, intensifying competitions and shortening response time. Coupled with these, customers are getting more demanding on quality, reliability, safety and production deadlines in the business. Indeed, end users are no longer looking for products but for results (flight hours instead of engines, number of possible kilometres instead of electric car, etc.) and they seek for committed and responsible automakers to motivate their buys. At ESI Group, we have understood these preoccupations and we have defined four primary solutions answering our customers’ expectations.
The first one is the Pre-certification and Validation, enabling gains in performance and productivity. The purpose is double: meeting certification and validation requirements like crash, safety and fatigue issues in the first attempt and then increasing productivity with predictive models and process automation.
The second outcome is Smart Manufacturing, which enables to establish the right manufacturing processes to meet the performance indicators for industrial products and processes.
The Human-Centric Product and Process Validation, our third outcome, focuses on humans by implementing an operator-centric approach to ensure the efficiency of assembly, maintenance operation and the safety of human interactions.
The last one, Pre-experience, is the most advanced solution of ESI Group. Here, our customers and the operators do not look at the product itself, but virtually experience a product, component, subsystem or system under numerous conditions and environments.
Using these approaches, we identify industry challenges from the customer’s perspective and support them in achieving their results.
Finally, as products are getting more complex, one of our strengths is our end-to-end multi-material assembly solution with modelling of different materials (steel, aluminum, composite) and manufacturing processes, covering all the product development cycle.
What will be the growth drivers for the internal combustion engine-driven vehicles business?
Safety is essential and will remain a key driver in the future. Today, the active safety is gaining traction owing to the regulations and overall trends. There is an increasing demand for smart integrated safety, which caters to both active and passive what?
Alongside there are regulations on Co2. In Europe, the Worldwide Harmonised Light Vehicle Test Procedure (WLTP) Norm is challenging and will eventually be implemented in other countries. Regarding Co2 reduction, we focus part of our research and innovation around engine efficiency, aerodynamics and light-weighting, as we did with Bentley for instance.
OEMs are also looking to reduce the manufacturing cost and development time which are leading demand for virtual prototyping, digital twin and shifting OEMs’ investment from hardware to software. The end-to-end value and the digital continuity from the early design to the production is essential to achieve these goals.
OEMs are exploring possibilities to manufacture ICE vehicles and EVs on the same line. Being a solution provider for the smart manufacturing process, how do you see this as a challenge?
Some OEMs assemble EV and ICE vehicles on the same line and look for flexibility, while others use completely dissociated platforms. We, consequently, must find the right strategy regarding their requirements. The new upcoming challenges in CASE mobility manufacturing will bring even more complexities from components to manufacturing. We have to consider the complexity to train the operators: our virtual reality solutions are key here. We help our customers by providing training, on both ICE vehicles and EVs manufacturing processes to their team, even from different place around the world, gathered on the same interface. This solution gathers all stakeholders (from operators to QHSE officers and plant managers) around the same product. This immersive tool helps getting complementary feedbacks early on in the process.

Where do you find more competencies or comfortability — in the complete vehicle design or component design?
Clearly, we are positioning ourselves on the whole vehicle design as it gives the most significant benefit for the OEM and other customers. We are talking about an end-to-end value that we can demonstrate on full scale CAE demonstrators. When it comes to a standalone component, the complex interactions between components and environment are not well taken into account and can lead to reduced predictiveness. In this case, we come up with a holistic view of the problem itself. It is how we defined the four outcome solutions introduced earlier.
Do you think that virtual prototypes will, at a 100 percent, completely replace physical ones ?
Virtual prototypes are step by step replacing physical prototypes. Nevertheless, I think physical prototypes remain today essential to certify the product at the very end of the development phase. To give an example, in 2019 Renault succeeded a 5-star rating of its Clio 5 on the Euro NCAP safety certification test with a single physical prototype, the one needed for the consumer test. Virtual certification is a topic discussed within the automotive ecosystem, allowing to solely relying on the simulation from end to end. But we are not at that point right now.
Which is your largest market for automotive business?
The automotive industry is the most significant contributor to our total revenues. Today, Japan is the largest market for our automotive business. However, India has been an important market for ESI, and it has been growing quite well over the years.
Most of our engineering developments teams, for both our software and our platforms, are based in India.
What are the challenges in the business?
The increasing complexity I mentioned before is definitely a challenge, but it also brings opportunities to us. Our end-to-end multi-material, multiprocess solutions and chaining capabilities are key to overcome the challenges of the automobile market. Due to the ever growing content of electronics, system simulations and systems of systems techniques are improving as well. Our focus is to strengthen our collaboration with partners in the ecosystem to support the customers in solving their complex problems. (MT)
Hyundai Motor Group To Invest $15.5 Billion In India By 2032
- By MT Bureau
- October 13, 2026
South Korean automotive major Hyundai Motor Group has announced a USD 15.5 billion investment plan for India from 2026 through 2032. The strategy was outlined during a meeting between Indian Prime Minister Narendra Modi and Hyundai Motor Group Executive Chair Euisun Chung at the Prime Minister’s Office in New Delhi.
To execute the 7-year plan, Hyundai Motor Group will establish a dedicated investment entity in India to manage capital allocation across manufacturing expansion, research and development, supply chain localisation and mobility services.
The investment includes an allocation of approximately USD 700 million to expand the Group's Indian R&D centre and build a vehicle testing track facility. Manufacturing expansion will focus on scaling production capacity across Hyundai Motor India and Kia India to support domestic sales and export operations.
At present, the Group maintains an annual production capacity exceeding 1.4 million vehicles in India across Hyundai facilities in Chennai (824,000 units) and Pune (170,000 units), alongside Kia India's Anantapur plant (431,000 units).
The investment strategy also targets local component sourcing, electric vehicle charging infrastructure, specialised vehicle financing, end-of-life vehicle recycling and startup investments across India's automotive sector.
"India remains one of Hyundai Motor Group’s most important and strategic markets globally. The past 30 years have been defined by our commitment to India. This investment reaffirms our commitment to India for the next 30 years and beyond. Through this investment, we will create more employment opportunities and work together with our partners and stakeholders to support India’s continued industrial development," said Chung.
- GreenCell Mobility
- Eversource Capital
- Impact Fund Denmark
- International Finance Corporation
- British International Investment
- Tata Capital
- Devndra Chawla
- Dhanpal Jhaveri
- Lars Bo Bertram
GreenCell Mobility Secures INR 3.3 Billion Investment From Impact Fund Denmark
- By MT Bureau
- October 13, 2026
Electric bus operator GreenCell Mobility, a portfolio company of Eversource Capital, has secured an equity investment of INR 3.3 billion from Impact Fund Denmark. The capital will support the deployment of approximately 4,500 electric buses, bringing GreenCell's total fleet to over 5,000 e-buses across 105 cities in India.
The funding supports GreenCell Mobility's expanding order book across intra-city municipal transport and intercity routes. The platform operates as an original equipment manufacturer-agnostic operator, managing bus procurement, depot charging infrastructure and fleet maintenance contracts under public-private partnerships and private operations.
The investment joins existing institutional backers of GreenCell, including the International Finance Corporation, British International Investment and Tata Capital, as the company expands its operational footprint across urban transport corridors in India.
Dhanpal Jhaveri, CEO, Eversource Capital, said, "Electric public mobility is moving from an emerging opportunity to an investable infrastructure asset class in India. GreenCell was created with that conviction – to build the operating capabilities and institutional scale needed to build an enduring business. The equity investment from IFD demonstrates the depth of long-term institutional capital now backing GreenCell Mobility. The next phase is about putting that capital to work with discipline – expanding the business, deepening its capabilities and creating long-term value as India transitions to electric mobility."
Devndra Chawla, MD and CEO, GreenCell Mobility, said, "We welcome IFD as a shareholder and value the continued confidence of Eversource, IFC, BII and Tata Capital as we take GreenCell forward. We have established a strong presence across both intra-city and intercity transportation, with the operating experience to manage increasingly large and complex deployment. Our focus is on executing our order book with rigour, strengthening service delivery and ensuring that the organisation keeps pace with the size and complexity of our operations. This equity investment gives us greater headroom to accelerate our plans while maintaining the standards of reliability, efficiency and customer experience that are fundamental to our business."
Lars Bo Bertram, CEO of Impact Fund Denmark, said, "India is a central market for Impact Fund Denmark. GreenCell is a strong investment opportunity in a rapidly growing market, while also addressing one of India’s major challenges air pollution. Scaling electric transportation can contribute to cleaner cities and accelerate India’s green transition."
Euro NCAP 2026 Tests Reward Reintroduction Of Physical Driving Controls
- By MT Bureau
- October 13, 2026
Global vehicle safety assessment organisation Euro NCAP has released its latest testing results under 2026 evaluation protocols, highlighting a growing industry trend toward reintroducing physical buttons and switches for core driving functions. The update comes as European safety testing increasingly penalises reliance on central touchscreen interfaces for primary controls.
Under Euro NCAP's 2026 Safe Driving protocols, primary vehicle controls – including direction indicators, windscreen wipers, hazard lights, horn and emergency call buttons – must be accessible via physical controls rather than buried within touchscreen menus.
In the latest assessments, the Audi Q7 achieved a 90 percent score for driving controls, including a 100 percent rating for primary driving tasks, while the Kia EV2 also received high marks for ergonomic physical switchgear. Both vehicles secured 5-star overall safety ratings.
Conversely, Chinese manufacturer XPENG scored 20 percent for primary driving controls on its X9 MPV due to touchscreen menu dependence, despite obtaining a 5-star overall rating supported by crash avoidance and post-crash safety performance. Comparative testing across 2026 models showed European manufacturers generally scoring higher for physical switchgear, with the BMW iX3 scoring 100 percent and the CUPRA Raval scoring 80 percent, compared to lower scores for the ZEEKR 7GT at 20 percent and the Leapmotor B05 at 0 percent.
Dr. Aled Williams, Programme Director at Euro NCAP, said, "Euro NCAP is continually monitoring market trends, and the move toward placing as many driving controls within a car’s touchscreen system is one that has concerned us just as much as it has annoyed consumers. It is clear in these results that the XPENG adheres to the mantra that everything must be included in the touchscreen, despite overwhelmingly negative feedback by European car buyers. We applaud Audi and Kia for taking a more common-sense approach. Our latest protocols reward the intelligent use of physical buttons and controls, as this can reduce driver distraction, and both Audi’s new Q7 and Kia’s EV2 do an excellent job of keeping safety simple. Other manufacturers, including XPENG, would do well to follow this strategy."
The latest round of evaluations also awarded 5-star safety ratings to the BYD SHARK pickup truck under 2025-adapted protocols and a 4-star rating to the Mazda 2 Hybrid, carried over from the platform's Toyota Yaris architecture.
- Stellantis
- Tata Motors Passenger Vehicles
- Tata Passenger Electric Mobility
- Fiat India Automobiles
- Shailesh Chandra
- Tianshu Xin
Stellantis, Tata Motors Broaden Partnership For Advanced Vehicle Technology And Product Development
- By MT Bureau
- October 12, 2026
Stellantis India, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility have signed a definitive agreement expanding their long-standing partnership into vehicle technology and product architecture collaboration. The agreement builds on a Memorandum of Understanding signed in February 2026.
As per the terms, Tata Motors Passenger Vehicles will grant Stellantis access to its vehicle architectures and technology platforms. Stellantis will utilise its engineering resources in India to adapt these architectures for more than 50 international markets. Vehicles developed through the collaboration will be manufactured in India at Fiat India Automobiles, the 50:50 joint venture facility between Tata Motors and Stellantis located in Ranjangaon.
Shailesh Chandra, MD and CEO, Tata Motors Passenger Vehicles, said, "Our partnership with Stellantis has grown steadily over more than two decades, built on mutual trust and complementary strengths. This Agreement marks an important next step, extending our relationship into advanced vehicle technology and architecture, reflecting the strength and competitiveness of TMPV’s capabilities in these areas. We are delighted that Stellantis will leverage them to develop products for global markets. Together, we have an exciting opportunity to combine our respective strengths to create compelling vehicles engineered and made in India for customers in India and around the world."
Tianshu Xin, COO for Stellantis Asia-Pacific Region, said, "Partnerships are central to how Stellantis creates value across Asia-Pacific. By combining Tata Motors' strong capabilities in India with Stellantis' global product development and market reach, this Agreement will help us develop competitive vehicles in India and expand our export potential across international markets. It also reinforces India's growing role as a strategic manufacturing and development hub for Stellantis."
The agreement reinforces India's positioning as an engineering, product development and manufacturing export hub for both multi-national automotive corporations, integrating local supply chain scale with international market distribution networks.

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