BMW Group India has announced the launch of Deutsche Motoren’s Retail.NEXT showroom in Central Delhi. It is located in Safdarjung Enclave and has Yadur Kapur as the Deutsche Motoren principal.  
Deutsche Motoren has a total of six sales and three service facilities in Delhi and Bengaluru.

Stating that the enduring partnership with BMW Group India is a testament to his company’s shared commitment to excellence and innovation, Kapur commented about the new development: “The success we have witnessed in the Delhi and Bengaluru markets underscores this strong collaboration. With the launch of our new Retail.NEXT showroom in Delhi, we are elevating the luxury automotive retail experience, setting new benchmarks in customer service and engagement. This milestone reaffirms our dedication to providing BMW customers in Delhi with an unparalleled journey of luxury and sophistication."

Set to redefine the automotive retail experience in the luxury automotive segment, Retail.NEXT will blend digital innovation with personalised service, offering a dynamic and engaging environment. The layout features open spaces with minimalist design elements, allowing for an intuitive flow through the showroom.

High-tech digital interfaces are integrated throughout the facility, enabling prospects to explore vehicle features, customize their preferences, and receive tailored recommendations. Additionally, the design incorporates exclusive areas for private consultations and vehicle handovers, ensuring that every interaction is as personalised and memorable as possible. 
“The inauguration of the new Deutsche Motoren Retail.NEXT showroom in Delhi marks a pivotal step in our vision for the future of luxury automotive retail in India. As a key market, Delhi embodies innovation and exclusivity, making it the perfect location to introduce our progressive Retail.NEXT concept. By integrating cutting-edge digital engagement with a sophisticated physical space, we are redefining the dealership experience to be more immersive, seamless, and customer-centric. This milestone reflects our commitment to shaping the future of luxury retail, and we appreciate our strong partnership with Deutsche Motoren in driving this transformation forward,” said Vikram Pawah, President and Chief Executive Officer, BMW Group India, said. 

The ultra-modern showroom is spread over 5,835 sq. ft. and showcases six BMW vehicles from the BMW M, BMW i and BMW portfolio. A dedicated vehicle handover lounge is thoughtfully designed to ensure each customer’s car delivery is a truly memorable experience. Latest range of BMW merchandise and accessories are on display at the lifestyle and accessories zone. The customer interaction lounge offers a relaxed ambience to discuss various aspects of owning a BMW vehicle.
The Customer Consultation Stages are located strategically throughout the showroom. The service consultation takes place where the client wants it and what fits the situation. The unique living room atmosphere and the cozy positioning of the seating close to cars creates a relaxed environment for consultation. Personal Service Advisor (PSA) and BMW Geniuses are equipped with innovative digital sales tools to provide comprehensive information on product features and services.

Further, prospects can also leverage BMW BEVScape - a state-of-the-art, interactive digital tool delivers complete clarity on EV ownership and empowering them to make informed decisions with ease.
 

Comments (0)

ADD COMMENT

Link Copied!

Param Automotive Group has inaugurated an upgraded dealership facility in Ahmedabad to mark its silver jubilee year.

Located at the site established in 2002, the facility spans 40,000 square feet and features display space for 18 vehicles.

The showroom includes customer lounges, delivery zones, accessory bays, test-drive areas and hospitality spaces to support vehicle sales and customer service operations.

Comments (0)

ADD COMMENT

Link Copied!

BMW Group India has integrated the MINI brand into its Speed Motorwagen dealership in Lucknow, creating a multi-brand retail facility representing BMW, MINI and BMW Motorrad under one roof.

The Retail.NEXT facility is spread across a 12,142-square-foot showroom for BMW and MINI alongside a 2,088-square-foot pre-owned vehicle display area. The showroom accommodates eight BMW vehicles, three certified pre-owned units and two MINI vehicles.

The site also includes a 2,100-square-foot BMW Motorrad display area featuring 11 motorcycles, supported by dedicated service workshops comprising mechanical, electrical and programming bays. MINI's introduction in Uttar Pradesh aligns with the brand's national retail footprint, which spans 18 sales touchpoints across 17 cities.

Hardeep Singh Brar, President and CEO, BMW Group India, said, "Lucknow is an important luxury market, with customers increasingly seeking brands that reflect their individuality and aspirations. Since 2012, BMW has shaped this market through a compelling portfolio, exceptional experiences and a strong local presence. We lead the luxury electric vehicle segment in Uttar Pradesh, reflecting the growing preference for progressive, sustainable mobility and the strength of our electric portfolio. MINI with its unmistakable style, spirited performance and distinctive character, is a natural fit for Lucknow’s refined taste and appreciation for self-expression. Together with Speed Motorwagen, we are strengthening the power of choice by bringing BMW, MINI and BMW Motorrad under one roof, supported by personalised attention and seamless ownership support."

Divij Narain, Dealer Principal of Speed Motorwagen, said, "The arrival of MINI marks a significant milestone for Speed Motorwagen and discerning automotive enthusiasts in Lucknow. Alongside BMW’s progressive luxury and BMW Motorrad’s spirit of freedom and adventure, MINI adds a distinctive new dimension to our portfolio. Our team is committed to bringing each brand to life through thoughtfully curated product discovery, expert consultation and comprehensive aftersales care. We look forward to nurturing passionate communities across all three brands and ensuring every customer interaction is as memorable and individual as the mobility experience they choose."

Comments (0)

ADD COMMENT

Link Copied!

Italian supercar brand Ferrari has inaugurated the Universo Ferrari exhibition in New Delhi, bringing its immersive showcase to India for the first time. Open to the public until November 1, the exhibition spans racing, sports cars and lifestyle exhibits, highlighting the brand's presence in the domestic market.

The event follows retail expansion plans that include opening two new dealerships by the end of 2026, partnering with KUN Group in Chennai and Infinity Group in Ahmedabad.

The exhibition features dedicated zones displaying models including the Scuderia Ferrari SF-26 Formula 1 car, the Le Mans-winning 499P, the F80 supercar and the Ferrari Daytona SP3, alongside the Tailor Made India project developed with students from the National Institute of Design. A charity auction held during the opening gathered funds for Save the Children and Bal Raksha Bharat to support educational projects in India.

Benedetto Vigna, CEO, Ferrari, said, "Universo Ferrari is an invitation to experience the world of Ferrari in its entirety: our racing spirit, our sports cars, our lifestyle, our heritage, and our constant drive to innovate. The first edition in India reflects the importance we place on building an enduring relationship with this nation and its growing community of Ferraristi, clients and enthusiasts."

Comments (0)

ADD COMMENT

Link Copied!

European auto major Renault India has introduced its E-Tech 160 strong-hybrid powertrain in the Indian market with the launch of the new Renault Duster Strong Hybrid E-Tech 160. The hybrid SUV can be had at prices starting from INR 1.69 million ex-showroom across three trim levels: Evolution, Techno and Emotion.

The Duster E-Tech 160 comes with a 1.8-litre petrol engine, two electric motors, a 1.4 kWh battery pack and a multi-mode automatic transmission, producing a combined power output of 160 PS and peak motor torque of 208 Nm.

The transmission utilises two electric and four combustion gears to deliver 15 drive combinations. Certified by the Automotive Research Association of India (ARAI) at 29 kilometres per litre, the SUV enables up to 80 percent of urban driving in electric mode and incorporates regenerative braking with a B-mode selector.

The Duster E-Tech 160 features an illuminated logo grille, frequency-dependent damping, battery thermal cooling and revised cabin upholstery across variants. The Techno variant includes beige semi-leatherette trim, while the Emotion variant adds brown leatherette seats with front ventilation and six-way power adjustment. The Evolution trim is priced at INR 1.69 million, the Techno at INR 1.89 million and the Emotion at INR 1.94 million. Pre-orders are open across Renault dealerships and online channels, supported by an optional Protect 360 ownership package.

Stéphane Deblaise, CEO, Renault Group India, said, "With more than one million E-Tech strong hybrid vehicles sold worldwide since 2020, the E-Tech strong hybrid is a proven Renault powertrain technology. Now, we are bringing it to India as part of our futuREady India roadmap. Our approach is to bring to the Indian customers the best of Renault’s global technologies, while developing cars, powertrains and features specifically for Indian needs through our engineering and design centres in Chennai, our biggest outside Europe. The Duster Strong Hybrid E-Tech 160 is a clear example of this approach."

Francisco Hidalgo, Vice-President of Sales and Marketing, Renault Group India, said, "In the Duster segment, nearly half of all diesel vehicles are sold in the INR 1.7–2 million price band, and that rises to more than 90 percent for diesel automatics. That is exactly where the Duster Strong Hybrid E-Tech 160 comes in. Starting at INR 1.69 million, right at the heart of this market, we believe it is the smarter choice for customers considering diesel, combining significantly lower fuel consumption with a quieter, smoother and more sophisticated driving experience, without requiring customers to change how or where they drive."

Comments (0)

ADD COMMENT

Link Copied!