- Mahindra & Mahindra Ltd
- M&M
- Mahindra India Design Studio
- MIDS
- state-of-the-art
- creative facility
- significant
- leap
- automotive
- industrial design
- Kandivali
- Mumbai
- expansiion
- existing design studio
- new
- modern
- equipment
- Kolb clay milling five-axis milling centre
- prototyping
- exterior
- interior
- time-to-market
Mahindra Unveils Future-Ready India Design Studio To Shape Next Generation Automobiles
- By Bhushan Mhapralkar
- April 07, 2025
Mahindra & Mahindra Ltd (M&M Ltd) has inaugurated the Mahindra India Design Studio (MIDS), a state-of-the-art creative facility that marks a significant leap ahead in the company’s automotive and industrial design capabilities.
Located in the group’s automotive manufacturing site at Kandivali in Mumbai, MIDS marks the expansion of the existing design studio at the same location with the addition of new and modern equipment such as the Kolb clay milling machine with two five-axis milling centres on a single ‘bed’ that would enable prototyping of two projects – an exterior or interior of a vehicle, two exterior works or more – at the same time in an effort to contribute to time-to-market.
Marking the doubling of the studio size and reaffirming M&M's commitment to design excellence as a cornerstone of the product development strategy, the MIDS has also acquired a new paint booth to support paint design and development activities regarding new designs.
With ‘Heartcare’ design philosophy driving the group’s push into the SUV space, the MIDS will also work on other automotive areas such as commercial vehicles and tractors.
Marking a significant upgrade of a facility that was originally set up in 2015 as a dedicated studio to support M&M's auto and farm business, the newer and bigger set up is already tapping the growing talent in the respective field in the country.
To be headed by Ajay Saran Sharma, the MIDS will have a 100 strong team to drive design project management, concept design, digital designing, physical modelling, studio engineering, CMF design, design quality/Realisation and HMI/UI/UX. The finer elements would include exterior and interior designing, visualisation, clay modelling, prototyping and more.
Capable of supporting working progress on two or three projects at the same time and not just regarding passenger vehicles but also regarding commercial vehicles and tractors, MIDS will serve as a collaborative bridge between India and Mahindra’s global design outpost – the Mahindra Advanced Design Europe (MADE).
Aiming to inspire innovation by blending digital tools with hands-on craftsmanship, MIDS will play a central role in shaping vehicles and experiences that are distinctly global, yet Indian.
“It is a pleasure to have this new avatar of Mahindra India Design Studio commissioned. With state-of-the- art design spaces and machinery backed by world-class skills that hugely expands its capability and capacity, the footprint of the space stands doubled to take on and deliver the ever-expanding project portfolio across businesses. The end-to-end delivery on projects from the first concept sketch through to production stands further strengthened with the new working structure that along with the classic design verticals includes new functions such as HMI Design, Design Quality & Realisation,” explained Sharma.
Pratap Bose, Chief Design and Creative Officer, Mahindra & Mahindra Ltd, averred, “We are thrilled to inaugurate our future ready Mahindra India Design Studio bringing world class design technologies and tools to create stunning, design outcomes across our Auto and Farm businesses. The new studio will attract the best design talent from India and become a leading automotive design centre in India. The influence of MIDS on our products will be felt for many years to come.”
- SIAM
- Society of Indian Automobile Manufacturers
- Delhi Traffic Police
- Yamaha Motor India
- Hindustan Times
- Kendriya Vidyalaya Sangathan
- Prashant Banerjee
- Sanjay Bandopadhyaya
- Vijayanta Arya
- S Kumar
SIAM Hosts Annual Principals’ Meet 2026 To Integrate Road Safety Into School Curricula
- By MT Bureau
- March 31, 2026
The Society of Indian Automobile Manufacturers (SIAM), in partnership with the Delhi Traffic Police, Yamaha Motor India and Hindustan Times, held the Annual Principals’ Meet 2026 in New Delhi. The event, themed “Bridging the Gap: Connecting Road Awareness with Education,” convened over 400 school principals from across the Delhi-NCR region to discuss the formal integration of road safety modules into student learning.
The meeting is part of SIAM’s ‘Surakshit Safar’ initiative, which seeks to address rising road fatalities through a focus on human behaviour rather than vehicle technology alone.
The program saw over 100,000 students reached through structured modules in collaboration with Kendriya Vidyalaya Sangathan. Focus on pedestrians and two-wheeler users, who account for the highest percentage of road fatalities, promoting the consistent use of helmets and seatbelts while discouraging over-speeding through early-age education.
During the forum, SIAM recognised educational institutions for their efforts in promoting road safety awareness for the 2025–26 academic year:
- School of the Year: Modern Public School, Shalimar Bagh, New Delhi.
- 1st Runner Up: Mount Abu Public School, Rohini Sec-5, New Delhi.
- 2nd Runner Up: Greenway Modern Sr. Sec. School, Dilshad Garden, New Delhi.
Prashant Banerjee, Executive Director, SIAM, stated, “India has already adopted the best of vehicle technologies, including active and passive safety systems, but road accident fatalities are still rising. What has been found is that this is largely a behavioral aspect which needs to be controlled. Enforcement alone cannot solve the issue. It is education that brings humility, politeness, and responsibility, and that is something we do not see on roads today.”
Sanjay Bandopadhyaya, Member, Supreme Court Committee on Road Safety, added, “Enforcement combined with education is the most effective and economical way to reduce fatalities. With schools, industry, media, and enforcement agencies coming together, we can ensure a significant reduction in accidents and make our roads much safer.”
Vijayanta Arya, Additional Commissioner of Police – Traffic, Delhi Police, commented, “Road safety cannot be achieved through enforcement alone, because the decision ultimately rests with the people using the road. This is where schools become central to the solution. While enforcement acts as a deterrent, education creates understanding, and together they can bring far more sustainable outcomes in improving road safety.”
S Kumar, Vice-President, India Yamaha Motor, said, “If we want to create lasting change, we must begin at the school level, where awareness can be translated into values and eventually into lifelong habits. From an industry perspective, we see a critical opportunity to promote road safety through school-level awareness and engagement.”
Automotive Industry Key Growth Driver For Freudenberg India
- By Nilesh Wadhwa
- March 31, 2026
As global industrial markets navigate a landscape of currency volatility and cooling regional economies, the Freudenberg Group is pivotally positioning India as a primary ‘shining star’ for its future growth.
With nearly 40 percent of its Indian revenue tied to the automotive sector, the German technology giant is doubling down on localisation, EV transitions and strategic inorganic growth to solidify its regional presence.
While the Group’s global sales saw a modest contraction of 1.8 percent in 2025, totalling EUR 11.73 billion due to softening exchange rates, Freudenberg India defied the downward trend. The Indian arm reported robust sales of INR 44.27 billion, maintaining healthy double-digit operating margins across its eight business groups.
G Sivasailam, Director & CEO of Freudenberg Regional Representative in India, noted that the country has consistently performed stronger than the global average, emerging alongside China as a critical growth engine within the Group’s international strategy.
Automotive remains the bedrock of Freudenberg’s India operations, contributing roughly 40 percent to 42 percent of total revenue. The company’s portfolio is deeply embedded across the value chain, ranging from sealing solutions and vibration control to filtration and surface technologies.
This diversification has provided a buffer against fluctuations in specific vehicle segments, allowing the company to thrive as passenger vehicle demand gains momentum while maintaining a steady supply to Commercial Vehicle OEMs, which account for 70 percent of that specific segment.
As the industry pivots toward electrification, Freudenberg is aligning its product roadmap to bridge the gap between legacy internal combustion engines and emerging EV technologies.
Sivasailam highlighted that while EVs eliminate certain engine-related components, they create complex new requirements in areas like lightweighting, thermal management, and noise profiles. To address these, the company is deploying advanced material science, including critical battery separators designed to ensure safety and prevent thermal events.
Although large-scale local manufacturing for certain EV components is currently served by global capacities in Europe, R&D continues to evolve to meet the specific needs of the Indian market.
A cornerstone of Freudenberg’s success remains its aggressive localisation strategy. With a manufacturing footprint spanning Chennai, Pune, Mysore, Chandigarh and Anand in Gujarat, the company prioritises producing for the local market over simple labour arbitrage. This domestic focus has effectively insulated the business from global supply chain disruptions and geopolitical uncertainties. While exports currently account for about 10 percent of total output, the primary focus remains on capturing the rising consumption and demographic advantages within India.
Looking toward the 2027–2029 strategic cycle, Freudenberg India is signalling an openness to expansion beyond organic growth.
Following a global precedent where the Group invested EUR 800 million in acquisitions during 2025, the Indian leadership is actively scouting for mergers and acquisitions to bolster its technical capabilities.
By evolving from a traditional component supplier into a provider of integrated solutions, Freudenberg aims to meet the growing demand from OEMs for fewer, more sophisticated partners. With a strong foothold in innovation and a clear focus on sustainability, the company appears well-positioned to play a defining role in India’s evolving mobility landscape.
- Light Electric-Vehicle Acceleration Forum
- LEAF
- Hero MotoCorp
- Ather Energy
- IPEC
- H D Kumaraswamy
- Union Minister for Heavy Industries & Public Enterprises
- LECCS
- Light Electric Combined Charging System
- Kausalya Nandakumar
- Ravneet S Phokela
- Zohra Khan
Industry Leaders Launch LEAF To Advance India’s Electric Vehicle Charging Ecosystem
- By MT Bureau
- March 30, 2026
The Light Electric-Vehicle Acceleration Forum (LEAF), an industry body association initiated by Hero MotoCorp, Ather Energy and IPEC, to accelerate the adoption of electric two-wheelers and three-wheelers in India. The forum was inaugurated by H D. Kumaraswamy, Union Minister for Heavy Industries & Public Enterprises.
LEAF serves as a neutral platform bringing together original equipment manufacturers (OEMs), charging infrastructure operators and technology providers. The consortium focuses on advancing interoperability across fragmented charging networks to standardise the user experience.
A primary technical focus for the forum is the implementation of LECCS (Light Electric Combined Charging System), which is approved by the Bureau of Indian Standards (IS 17017 Part 2/Sec 7) as a ‘Type 7’ connector supporting both AC and DC charging. It enables unified communication and roaming capabilities, allowing vehicles from different manufacturers to utilise the same public infrastructure.
The forum was founded through a Memorandum of Understanding (MoU) between three entities: Hero MotoCorp Limited (via its Emerging Mobility Business Unit), Ather Energy and IPEC India.
At launch, the consortium included over 20 member organisations, including vehicle manufacturers, charge point operators and software providers. The founding members constitute the initial steering committee, with plans to expand membership in the coming months.
The founding members, Kausalya Nandakumar (Hero MotoCorp), Ravneet S Phokela (Ather Energy), and Zohra Khan (IPEC India), said, “EV adoption in India has reached an inflection point, and the next phase of its growth will depend on how effectively the industry addresses charging anxiety, as users navigate fragmented networks and inconsistent experiences. Delivering a seamless and interoperable charging experience at scale will require alignment on shared approaches, which LEAF aims to enable. We believe India has the potential to emerge as a global leader in light electric mobility, and initiatives like LEAF are key to unlocking this potential by building a more cohesive and scalable public charging ecosystem.”
Skoda Auto To Exit China By Mid-2026, Redirect Focus On India & Southeast Asia
- By MT Bureau
- March 29, 2026
Czech automotive brand Skoda Auto, one of the world’s oldest automotive brands and part of the Volkswagen Group, is set to exit China.
Skoda Auto has been struggling in the Chinese market with sales bottoming out at 15,000 units in 2025, from its peak of 341,000 in 2018, marking just a 0.1 percent market share in the world’s most competitive market.
Volkswagen Group has confirmed that Skoda Auto will exit China by mid-2026 and turn its focus on key growth markets such as India and Southeast Asia.
The Czech automaker had established its presence in China nearly two decades ago, selling more than 3 million vehicles. Its parent company Volkswagen Group has had an aggressive focus in the country with nearly 40 plants, 50 million customers and its biggest Research & Development facility outside Germany.
In a statement to the media, Volkswagen Group China, stated “For Skoda customers in China, warranty and aftersales services will remain fully available.” Thus, giving some sense of security for existing customers.

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