- Mahindra & Mahindra Ltd
- M&M
- Mahindra India Design Studio
- MIDS
- state-of-the-art
- creative facility
- significant
- leap
- automotive
- industrial design
- Kandivali
- Mumbai
- expansiion
- existing design studio
- new
- modern
- equipment
- Kolb clay milling five-axis milling centre
- prototyping
- exterior
- interior
- time-to-market
Mahindra Unveils Future-Ready India Design Studio To Shape Next Generation Automobiles
- By Bhushan Mhapralkar
- April 07, 2025
Mahindra & Mahindra Ltd (M&M Ltd) has inaugurated the Mahindra India Design Studio (MIDS), a state-of-the-art creative facility that marks a significant leap ahead in the company’s automotive and industrial design capabilities.
Located in the group’s automotive manufacturing site at Kandivali in Mumbai, MIDS marks the expansion of the existing design studio at the same location with the addition of new and modern equipment such as the Kolb clay milling machine with two five-axis milling centres on a single ‘bed’ that would enable prototyping of two projects – an exterior or interior of a vehicle, two exterior works or more – at the same time in an effort to contribute to time-to-market.
Marking the doubling of the studio size and reaffirming M&M's commitment to design excellence as a cornerstone of the product development strategy, the MIDS has also acquired a new paint booth to support paint design and development activities regarding new designs.
With ‘Heartcare’ design philosophy driving the group’s push into the SUV space, the MIDS will also work on other automotive areas such as commercial vehicles and tractors.
Marking a significant upgrade of a facility that was originally set up in 2015 as a dedicated studio to support M&M's auto and farm business, the newer and bigger set up is already tapping the growing talent in the respective field in the country.
To be headed by Ajay Saran Sharma, the MIDS will have a 100 strong team to drive design project management, concept design, digital designing, physical modelling, studio engineering, CMF design, design quality/Realisation and HMI/UI/UX. The finer elements would include exterior and interior designing, visualisation, clay modelling, prototyping and more.
Capable of supporting working progress on two or three projects at the same time and not just regarding passenger vehicles but also regarding commercial vehicles and tractors, MIDS will serve as a collaborative bridge between India and Mahindra’s global design outpost – the Mahindra Advanced Design Europe (MADE).
Aiming to inspire innovation by blending digital tools with hands-on craftsmanship, MIDS will play a central role in shaping vehicles and experiences that are distinctly global, yet Indian.
“It is a pleasure to have this new avatar of Mahindra India Design Studio commissioned. With state-of-the- art design spaces and machinery backed by world-class skills that hugely expands its capability and capacity, the footprint of the space stands doubled to take on and deliver the ever-expanding project portfolio across businesses. The end-to-end delivery on projects from the first concept sketch through to production stands further strengthened with the new working structure that along with the classic design verticals includes new functions such as HMI Design, Design Quality & Realisation,” explained Sharma.
Pratap Bose, Chief Design and Creative Officer, Mahindra & Mahindra Ltd, averred, “We are thrilled to inaugurate our future ready Mahindra India Design Studio bringing world class design technologies and tools to create stunning, design outcomes across our Auto and Farm businesses. The new studio will attract the best design talent from India and become a leading automotive design centre in India. The influence of MIDS on our products will be felt for many years to come.”
Bentley Unveils Two Poppy Cars For Remembrance Day Tribute
- By MT Bureau
- November 13, 2026
Bentley Motors has revealed two specially commissioned vehicles, a Bentayga Extended Wheelbase Artenara and a Supersports, to commemorate Remembrance Day in the United Kingdom. Known among colleagues as ‘our Poppy Cars’, the vehicles have become a potent symbol of remembrance throughout the organisation, playing a central role in commemorative activities that included an onsite service in Crewe, participation in Mission Motorsport’s Race of Remembrance at the Anglesey circuit and a return to Crewe where colleagues gathered.
The 2026 Remembrance cars were created by Bentley’s design team alongside the colleague-led BeReady network, drawing inspiration from John McCrae’s iconic poem In Flanders Fields. Rather than a simple reflection on loss, the poem is treated as a message from the fallen to the living, reminding future generations of the sacrifices made in defence of freedom and the responsibility to carry that legacy forward.

The bespoke exterior artwork explores peace amidst destruction, reflection from the fallen and a challenge to the living, using poppies and symbolic imagery to convey both the tragedy of loss and the resilience of hope. Poppies blooming across a battlefield and larks soaring overhead symbolise life enduring through adversity, while the central artwork honours those who made the ultimate sacrifice, remembering them not as distant heroes but as ordinary people who loved and were loved. The design traces a journey from resilience and hope to remembrance and responsibility, concluding with a call for future generations to remember the fallen, uphold the values they defended and carry their legacy forward.

Beyond this project, colleagues from Bentley’s manufacturing team crocheted handmade poppies to raise funds for the Royal British Legion. The initiative holds particular meaning for the BeReady network, one of five Diversity, Equity, Inclusion and Belonging networks providing a supportive space for veterans, acting reservists and their families, and serves as an annual tribute to the 17 colleagues who lost their lives building the Merlin Aero Engine when a bomb fell over Crewe 86 years ago.

Robin Page, Director of Design at Bentley Motors, said, “Design is often judged by what it looks like, but its greatest value lies in how it makes us feel. These cars were created to inspire reflection, serving as a visible reminder that remembrance is not confined to a single day, but is a legacy that must be carried forward and shared by each generation.”
Chris Cole, Bentley’s Product Line Director, said, “The Remembrance vehicles demonstrate how craftsmanship can be used to tell stories that matter. Every detail has been thoughtfully created to honour those who served, creating a lasting symbol of remembrance, respect and appreciation. Unveiled in the same year that Bentley was awarded Gold Employer Recognition Scheme (ERS) status, the highest recognition available to employers supporting the Armed Forces community, the vehicles underscore the company's enduring commitment to veterans, reservists, serving personnel and their families.”

Auto Wholesales Clock Double-Digit Growth Across Segment In October 2026
- By MT Bureau
- November 13, 2026
The Indian automotive industry witnessed one of its strongest wholesale monthly performances in October 2026, with a total of 3.2 million vehicles sold across categories, which marks a 16 percent YoY growth, as compared to 2.76 million units sold last year.
The passenger vehicle segment crossed the 500,000-unit mark, witnessing its strongest performance for October to date with a total of 519,060 units sold, as compared to 461,614 units sold last year.
Three-wheeler sales at 103,349 units saw a 26 percent YoY jump, as compared to 82,190 units sold a year ago.
The two-wheeler industry saw a total of 2.57 million units sold, with scooter sales witnessing a robust 32 percent YoY growth at 1.09 million units, as compared to 833,621 units sold a year ago. Motorcycle sales grew by 7 percent YoY to 1.42 million units, as compared to 1.33 million units sold last year.
Rajesh Menon, Director General, Society of Indian Automobile Manufacturers (SIAM), said, “The Indian automobile industry continues to witness healthy demand momentum. In the two-wheeler segment, demand continues to be supported by improved credit availability and replacement demand, across both rural and urban markets. For three-wheelers, last-mile mobility requirements and rapid electrification remain strong structural drivers. Overall, the demand outlook remains positive.”

BendPak Pays Tribute To US Armed Forces With Valor C10 Debut At 2026 SEMA Show
- By TT News
- November 12, 2026
BendPak Inc. unveiled the Valor C10, its first custom-built vehicle, at the 2026 SEMA Show. The handcrafted 1970 Chevrolet C10 pickup honours the sacrifice, courage and commitment of the US Armed Forces. Its debut coincided with Veterans Day, lending the salute added poignancy for the company and its staff.
The truck fuses contemporary performance with enduring design, reflecting the American strength, ingenuity and resilience shared by BendPak and the military. Nostalgia Hot Rods, under Dustin Hacker's direction, handled the build, starting with a vintage C10 and retaining little beyond a heavily modified cab. The body-dropped pickup keeps over 4.5 inches of usable ground clearance despite its slammed stance, thanks to Hacker's chassis work. Metallic blue paint with red accents – a body stripe, brake callipers and engine – echoes the US flag, blue for vigilance, perseverance and justice, red for hardiness, sacrifice and the valour behind the truck's name.

BendPak's creative team designed custom Valor C10 badges for both doors, and the cabin pairs a classic bench seat in two-tone gray Alcantara with blue stitching against bespoke door panels and headliner. Power comes from a BTR Gen V Stage 2 supercharged camshaft, a custom 3.5-inch aluminium driveshaft, MagnaFlow 3-inch mufflers and a Holley Terminator X Max engine management system. A Gearstar GM 6L80E six-speed automatic, a custom Eddie Motorsports serpentine system, a Speedtech Extreme G chassis and QA1 four-way adjustable coilovers with cantilever rear suspension complete the mechanical package, alongside Forgeline custom wheels, JL Audio C7 components, a Kenwood 6.8-inch head unit, a PCS electronic gear shift module with wireless paddle shifter, Dapper Lighting custom headlights and taillights in billet housings,and Nu-Relics power windows.

Military service runs deep at BendPak. Founder Don Henthorn, a US Army veteran, started the company in 1965. President and CEO Jeff Kritzer served three years on active duty as a US Air Force C-130 loadmaster before joining the Air National Guard, preserving his flight status and loadmaster duties while launching his BendPak career – a taxing dual role he upheld for three years. He is the son of a senior master sergeant and fellow loadmaster devoted to military service, and his son Devin served with distinction in the US Army, including deployments to the Gulf region and Bangladesh.
Kritzer said, “We call this build the Valor C10 – it was created to honour the brave men and women who have served and continue to serve in our armed forces, especially those who gave their lives in defence of our nation. BendPak proudly supports the military community. This serves as our way of saying thank you and reminding everyone that freedom isn’t free.”
Sean Price, Director of Product Development, BendPak, said, “We’ve worked with Dustin for several years, supplying his shops with BendPak lifts and equipment, as well as showcasing many of his amazing builds in our SEMA Show booths. We knew he had the passion and craftsmanship to bring our vision for the Valor C10 to life.”
Hacker said, “Most of the sheet metal is custom-fabricated, including the roof, hood, drip rails, floors, bumpers, engine bay and bed. Under the hood, there’s a 376-cubic-inch V8 with a 2.9-litre Whipple supercharger. This thing will make 750 horsepower and drive like a dream.”
ContiTech Invests In Pune Surface Solutions Site With Colour Lab And Prototype Facilities
- By MT Bureau
- November 12, 2026
ContiTech is expanding its research and development capabilities at its Surface Solutions facility in Pune through investments in a dedicated Colour Lab and prototype development infrastructure, alongside the addition of four roles to its local engineering team. The company has also appointed Alok Pandey as Head of Plant Management Pune to oversee site operations.
The Colour Lab will handle colour development, colour matching, appearance evaluation and material testing for vehicle interiors. While primarily serving automotive manufacturers in India, the facility will also support development projects across the Asia-Pacific, Europe, Middle East, and Africa regions. Coupled with prototype testing equipment, the site will enable validation of surface materials for passenger cars and two-wheelers.
Alexander Scholz, Head of Business India, Surface Solutions at ContiTech, said, “India is a key growth market for our business and an important pillar of our long-term development strategy. As automotive manufacturers increasingly seek localised development support, faster response times and closer technical collaboration, these enhanced local capabilities will help us better support our customers' evolving needs. This investment reinforces our ‘In India, for India’ approach and reflects our confidence in the continued growth potential of the Indian automotive industry.”
Burak Uzel, Head of Design, Surface Solutions at ContiTech, said, “Automotive interiors have become a key differentiator for vehicle brands. Customers increasingly expect premium, comfortable and individualized interior experiences, while OEMs seek innovative and sustainable material solutions. This investment will strengthen our ability to develop and validate colour concepts locally, enabling closer collaboration with customers and supporting the next generation of interior design and material solutions for the Indian market.”
Jan-Philipp Behrndt, Head of Operations Automotive Plants, Surface Solutions at ContiTech, said, “The expertise and dedication of our local teams are key to our success. With the planned expansion of our R&D organization, enhanced technical capabilities and strong local leadership, Pune will continue to grow as an important contributor to our global innovation network. I am confident that the team's expertise and commitment will support our future growth and create additional value for customers.”

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