TVS Motor Company Rolls Out TV Commercial For Ntorq 150 Scooter
- By MT Bureau
- January 07, 2026
Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has released a television commercial for the TVS Ntorq 150 scooter.
The campaign focuses on the vehicle's performance and racing heritage, targeting younger demographics. The Ntorq 150 is the first 150cc scooter in India to feature race and street riding modes, alongside traction control and ABS.
The scooter has a claimed acceleration of zero to 60 kmph in 6.3 seconds. Technical specifications include Bluetooth connectivity and digital instrumentation. The design incorporates racing-derived engineering and aerodynamics, building on the brand's history in track competition. This model follows the introduction of the Ntorq 125 in 2018 and subsequent collaborations, such as with Marvel.
Aniruddha Haldar, Senior Vice-President – Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company, said, “TVS Ntorq has grown into an iconic brand for the youth, built on performance, attitude and a deep emotional connect with a new generation of riders. Our scooters have dominated racetracks for years, a racing legacy that gave birth to the TVS Ntorq 125. With the all-new TVS Ntorq 150, this pedigree is taken several notches higher. The new TVC captures this ‘Hyper’ philosophy, where cutting-edge engineering, racing DNA and an always-on competitive spirit come together to make every ride feel like a personal race.”
Ashwin Parthiban, Creative Consultant, Dentsu Creative, said, “Our idea was to visually translate the emotion of riding the TVS Ntorq 150, the rush, the aggression and the sense of control, into a cinematic experience. The film blurs the line between the racetrack and the street, making every ride feel hyper, energetic and exhilarating. It’s not just about showcasing features; it’s about making the viewer feel the ride.”
Suzuki Motorcycle Expands India Presence With First Sikkim Dealership
- By MT Bureau
- February 28, 2026
Japanese two-wheeler maker Suzuki Motorcycle India (SMIPL) has inaugurated Himalayan Suzuki in Gangtok, marking the company’s first retail entry into the state of Sikkim. With this opening, the subsidiary of Suzuki Motor Corporation now maintains a presence across every state in India.
The facility, located at Lower Sichey, operates as a ‘3S’ outlet, providing sales, service and spare parts. The expansion into the North-East is intended to address demand for vehicles capable of operating in terrain characterised by inclines and varied road conditions.
Himalayan Suzuki retails the company’s full domestic portfolio. The service wing is equipped with tools for maintenance and is staffed by professionals trained to manage the manufacturer's technical requirements.
The company’s product portfolio includes Access, Avenis, Burgman Street, and the electric e-ACCESS scooters. The GIXXER, GIXXER SF, GIXXER 250, GIXXER SF 250 and the V-STROM SX in the motorcycle segment.
Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, “Sikkim is an important market for us in the North-East. The state’s unique terrain calls for two-wheelers that offer consistent performance and reliability across inclines and varied road conditions. Suzuki’s portfolio has been well accepted in such environments. With the inauguration of Himalayan Suzuki in Gangtok, customers will now have easier access to our complete range of scooters & motorcycles and after-sales support. We sincerely thank our dealer partner, Himalayan Suzuki, for their collaboration in making this possible. With this addition, SMIPL is now present across all states of India.”
TVS Apache Launches First Brand Anthem To Mark 20-Year Anniversary
- By MT Bureau
- February 27, 2026
TVS Motor Company has released an official brand anthem, ‘The Apache DNA’, to commemorate 20 years of the TVS Apache motorcycle series. The track was composed by rapper and songwriter Brodha V and has been launched in six languages: English, Hindi, Marathi, Tamil, Telugu and Kannada.
The anthem is intended to engage a global customer base that now includes over 6.5 million riders across 60 countries. By integrating the brand with music and youth culture, TVS Motor Company aims to strengthen its connection with the motorcycling community beyond technical specifications.
The TVS Apache series is built on the company's racing programme, focusing on speed, precision and control. The anthem incorporates the engine's exhaust note as a rhythmic element, bridging the gap between mechanical performance and music.
The Apache brand, with over two decades in the motorcycle market, is being sold in more than 60 countries and has over 6.5 million customers.
Vimal Sumbly, Business Head, Premium Segment, TVS Motor Company, said, “For 20 years, TVS Apache has been the living expression of our racing DNA, an attitude and legacy that has empowered 6.5 million riders globally. ‘The Apache DNA’ anthem is our tribute to every rider who embodies the philosophy of TVS Apache. As we continue to democratise racing-bred technology, we are also expanding TVS Apache's presence into music and youth culture, creating deeper connections with the communities that live and breathe the brand every single day."
KTM AG Secures EUR 550 Million Loan For Debt Refinancing
- By MT Bureau
- February 27, 2026
Bajaj Mobility AG, the holding company of KTM AG and part of the Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto, has announced that KTM has entered into a loan agreement with an international banking consortium to refinance its debt. The total volume of the facility is EUR 550 million.
The agreement completes the refinancing measures for KTM following its restructuring. The new funds will be used to settle an existing EUR 450 million loan provided by Bajaj Auto International Holdings B.V. in May 2025.
The financing is unsecured and carries a term of five years. Interest rates for the facility have been set in the low to mid-single-digit percentage range.
Under the conditions of the agreement, KTM is subject to restrictions on dividend distributions for the duration of the five-year term. These covenants are described by the company as market-standard for such credit facilities.
The previous debt was incurred as part of a restructuring plan quota. By transitioning from a subsidiary-provided loan to a consortium-backed facility, the company has finalised its capital structure adjustments initiated last year.
Raptee.HV Commences Deliveries Of T30 Electric Motorcycle In Chennai
- By MT Bureau
- February 27, 2026
Chennai-based electric vehicle start-up Raptee.HV has started large-scale customer deliveries of its T30 electric motorcycle. The company utilises high-voltage technology (HV-Tec), a platform typically found in electric cars, for its two-wheeler products.
The T30 is priced at INR 239,000 (ex-showroom) and comes with an 8-year battery warranty and a 3-year vehicle warranty.
The e-motorcycle is engineered for torque and charging speed. It is compatible with the public charging network used by electric cars in India, allowing riders to utilise existing CCS2 charging infrastructure.
Key features of the T30 and ownership programme include:
- Charging: Support for home-charging and public fast-charging stations.
- Service: A dedicated single point of contact (SPOC) for each customer and roadside assistance.
- Validation: Recognition from the Asia Book of Records for the distance covered by a production electric motorcycle.
- Pricing: Positioned at parity with internal combustion engine (ICE) motorcycles in the same performance segment.
Chennai serves as the initial market for Raptee.HV. The company has announced plans to expand into Bengaluru in April 2026 with a showroom and service centre. By the end of 2026, the firm intends to establish operations in all South Indian state capitals and begin entry into Western India.
Dinesh Arjun, CEO & Co-Founder, Raptee.HV, said, “With the commencement of large-scale customer deliveries, we’re excited to be sharing our product to a larger audience, a product that’s been 7 years in the making. This moment is built on the trust of our earliest customers, those who believed in our vision, our technology, and our team before anyone else. We carry deep gratitude for that faith, and our commitment is to honour it not just with a motorcycle, but with a seamless ownership journey from day one. We are not only delivery-ready; we are service-ready. Every T30 customer is supported by a structured service ecosystem, a trusted Roadside Assistance partner, and a dedicated single point of contact for service, ensuring confidence and convenience at every step. For us, this milestone is more than handing over motorcycles. It is about setting a new benchmark in customer experience, where every ride begins with trust and continues with care.”
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