Mahindra Is Eyeing An Uptake Of Its EVs In The Bengal Market

Mahindra Is Eyeing An Uptake Of Its EVs In The Bengal Market

Mahindra & Mahindra has launched the SUVs BE6 and XEV 9e electric SUVs in West Bengal. The company introduced them at a function in Kolkata. Present at the function was Rahul Kamani, Managing Director, NR Autos (the Kolkata dealer), and Joysubha Mukherjee, the Mahindra Regional Business Manager.  
Commenting on how the market penetration for Mahindra is changing in Bengal, especially in the electric vehicle era, Kamani noted, “Mahindra still has a dominance in the internal combustion engine segment. However, the EV race has seen changes in the market race. Earlier, Mahindra had a 15 percent market share in the state but we expect that to grow up to 22 percent in the next fiscal with the introduction of the new models.” 
Besides the metropolitan area, Kamani has a dealership network that spans several districts including South and North 24 Parganas. It is also coming up with a new showroom in Arambagh. 
Alluding to the supply chain model that will be used for deeper penetration of EVs in the state, Mukherjee noted, “We will use our own dealership network other parts of Bengal as we have a robust on ground presence. This launch is mainly slated for Kolkata and nearby localities.” 
The launch event witnessed an overwhelming response from car enthusiasts, industry experts and potential buyers eager to experience the future of electric vehicles. With Mahindra’s commitment to redefining mobility, the BE6 and XEV 9e showcased a range of industry-first features including ADAS Level 2++ technology with five radars and a vision camera, high-performance computing powered by Qualcomm Snapdragon 8295 and secure 360-degree live footage recording. 
Alluding to the demand for EVs in Bengal, Kamani noted, “EV segment has picked up pace in the last one year because of more charging stations. The state government has formulated a plan to boost up the charging infrastructure in the state this year. Hence, the market remains very bullish and the business is going to grow in double digit.”
He added, “Earlier, we used to sell around 150 electric vehicles that were made in the old platform. Today, we are going increase the sales as there has been good market response. We expect around 300 bookings and we believe that these two models will have a good urban and rural penetration.” 
NR Autos – a division of the 100-year-old Narbheram Group of Companies – has started accepting bookings for the two ‘born’ EVs at its showrooms in Chowringhee and Salt Lake, effective 14 February 2025. Those who book either of two electric vehicles, will have the opportunity to choose from a variety of attractive colour options without any price difference. The ex-showroom price of the BE6 starts at INR 1,940,000 and INR 2,240,000 for the XEV 9e, depending on the battery pack configurations.
Speaking on this occasion, Kamani said, “At NR Autos, we are proud to be part of Mahindra’s vision of ‘Unlimit India,’ which pushes the boundaries of innovation and performance. This grand launch event celebrates technology, sustainability and superior engineering, reaffirming Mahindra’s leadership in the electric mobility sector. With a structured production ramp-up ensuring optimised delivery timelines, Kolkata’s automobile enthusiasts can now look forward to owning a vehicle that not only sets new benchmarks in performance and safety but also represents the future of sustainable transportation.”

Key Specs

BE6

XEV 9e

Range

557 - 683 km

542 - 656 km

Battery Capacity

59 - 79 kWh

59 - 79 kWh

Charging Time AC

6 / 8.7 h (11 .2kW / 7.2 kW Charger

6 / 8.7 h (11 .2kW / 7.2 kW Charger)

Power

228 - 282 bhp

228 - 282 bhp

Charging Time DC

20Min with 140 kW DC

20Min with 140 kW DC

Boot Space

455 Litres

663 Litres

Maruti Suzuki India Launches Victoris Aurum Edition To Mark Sales Milestone

Maruti Suzuki Victoris Aurum

Maruti Suzuki India, the country’s largest carmaker, has introduced the Victoris Aurum Edition Strong Hybrid to mark the first anniversary of the Victoris SUV, featuring an accessory kit priced at INR 22,990.

The launch follows the model reaching sales of 100,000 and 150,000 units within its initial year of production. The Aurum Edition incorporates copper-coloured inserts on the front, side and rear skid plates, along with revised wheel arch trim.

On the outside, it gets chrome garnishes across the front grille, fenders, bumpers, body side mouldings and door visors. Interior additions comprise all-weather 3D cabin mats, a 3D boot mat and a trunk sill guard.

Furthermore, the company has partnered with actor Shahid Kapoor to lead the promotional campaign for the variant.

Partho Banerjee, Senior Executive Officer – Marketing and Sales, Maruti Suzuki India, said, "Conceptualised as a ‘Got it All’ SUV for today’s dynamic young go-getters who ‘want it all’, the Victoris has truly won the hearts of buyers. As we celebrate its first anniversary, it’s worth noting that the Victoris has become the fastest-selling PV to clock both the 150,000- and 100,000-unit sales milestones, going on to achieve the highest sales for any car in India during its 1st year of launch. Recognising these extraordinary achievements, we are introducing the Victoris Aurum Edition Strong Hybrid, with tasteful enhancements that are sure to grab eyeballs and make this festive season feel all the more special for our valuable customers. Our association with Shahid Kapoor, for the new Aurum Edition is also sure to complement the Victoris’ contemporary appeal."

Hyundai Bayon To Feature 69% High-Strength Steel Grade For Enhanced Safety

Hyundai Bayon

Hyundai Motor India, one of the leading passenger vehicle manufacturers, has detailed the safety specifications and platform architecture for its upcoming Bayon SUV model ahead of its official launch in India on 26 October 2026.

Built on the Global K Enhanced Platform, the Bayon utilises a body structure comprising of 69 percent high-strength steel grades, integrating hot-stamped components across the front apron, dashboard, rear floor and side reinforcements.

The vehicle incorporates Hyundai SmartSense Level 2 Pro ADAS, providing 23 driver assistance features supported by three radar units and 12 parking sensors. Over 35 safety features are fitted as standard across all variants, including six airbags, electronic stability control, hill-start assist control, a tyre pressure monitoring system (TPMS) and ISOFIX child seat anchors.

The Bayon will be powered by a 1.5-litre MPi four-cylinder petrol engine producing 84.4 kW (115 PS) and 143.8 Nm of torque, paired with a six-speed manual or an Intelligent Variable Transmission. Exterior options will span 10 colour configurations across monotone, dual-tone, and matte finishes.

Tarun Garg, Managing Director and Chief Executive Officer of Hyundai Motor India, said, "At Hyundai, we believe that true innovation is meaningful only when it enhances the everyday experiences of our customers. With the Hyundai BAYON, we have combined a robust body structure, advanced safety technologies, and intelligent driver assistance systems to deliver a comprehensive safety experience. From its reinforced chassis and high-strength steel construction to Hyundai SmartSense Level 2 Pro ADAS, the BAYON is engineered to inspire confidence not only in challenging situations, but throughout every journey. This reflects our commitment to delivering intelligent mobility solutions that are safe, connected, and progressive for modern India."

Mitsubishi Motors Launches All-New Pajero In Thailand Ahead Of Global Rollout

Mitsubishi Pajero

Japanese automotive major Mitsubishi Motors has commenced sales of the Pajero cross-country SUV in Thailand, serving as the initial market for the model’s international release.

The Pajero’s production takes place at the Laem Chabang facility operated by Mitsubishi Motors in Chonburi Province, which functions as a manufacturing hub for export operations.

Shipments to Australia and Japan are scheduled ahead of market releases in mid-December, followed by sequential introductions across approximately 100 countries and regions in the Middle East and Latin America starting in fiscal 2027.

The Pajero integrates four-wheel-drive capability with passenger car handling characteristics and positioning as a flagship offering.

Keisuke Kishiura, President and Chief Operating Officer, Mitsubishi Motors, said, "We are delighted to begin sales of the all-new Pajero in Thailand as the first market for its global rollout. Thailand is not only an important market for Mitsubishi Motors, but also a key hub for our production and exports. The all-new Pajero is a flagship model that embodies Mitsubishi Motors and is positioned among the top-tier cross-country SUVs in the Thai market. We will continue to deliver appealing products from Thailand to customers around the world and provide value that exceeds expectations."

Param Automotive Inaugurates Upgraded Mahindra Showroom In Ahmedabad

Mahindra Showroom

Param Automotive Group has inaugurated an upgraded dealership facility in Ahmedabad to mark its silver jubilee year.

Located at the site established in 2002, the facility spans 40,000 square feet and features display space for 18 vehicles.

The showroom includes customer lounges, delivery zones, accessory bays, test-drive areas and hospitality spaces to support vehicle sales and customer service operations.