- Mahindra & Mahindra Ltd
- M&M
- Mahindra India Design Studio
- MIDS
- state-of-the-art
- creative facility
- significant
- leap
- automotive
- industrial design
- Kandivali
- Mumbai
- expansiion
- existing design studio
- new
- modern
- equipment
- Kolb clay milling five-axis milling centre
- prototyping
- exterior
- interior
- time-to-market
Mahindra Unveils Future-Ready India Design Studio To Shape Next Generation Automobiles
- By Bhushan Mhapralkar
- April 07, 2025
Mahindra & Mahindra Ltd (M&M Ltd) has inaugurated the Mahindra India Design Studio (MIDS), a state-of-the-art creative facility that marks a significant leap ahead in the company’s automotive and industrial design capabilities.
Located in the group’s automotive manufacturing site at Kandivali in Mumbai, MIDS marks the expansion of the existing design studio at the same location with the addition of new and modern equipment such as the Kolb clay milling machine with two five-axis milling centres on a single ‘bed’ that would enable prototyping of two projects – an exterior or interior of a vehicle, two exterior works or more – at the same time in an effort to contribute to time-to-market.
Marking the doubling of the studio size and reaffirming M&M's commitment to design excellence as a cornerstone of the product development strategy, the MIDS has also acquired a new paint booth to support paint design and development activities regarding new designs.
With ‘Heartcare’ design philosophy driving the group’s push into the SUV space, the MIDS will also work on other automotive areas such as commercial vehicles and tractors.
Marking a significant upgrade of a facility that was originally set up in 2015 as a dedicated studio to support M&M's auto and farm business, the newer and bigger set up is already tapping the growing talent in the respective field in the country.
To be headed by Ajay Saran Sharma, the MIDS will have a 100 strong team to drive design project management, concept design, digital designing, physical modelling, studio engineering, CMF design, design quality/Realisation and HMI/UI/UX. The finer elements would include exterior and interior designing, visualisation, clay modelling, prototyping and more.
Capable of supporting working progress on two or three projects at the same time and not just regarding passenger vehicles but also regarding commercial vehicles and tractors, MIDS will serve as a collaborative bridge between India and Mahindra’s global design outpost – the Mahindra Advanced Design Europe (MADE).
Aiming to inspire innovation by blending digital tools with hands-on craftsmanship, MIDS will play a central role in shaping vehicles and experiences that are distinctly global, yet Indian.
“It is a pleasure to have this new avatar of Mahindra India Design Studio commissioned. With state-of-the- art design spaces and machinery backed by world-class skills that hugely expands its capability and capacity, the footprint of the space stands doubled to take on and deliver the ever-expanding project portfolio across businesses. The end-to-end delivery on projects from the first concept sketch through to production stands further strengthened with the new working structure that along with the classic design verticals includes new functions such as HMI Design, Design Quality & Realisation,” explained Sharma.
Pratap Bose, Chief Design and Creative Officer, Mahindra & Mahindra Ltd, averred, “We are thrilled to inaugurate our future ready Mahindra India Design Studio bringing world class design technologies and tools to create stunning, design outcomes across our Auto and Farm businesses. The new studio will attract the best design talent from India and become a leading automotive design centre in India. The influence of MIDS on our products will be felt for many years to come.”
Defender Launches India’s First Luxury Automotive Anamorphic Display
- By MT Bureau
- February 20, 2026
Tata Motors-owned British brand Defender has become the first luxury automotive brand in India to launch an anamorphic display. The installation is located at the Phoenix Palladium in Mumbai from 20–22 February 2026. Following the Mumbai launch, the display will move to Delhi, Gurgaon, Bangalore, Kochi and Chennai.
The 35 x 16 feet screen uses anamorphic effects to create a 3D visual experience where the vehicle appears to emerge from the display. The content was produced in collaboration with Inventech, a Laqshya Media Group company.
The activation marks a shift toward digital storytelling within the Indian luxury automotive sector. By utilising forced perspective, the display aims to visualise the vehicle’s design and presence without physical hardware.
Rajan Amba, Managing Director, Jaguar Land Rover India, said, “Defender has a tremendous following and aspirational value in India stemming from its iconic heritage and off-road legacy that continues to inspire admiration across generations. Bringing India’s first luxury automotive anamorphic display to life is a natural extension of this legacy.”
Mark Cameron, Managing Director, Defender, said, “This activation is not merely a showcase of an iconic 4x4; it’s a statement of how innovation, creativity and experiential storytelling can converge to redefine engagement in luxury automotive. Through initiatives like this, we aim to inspire, captivate and connect with our audience in ways that reflect the unmatched capability, vision and spirit of Defender.”
- Society of Indian Automobile Manufacturers
- SIAM
- SIAM Sustainability Week 2026
- International Conference on Automotive Material Compliance & Sustainability
- AMCS
SIAM Hosts Inaugural International Conference On Automotive Material Compliance & Sustainability As Sustainability Week 2026 Concludes
- By MT Bureau
- February 20, 2026
The Society of Indian Automobile Manufacturers (SIAM) concluded its four-day Sustainability Week 2026 by hosting the inaugural International Conference on Automotive Material Compliance & Sustainability (AMCS) at the India Habitat Centre in New Delhi. The event convened global regulators, industry leaders, technology experts and policymakers under the theme ‘Driving Circularity, Compliance and Innovation in the Global Automotive Supply Chain'.
The opening session, ‘India's Transition towards Sustainable Mobility & Material Compliance’, was addressed by SIAM Executive Director Prashant K Banerjee, who emphasised India's role as the world's third-largest auto industry in advancing sustainable mobility through global safety standards and circular economy principles. He noted that compliance with the End-of-Life Vehicles Rules 2025 strengthens structured vehicle scrappage and resource recovery. During this session, a context paper titled ‘Strengthening Automotive Material Compliance Across the Vehicle Value Chain’ was released.
Jaywant Hardikar, Senior Advisor at ICAT, addressed attendees by framing sustainable mobility as a legacy for future generations. He called for circularity in product life cycles, strong linkages between vehicle end-of-life and material reuse and quantifiable targets such as sustainability indexes or digital product passports for every vehicle. Hardikar emphasised that government-registered scrapping facilities would play key roles in ensuring proper material segregation from the design stage onward.
Sanjeev Jain, Director of Purchase at Honda Motorcycle & Scooter India, shared insights on India's journey towards global green mobility leadership through circular economy principles and resilient supply chains. He pointed to policy measures including Extended Producer Responsibility mandates, vehicle scrappage norms and CAFE standards as key drivers for achieving 45 percent reduction in carbon intensity by 2030 through clean technologies including flex fuels, electric vehicles, charging networks, green logistics and green hydrogen.
Frank Nottebom, Account Delivery Executive for IMDS & CDX at DXC Technology, highlighted India's strategic importance for the International Material Data System, noting that active Indian users had grown from 3,600 to 21,000 in 2025. Hanno Focken, Managing Director of Catena-X, discussed global automotive value chain complexity and advocated for open, neutral and industry-governed solutions as India positions itself as a central link in global digital automotive supply chains. Dr Prabhakar Bhangare, CEO of Global PCCS, delivered the vote of thanks, emphasising shared commitment between manufacturers and service providers towards zero pollution goals.
The first technical session focused on ‘Policy and Regulatory Framework for End-of-Life Vehicles Worldwide’, moderated by SIAM Senior Advisor Dr Rashid Hasan. Dr A Ramesh Kumar, Principal Scientist at CSIR-NEERI, explained that Persistent Organic Pollutants are regulated under the Stockholm Convention requiring controls on 37 listed substances. International presentations followed from Europe delivered by Naina Agrawal of Marelli representing CLEPA and SaiKishore Uddandi of Joison Safety System representing CLEPA. From United States, Shridhar Rajappanavar of Key Sustainability represented AIAG. From Japan, Yoshihito Tanaka and Yosuke Miyake represented JAPIA.
The second technical session addressed ‘Digital Transformation in Supply Chain Transparency’, chaired by Frank Nottebom. Key presentations included Asmita Sathaye of Tata Motors on IMDS data best practices, Muthukumar N of Ashok Leyland on IMDS data accuracy and Hanno Focken on building digital ecosystems. Anja Lang of BMW Group and Shanawaz Sheik addressed product carbon footprint integration in IMDS. Deepti Kapil, Additional Director at CPCB, provided insights on end-of-life vehicle management guidelines.
The third technical session featured a panel discussion on ‘Overcoming Product Compliance Challenges in OEMs & Component Manufacturers’. Dr Prabhakar Bhangare served as moderator, delivering a context presentation on IMDS adoption levels and supplier maturity in India. Martin Eichhorn of DXC Technology addressed the session. The panel included Auto OEM representatives Arun Kumar of TVS Motor Company and Paurnima Barwe of Volvo. Auto Component Manufacturers were represented by Dr Naveen Verma of DENSO, Deepak Patil of Uno Minda and Sharad Raut of Southco. Sri Vinnakota of APA Engineering represented allied industries, concluding the four-day Sustainability Week 2026.
Delhi-Based EV Startup Pluto Mobility Raises $2 Million For Last-Mile Delivery Push
- By MT Bureau
- February 19, 2026
Pluto Mobility, a Delhi-based electric mobility startup focused on last-mile logistics, has just closed a seed funding round at USD 2 million. The investment was steered by Version One Ventures, with Grad Capital also contributing. Notably, the round drew interest from founders and senior figures at companies like Delhivery, OfBusiness, Pixxel and Boom Supersonic, signalling strong vote of confidence from within the logistics and tech ecosystems.
The startup was launched by Akshat Bhatia and Himanshu Panda with a specific mission: to design electric vehicles from the ground up for the rigors of Indian urban logistics. Rather than adapting existing two-wheelers, they are building something purpose-built. The funds will go towards sharpening their engineering focus, growing their team and setting up pilot runs in key city markets.
What sets Pluto apart is its vehicle design. It is roughly the size of a scooter but fully enclosed, offering protection against rain and heat. More importantly, it can accommodate twice the number of parcels per trip compared to a standard two-wheeler. That efficiency gain is not accidental. The founders have rethought everything – from chassis layout to cargo space – based on how delivery agents actually work. The result is a vehicle that boosts throughput without asking operators to compromise on safety or manoeuvrability.
This matters because most delivery fleets today still run on vehicles built for personal commute. They are not equipped for the stop-start, high-volume nature of e-commerce or quick-commerce deliveries. Operators often end up overloading bikes or switching to bulkier vehicles that cannot navigate narrow lanes. Pluto aims to fill that gap with a solution that is compact, durable and weather-resistant.
Pilot deployments are scheduled to begin later this year, with a focus on quick-commerce and e-commerce players looking for smarter ways to move goods through crowded cities.
Akshat Bhatia, CEO, Pluto Mobility, said, “India’s last-mile challenge isn’t speed, incentives or apps. It’s that delivery operations are built on vehicles never designed for delivery workloads. That mismatch caps how much can be moved per trip, increases failures at scale and quietly affects delivery economics.”
Boris Wertz, Founding Partner, Version One Ventures, said, “Pluto Mobility is taking a fundamentally different approach to last-mile delivery by designing vehicles specifically for throughput and operational reliability.”
- Andreas Mindt
- Volkswagen
- Volkswagen Group
- Michael Mauer
- Bentley Design
- Volkswagen Passenger Cars
- Porsche
- Oliver Blume
Andreas Mindt Succeeds Michael Mauer As Volkswagen Group Design Head
- By MT Bureau
- February 19, 2026
Andreas Mindt, Head of Design for the Volkswagen brand, has been appointed to lead Group Design for the Volkswagen Group, effective 1 March 2026. He succeeds Michael Mauer, who is departing as part of a transition.
He will hold this role alongside his current position at the Volkswagen brand. His appointment follows Mauer’s previous handover of responsibilities at Porsche to a successor.
Andreas Mindt joined the Volkswagen Group in 1996. His career includes work on the first-generation Tiguan and the Golf 7. Between 2014 and 2021, he led exterior design at Audi, overseeing models from the A1 to the e-tron GT. He later served as Director of Bentley Design, where he developed the design language for the Bentley Batur, before becoming Head of Design for Volkswagen Passenger Cars in 2023.
Michael Mauer joined the Group in 2004 as Head of Design at Porsche. During his tenure, he oversaw the Cayenne revision, the Panamera, and the 918 Spyder. He has served as Head of Group Design since January 2023, focused on establishing brand identities across the portfolio.
The role of Group Design is to differentiate the various brands within the Volkswagen Group by defining their specific identities. The strategy focuses on making each brand recognisable while ensuring products meet regional market requirements and customer expectations.
Oliver Blume, CEO, Volkswagen Group, said, “I would like to warmly thank Michael Mauer for his outstanding work and for the close and collaborative working relationship over the years. He shaped an era at Porsche. As Head of Group Design he also established a design philosophy across all brands that provides orientation and ensures recognition – with clearly defined brand and product identities. His work has shaped the style of our brands and will remain visible in the future.”
“I am looking forward to working more closely with Andy Mindt. With his track record at the Volkswagen brand and his expertise, he has made a significant impact in a short time and played a key role in ensuring that our cars are clearly recognisable as genuine Volkswagen models again,” added Blume.

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