With the electric two-wheeler industry  gaining great momentum, albeit with the help of government incentives, new dealers are emerging in almost every nook and corner of cities. As representatives of electric two-wheeler manufacturers, many of whom are start-ups, the scene is getting more and more active with every passing hour. Some dealers are experienced businesses and some are entirely new. Rajni Jose of Motoring Trends spoke to Jay Sumit Patwa, Chief Visionary Director, Patwa Group of Nashik and Bhushan Shah, CEO, Miracle 5 of Pune, about their experiences. 

How different is it to sell electric two-wheelers over your other business concerning mobiles, FMCG goods,  plastics and furniture?

Patwa: It feels exciting to have diversified into automobiles. Especially in the EV category with a brand like Ather, which has its aura and goodwill.  The reason for diversification is that  EV is the future. There is also a social cause attached to it, which will create an  indirect impact.

From a revenue perspective, how do you fare with electric two-wheelers with far less moving parts than a conventional two-wheeler does?

Patwa: Yes, there are  fewer components as compared to IC engine vehicles. The profit margins however are good and helps in building up a sustainable business model that results in  dealership revenue.

Shah: We do not look at servicing vehicles from a revenue generation perspective. It is only an add-on business with EVs. We consider it more like a customer interface and customer relationship management. Even spare parts replacement is not a viable revenue generation point for EVs considering the lack of replacement needs. Selling an EV is the only source of revenue.

How will FAME II drive the business?

Patwa: We are banking on the  FAME policy to have a big impact on the pricing of electric vehicles that we sell. It is a good initiative by the Central Government as well as state governments for the proliferation of electric vehicles. the EV industry.

Shah:  We are still in the process of obtaining the approval. Our vehicles are in the testing phase. We should be all set in two months. Our FAME II products will be 80 percent localised. Only some  20 percent of the parts will be imported. These would be majorly electrical and electronic in nature. With higher subsidies we are expecting higher sales volumes. 

How do you look at the current charging infrastructure?

Patwa: Ather Energy has a dedicated business vertical called Ather Grid, which is solely in charge of making and installing charging stations in cities where it has opened its Experience Centres. Currently, in Nashik, we have more than five charging stations. 

Shah: We have a few around Pune, but charging infrastructure is not an issue when it comes to our vehicles. A user’s daily commute can be fulfilled in a single charge. In the future however, we are expecting charging stations and charging infrastructure to mushroom like STD and PCO booths.

Does the dealership provide financing and insurance options?

Patwa: Yes, we provide finance and insurance. We also provide leasing options to our customers. We have tied up with renowned brands like Aditya Birla and Bajaj,  HDFC, IDFC and Hero Fincorp for finance, and with Autovert for leasing. 

Shah: Yes, we provide finance options. We have tie-ups with Bajaj Finance, LoanTap and Manappuram Finance. We also have tie-ups with cooperative banks. However, due to the need for a guarantor in such banks, most customers prefer the former options.

How is the market response for electric two-wheelers? 

Patwa: In Nashik, we are seeing good demand. We are experiencing  daily walk-ins of over 100 people that are interested in buying an Ather electric scooter.

Shah: More and more people are starting to accept electric two-wheelers. Especially with the pandemic, the need for personal mobility has surged and two-wheelers are found to be the best way to address that. In cities like Pune where public transport is not very efficient, we are getting buyers that range from  housewives to children. We are getting buyers that are delivery boys. They are keen to use our vehicles as they are efficient and cost effective. With the entry of big household automobile brands in the electric two-wheeler space, more and more people are getting the assurance that they can make the shift.  

What has Covid-19 affected sales?

Shah: Sales were largely down throughout last year. Our business was closed for more than half the year. Things picked up during December-February. They witnessed a drop in March 2021 once again as the second wave hit. With the fuel price hike, things have once again started to pick up. 

How many outlets do you have? Any plans for expansion? 

Patwa: We currently have one showroom and are focused on stabilising it. We are assessing the demand.  Depending on the same we will be chalking out our plans for expansion. In 2022, we could look at opening Ather sales points and service centres. 

Shah: We have various touch points across India for test drives, product viewing and booking services. We currently have dealerships in Mumbai, Indore and Pune, and are looking at expanding to other cities in the next six months.  (MT)

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Bengaluru-based electric vehicle maker Ultraviolette Automotive has accelerated its nationwide presence by opening six Experience Centres across Mumbai and Pune within 48 hours. The locations include Andheri, Vashi and Thane in Mumbai, and Shivajinagar, Baner and Kharadi in Pune. This expansion strengthens the brand's foothold across 30 cities nationally.

The new UV Space Stations, in partnership with Hallmark Mobility (Mumbai) and KHV Mobility (Pune), offer customers the opportunity to explore Ultraviolette's motorcycles: the X-47 Crossover, F77 SuperStreet and F77 MACH 2. The centres provide test rides, sales, service, spares and a range of motorcycle accessories, catering to the end-to-end customer lifecycle.

Narayan Subramaniam, CEO and Co-founder, Ultraviolette Automotive, said, “At Ultraviolette, our mission has always been to engineer products that push boundaries of performance and technology while delivering an after-sales and ownership experience built on trust and dependability. With our expanding network of retail and service hubs across Maharashtra and other key markets, we are unifying sales and service to offer riders a seamless journey from the first moment they walk into a reliable after-sales experience. As we continue to grow, we are also building a connected ecosystem that brings technology, sustainability, and convenience together. Every Ultraviolette Space Station is designed to represent the future of mobility, where innovation becomes accessible, and every rider resonates with the future driven ethos of Ultraviolette.”

Kaushik Kothari, Partner at KHV Mobility, said, “In line with our vision of driving growth through strategic opportunities, we are proud to be associated with Ultraviolette. We firmly believe that EVs represent the future of two-wheeler mobility, and Ultraviolette’s sharp focus on engineering, design, and customer-centricity resonates deeply with our values. Together, we are confident of contributing to a shared journey of innovation and mutual success.”

Earlier this year, the company launched two other offerings: the Tesseract electric scooter, featuring an integrated radar and dashcam and the Shockwave electric motorcycle.

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TVS Motor Company (TVSM) and BMW Motorrad have announced the production of 200,000 units under their partnership. This milestone highlights the success of the collaboration, which began in 2013 and focuses on the sub-500cc two-wheeler segment.

The partners also announced the start of manufacturing for the new BMW F 450 GS, which was recently showcased at EICMA 2025 from the Hosur plant.

KN Radhakrishnan, Director and CEO, TVS Motor Company, said, “In our over a decade-long partnership with BMW Motorrad, our engineering synergy and shared values of innovation and quality have formed the foundation of every achievement. Together, we have designed and brought several path-breaking products that resonate with customers across leading markets in Europe, the Americas, and Asia. This collaboration’s engineering prowess has set new benchmarks, and our co-developed products are now embraced by riders in over 100 markets globally. Today, as we celebrate the 200,000 unit milestone, we also mark the dawn of a new era with the roll out of BMW F 450 GS that was recently showcased at EICMA 2025. The newly introduced BMW F 450 GS, highlights TVS Motor’s state-of-the-art manufacturing excellence in producing high-end motorcycles.”

Markus Flasch, CEO, BMW Motorrad, said, "This 200,000 unit milestone is a demonstration of the success and strength of our collaboration with TVS Motor Company. What began just over a decade ago as a bold alliance has flourished into an extraordinary success story, with our sub-500cc models setting new standards and delighting riders across the globe. The BMW G 310 R, G 310 GS and G 310 RR enjoy unrivalled popularity worldwide and have become a key pillar of BMW Motorrad’s global growth. The rollout of the new BMW F 450 GS marks the next exciting chapter in our journey together. We look forward to building on this strong foundation to deliver even more innovative, accessible, and truly world-class motorcycles for riders everywhere.”

TVS Motor Company and BMW Motorrad are driving forward investments in new platforms and future-ready technologies. The collaborative R&D efforts are aimed at meeting evolving customer needs across urban and premium mobility.

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Royal Enfield has announced the launch of the Himalayan Mana Black Edition in India at Motoverse 2025. This follows its global unveiling at EICMA 2025. The new version, priced at INR 337,000 (ex-showroom) is inspired by the Mana Pass, a high-altitude route located at 18,478 feet (5,632 meters) above sea level.

The design and ergonomics of the Mana Black Edition are created to maximise off-road riding. The edition features matte details and a Stealth Black finish, suggesting purpose and adventure. It is intended for riders who view every route as a calling.

The Mana Black edition is intended for the spirited rider prepared for adventure and comes with factory-fitted equipment. The machine embodies Royal Enfield's Philosophy, enabling those who aspire to travel farther and conquer.

A distinguishing feature of the Mana Black Edition is its factory-accessorised setup, complete with curated adventure equipment. Components include – black rally hand guards, black rally seat for grip and long-distance comfort, rally mudguard for rough routes and tubeless spoked wheels for durability.

The motorcycle is powered by the Sherpa 450 engine, maintaining the performance and agility of the new Himalayan platform.

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Bengaluru-based electric vehicle and technology company Ultraviolette Automotive has officially launched its F77 Mach 2 Recon and F77 SuperStreet Recon electric performance motorcycles in the United Kingdom. The expansion is in partnership with MotoMondo, the company's exclusive distribution partner in the region.

The launch was announced at the Motorcycle Live Show in London. Ultraviolette showcased its full product portfolio, including the F77s, F77 SuperStreet, X-47, Tesseract, Shockwave and the F99.

Narayan Subramaniam, CEO & Co-founder of Ultraviolette, said, “Earlier this year, we achieved a key milestone with the launch of the F77s across Europe, followed by the showcase of our future product lineup at EICMA. Today, I am pleased to announce that the F77 is officially launched in the United Kingdom, a nation renowned for its deep motorcycling heritage. It is a proud moment for us as we bring advanced performance and innovation to riders across the UK. With progression on the UK-India Free Trade Agreement, we believe it will further enhance the ease of bringing advanced mobility technology to the region and strengthen cross-border collaboration. We have unveiled our future product line-up: the world’s first motorcycle with radar as standard- the X-47 Crossover, along with our scooter platform-the Tesseract, and our light motorcycle platform- the Shockwave. Our product portfolio offers a clear glimpse into the future of mobility, where intelligence, purposeful design, and instinctive safety come together. With the support of our strategic partner MotoMondo, Ultraviolette is committed to setting new benchmarks across the United Kingdom and beyond.”

The F77 series draws inspiration from aeronautics. The motorcycles deliver 30 kW of peak power and 100 Nm of torque, resulting in a top speed of 155 kph. The bike is powered by a 10.3 kWh battery pack, offering a range of up to 323 kms (IDC).

It features the company’s proprietary artificial intelligence system, Violette A.I., switchable Dual-Channel ABS (developed by Bosch), 10 levels of Regenerative Braking, 4 levels of Traction Control and Dynamic Stability Control.

At the show, Ultraviolette unveiled the X-47 Crossover, a motorcycle that blends two segments and is engineered for versatility across terrains. The X-47 is the first in its class to feature integrated radar technology as standard across all variants, which adapts to lean angles up to 20 degrees. This system, powered by UV HyperSense, introduces the Advanced Rider Assistance System (ARAS) to the segment.

Jan Ykema, Managing Director of MotoMondo, commented “We are proud to bring Ultraviolette to the UK, marking a historic first step in bringing their revolutionary electric motorcycles to riders across the United Kingdom. The F77 series embodies cutting-edge technology, aerodynamic precision and performance-driven engineering, perfectly aligning with the dynamic motorcycling culture in the UK. It is a genuine and affordable mobility solution in a world where there will be more and more restrictions for ICE vehicles of which the cost of ownership will continue to rise. We are excited to partner with Ultraviolette and look forward to seeing the enthusiasm of riders as they experience the future of motorcycling first-hand.”

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