Ahoy Bikes launched an electroluminescent-technology-based bike, which enhances the safety of riders and aspirational value.
The new technology uses an electroluminescent paint-like coating system, which emits light when an electric current is passed through it, increasing the bike’s visibility through many types of atmospheric conditions such as dark fog, snow, and smoke. “In India, one of the major concerns of cyclists is safety, especially when the visibility is low. Second, most people do not find any aspirational value with their bicycles, unlike motorcycles and cars. There are very few people who own a bicycle with pride. The new bicycle will also appeal to young kids and encourage them to take physical activities,” said Abhishek Mitra, Director, Ahoy Bikes.
The company had started working on electroluminescent technology during the lockdown. It had joined hands with the US-based company Lumilor. The main task for the company was to make the electroluminescent-technology affordable for Indian consumers. “We have been working on the technology to get the cost down and bring it in the affordability range. This is the first electroluminescent bicycle, the production model that has been launched on a mass scale project,” Mitra said. A wide range of Luminous bikes will be available at an affordable price range. The prices begin at INR 20,000 onwards.
The company also manufactures all-terrain bikes, mountain bikes, hybrid bikes, kids bikes and balance bikes.
Like other bicycle companies, Ahoy is also experiencing a surge in demand post COVID. According to him, the demand for bicycles has surged between 300 percent to 350 percent post-COVID due to growing health consciousness and adaptation of social distancing and gyms closure.
According to the All-India Cycles Manufacturers Association, the bicycle industry was growing at 5-7 percent every year, but it is now expected to grow at 15-20 percent because of the coronavirus pandemic, led by a surge in first-time users.
As per the industry data, India is the second-largest manufacturer and the third consumer of bicycles globally. India manufacturers 22 million bicycles every year, with an annual turnover of INR 7,000 crore. According to industry numbers, 22 million cycles were sold in 2018-19, and 18 million were sold in 2019-20.
Talking about growing trends from bicyclists, Mitra pointed out that Indian consumers are looking for the product’s right value. “Customers want quality products. They are ready to spend a little bit more where they can find value in the products. We are giving the best of the class quality bikes with the best of class components. We are trying to offer different products in the industry so that customers can feel good about the product,” he said.
Ahoy Bikes would also make customisation options available with this new technology for cyclists willing to customise their existing bicycles.
Indian consumers are also largely influenced by international brands in terms of weight, features and performance. According to him, different bicyclist enthusiasts have other choices, and the company targets the mid-premium segment and consumers who want to upgrade their basic bicycles.
The company also sees itself entering the safety gear segment, but not soon. “Yes, we have plans to get into bicycle safety gear business, but let’s see when we can utilise them,” he added.
Ahoy has around 200 dealers in its network across the country, mainly concentrating in the North and West regions. Ahoy aims to heighten the number of dealers to 350 in FY21-22 with an increasing focus on the south region.
As for its product strategy, Ahoy also intends to attract dealers through its distinctive products instead of ramping up dealer numbers. “We do not want to push our products to the dealers. We are trying to create products that differentiate ourselves in the market and create a pull factor. And the new electroluminescent-technology-based bikes is an example of it,” he said.
Tractions on the e-commerce portal have surged, especially after COVID surge. However, Mitra thinks buying a bicycle online is yet not a convenient mode for consumers. “Buying a bicycle online is easy. But getting it assembled and serviced is a challenge. You get the bicycle’s delivery in a semi-assembled state and, to assemble it, you need to find a professional mechanic for whom you will have to pay. Even the dealer from which you can get the bicycle assembled will not be pleased about your online purchase. Let me say that too. Maybe he will charge you more. So deliberately, we are not getting into e-commerce, but we are trying to get into omnichannel sales. Consumers can visit our website and get to know about the products and buy them from the website or from the nearest dealer. If a consumer buys from the website, we deliver the product through our dealer only in a fully assembled state. That’s how we promote our dealers as well,” explained the Ahoy Director.
Ahoy entered the bicycle manufacturing business in 2018. However, the company has been in the industry for over three decades supplying components from plastic moulded and PVC components to OEMs. The component manufacturing business it shelved in 2016-17 and started a bicycle making factory in Delhi NCR 2018, and the Ahoy brand was launched. The knowledge of the bicycle component business has helped Ahoy to expand its current business rapidly.
“The biggest advantage was for us was a network of OEMs, suppliers and vendors across the country we have built over the years. We had supplied the components to OEMs and dealers, procured raw materials vendors over three decades, and created our credibility. Those three decades in the bicycle component business helped us to understand the industry deeply. Being a component maker, we visited various factories from OEMs, suppliers, and vendors. They shared their knowledge and experience about the business, which would have been impossible if we had been only into bicycle manufacturing. We also understood the pain points of the suppliers, vendors and consumers, and that’s where our products find values,” he said.
Ahoy has no plans to export bicycles in the near future. Electric motor-driven bicycles are gaining popularity in India. He also sees the future as e-mobility but added the company does not have any plans to manufacture e-bicycles. “As of now, we are focusing our energies on building, you know, this particular kind of products which are different for different from what other people are offering,” he said.
The company has a production capacity of producing 20,000 units per month. The current challenge for Ahoy is the supply of components to make bicycles. “Demand for bicycle has gone up exponentially, but the supply chain has gone up haywire. Supply-demand has widened,” he added. (MT)
Ather Energy Targets To Double Experience Centres To 700 Touchpoints
- By MT Bureau
- June 18, 2025
Bengaluru-based electric two-wheeler manufacturer Ather Energy has announced its ambitious plans to double its retail network to 700 experience centres by FY2026.
For context, Ather Energy currently operates 351 experience centres in India and 24 centres in Nepal and Sri Lanka. Furthermore, 46 percent of the retail touchpoints are in South India alone. The expansion is part of the EV maker’s strategy to provide first-hand experience of the product, quality and peace of mind to customers.
The company with the recent launch of Rizta e-scooter targeted for families, is now looking to scale up its presence across the country, including tripling its store count in north markets. The Rizta, Ather’s first family scooter had recently crossed 100,000 units retail sales milestone within a year of its launch. The e-scooter has become popular in key states including Gujarat, Rajasthan, Maharashtra, Delhi, Madhya Pradesh, Odisha and Chhattisgarh. Rizta alone now contributes to nearly 60 percent of Ather’s total sales, unlocking new cities and bringing in a wider base of family buyers, setting the stage for a much stronger retail presence in the coming months.
Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, “Rizta’s phenomenal success has opened up new markets and brought a much larger set of family buyers into the Ather ecosystem. We’re seeing demand coming in from cities where our footprint was previously limited, and that gives us the confidence to scale faster. Expanding to 700 Experience Centres is about staying ahead of this demand curve and ensuring that wherever our customers are, they have easy access to the full Ather experience.”
At present, the company operates over 3,578 fast-charging points across India through the Ather Grid. The EV maker is also expanding its service footprint along with the expansion of its retail network across India, including Gold Service Centres in key cities.
Ather Energy currently has two manufacturing plants in Hosur, Tamil Nadu, one each for vehicle assembly and battery manufacturing and an upcoming third manufacturing facility in Bidkin, AURIC, Chhatrapati Sambhaji Nagar, Maharashtra, which will scale up its manufacturing capacity to 1.42 million electric two-wheeler per annum.
Triumph Speed T4 Gets New Baja Orange Colour Scheme
- By MT Bureau
- June 18, 2025
Triumph Motorcycles India has launched a brand-new colour ‘Baja Orange’ for its best-selling Speed T4 motorcycle, which it said is inspired by the glow of desert dawns and the vibrancy of golden hour rides.
The Baja Orange Speed T4 400cc will be available at INR 205,000 (ex-showroom) and will continue to be powered by 400cc engine producing 31 PS @ 7,000 rpm and 36 Nm @ 5,000 rpm. Mechanically, it remains unchanged and continues to have a low-end torque in the range of 3,500 – 5,500 rpm. It features a slipper clutch for easy downshift, dual-channel ABS and 43 mm telescopic forks.
The Speed T4 sports a 3D badge, new frame colour and tyre stripe pattern.
The British motorcycle brand is experiencing significant momentum, posting an impressive 30 percent YoY growth from FY2024 to FY2025 for the Speed T4.
TVS Launches 2025 Apache RTR 200 4V With Racing-Inspired Upgrades
- By MT Bureau
- June 09, 2025
TVS Motor Company has launched the 2025 Apache RTR 200 4V, marking two decades of the brand’s racing legacy and celebrating a 6 million-strong global community of riders.
The new Apache RTR 200 4V features key mechanical and aesthetic upgrades, including OBD2B compliance, a 37mm Upside Down (USD) front suspension for improved control and a hydroformed handlebar that enhances handling stability. The motorcycle also sports refreshed graphics and bold red alloy wheels, offered in three colour options – Glossy Black, Matte Black, and Granite Grey.
Under the hood, the bike continues to deliver 20.8 PS at 9,000 rpm and 17.25 Nm of torque at 7,250 rpm. It’s equipped with dual-channel ABS, three ride modes (Urban, Sport, and Rain), a slipper clutch, adjustable brake and clutch levers, TVS SmartXonnect with Bluetooth and voice assist and a fully digital display with LED headlamps and DRLs.
First launched in 2016, the Apache RTR 200 4V has consistently introduced segment-first innovations, setting benchmarks in performance and safety.
Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “The upgraded 2025 TVS Apache RTR 200 4V continues this legacy – pushing the limits of design and engineering to offer next-generation riders a thrilling, track-bred experience on every ride.”
The 2025 TVS Apache RTR 200 4V is now available at dealerships across India, with prices starting at INR 153,990 (ex-showroom, Delhi).
Suzuki 2025 GSX-8R Motorcycle Is Now OBD-2B Compliant
- By MT Bureau
- June 09, 2025
Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, has introduced the OBD-2B compliant 2025 Suzuki GSX-8R motorcycle at INR 925,000 (ex-showroom Delhi).
The motorcycle continues to be powered by a 776cc parallel twin DOHC 4-valve-per-cylinder engine paired with a 270-degree crankshaft. It gets Suzuki’s patented Cross Balancer, which reduces vibration during the ride.
It also gets Suzuki Intelligent Ride System, Suzuki Drive Mode Selector (SDMS), the Suzuki Traction Control System (STCS), Ride-by-wire Electronic Throttle System, Bi-directional Quick Shift System, Suzuki Easy Start System and Low RPM Assist. The Suzuki GSX-8R is equipped with a six-speed transmission and Suzuki Clutch Assist System (SCAS).
Deepak Mutreja, Vice President – Sales & Marketing, Suzuki Motorcycle India, said, “The OBD-2B update on the GSX-8R enhances its performance with improved emission monitoring, keeping it aligned with the latest regulatory requirements. This ensures that customers continue to enjoy a refined and responsive riding experience that also meets evolving environmental standards.”
It comes equipped with Hitachi Astemo (SHOWA) SFF-BP inverted front forks, paired with a Hitachi Astemo (SHOWA) link-type mono-shock rear suspension with preload adjuster. For braking, the motorcycle gets dual four-piston radial-mount front brake callipers with 310 mm outer diameter dual discs. It rides on lightweight cast aluminium wheels with Dunlop RoadSport 2 radial tyres.
Comments (0)
ADD COMMENT