Zebra Technologies Corporation released the findings of its Automotive Ecosystem Vision Study. The study aimed to gauge industry views, priorities and expectations the industry faces, and the challenges and opportunities resulting from rapid digital transformation. All data was collected and tabulated by third-party research firm, Azure Knowledge Corporation.

The study confirmed automotive manufacturers are under pressure to accommodate growing consumers’ preference for electric vehicles (EVs) in the near future. Automotive manufacturers must plan for a smooth transition to EVs, which have a very different requirements from raw materials to final assembly. Technology-led priorities will therefore be focused on increasing automation, building in-house technologies and expanding visibility across their respective production and supply chains. 

The survey was conducted from August to September 2022, with participation from 1,336 respondents globally, including industry decision-makers, fleet managers and consumers. In APAC, the 350 respondents were surveyed across India, Greater China, Japan and South Korea.

APAC consumers, including India respondents, will prefer purchasing EVs in the future
The survey reflects that in the near future there will be a shift in preference, with more than half of consumers (53 percent globally, 60 percent in APAC, including India) indicating going for a hybrid electric vehicle (HEV). However, navigating this increasing demand for EVs comes with challenges as 68 percent of global automotive industry decision-makers (60 percent in APAC, including India) say they are under high pressure to produce next generation (electric) vehicles, while 75 percent of them (71 percent in APAC, including India) are under high pressure to deliver products that are more eco-friendly, sustainable and safer for the environment.

The study also highlights consumers across generations pushing automotive manufacturers’ acceleration to technology innovation as eight in ten say that sustainability and eco-friendliness are key priorities in their vehicle purchase and lease decisions. 87 percent of millennials prioritise sustainability in their vehicles followed closely by 78 percent of Gen Xers and 76 percent of baby boomers. Within APAC, 85 percent of consumers were aligned with these key priorities, consisting of 92 percent of millennials, 83 percent of Gen Xers and 72 percent of baby boomers prioritising sustainability the highest.

Consumers are driving the growing emphasis on personalisation – the ability to customise a vehicle to their liking. Nearly four in five consumers say personalisation options factor into their decision to purchase a vehicle, and eight in ten fleet managers share these same requirements for sustainability and personalisation. APAC consumers resonate with this most strongly when compared with their global counterparts, with 86 percent prioritising personalisation options in their purchasing decisions, and 92 percent of fleet managers sharing the same requirements.

While nearly 80 percent of automotive industry decision-makers globally (77 percent in APAC, including India) recognise consumers expect more sustainable and personalised vehicle options today, around seven in ten concede it’s difficult to keep up with increasing customisation demands. As a result, three in four automotive manufacturers globally say a top priority is to build strategic partnerships with tech companies for their next generation of production. This number is lower across APAC, at 72 percent and 64 percent respectively.

Tan Aik Jin, Vertical Solutions Marketing Lead APAC, Zebra Technologies, said, “The challenges that automotive manufacturers face today include finding and retaining qualified workforce, navigating supply chain disruptions, delivering on heightened expectations around speed and accuracy. While it’s heartening that consumers are leaning towards a greener automotive future with greater preference towards electric vehicles, this is a signal to automotive decision-makers to actively invest more in safer technologies and robust infrastructure, to better serve their customers.”

Trust and transparency in automotive manufacturing
Data and information transparency is highly important to consumers and fleet managers alike, and they are seeking more visibility into the automotive ecosystem. When considering a vehicle for purchase or lease, 81 percent of consumers globally (85 percent in APAC, including India) and 86 percent of fleet managers (92 percent in APAC, including India) indicate they want to understand the origin of materials and parts on their vehicle. Millennials lead the way in demanding more transparency in automotive manufacturing, as more than eight in ten (both globally and in APAC, including India) say it is important to have access to manufacturer information along with knowing if source materials and parts are sustainable and understanding how the vehicle is manufactured from end-to-end.

Beyond gaining greater visibility into the automotive manufacturing process, once they have their vehicles, 88 percent of consumers (82 percent in APAC, including India) and 86 percent of fleet managers (88 percent in APAC, including India) want to understand how the data from their vehicles will be used by the automotive ecosystem.

After a vehicle purchase, 83 percent of consumers and 84 percent of fleet managers expect ownership and control of the data their vehicle generates. This sentiment is similarly shared within APAC, by 86 percent of consumers and 88 percent of fleet managers.

Automotive supply chain visibility
A majority of consumers (79 percent globally, 83 percent in APAC, including India) and fleet managers (81 percent globally, 84 percent in APAC, including India) want end-to-end visibility during the manufacturing process. However, only around three in ten automotive industry decision-makers say they will prioritise connecting real-time data systems (30 percent in APAC, including India) to enable a holistic view of operations and increase visibility across production and throughout the supply chain over the next five years (32 percent in APAC, including India). 

Jin added, “To provide real-time visibility throughout the supply chain, digitising operations via RFID and rugged handheld mobile computers can ensure that both regulations and sustainability expectations are met effectively and efficiently.”

Slightly more than one-third of OEMs globally and in APAC said autonomous mobile robots (AMRs), RFID, rugged handheld mobile computers and scanners as well as industrial machine vision will improve supply chain management. Similarly for suppliers, one-third of those surveyed cite mobile barcode label/thermal printers, wearable computers and location technology as the technologies to do so. 

Rajnish Gupta, Vice President and Head – India and Sub-Continent Business, Zebra Technologies, said, “Manufacturers are innovating to meet changing customer demands, and they are increasing their investment in technologies to deliver more personalised and sustainable vehicles. Along with this, they also need to ramp up their end-to-end supply chain visibility to build the next level of trust with their customers. We are ready to help automotive manufacturers enhance their operational capabilities through digitalisation through varying solutions like the L10ax rugged tablet, RFD90 ultra-rugged UHF RFID sleds, MC9300 DPM mobile computer and Workforce Connect, just to name a few.”

Overall, around seven in ten automotive industry decision-makers (76 percent globally, 67 percent in APAC, including India) agree that digital transformation is a strategic priority for their organisation. In the next five years, they anticipate expanding their use of technology, with 47 percent (both globally and in APAC, including India) focused on additive manufacturing/3D printing and 45 percent globally (46 percent in APAC, including India) on supply chain planning solutions.

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Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has announced the second phase expansion of its Integrated Traffic Management System (ITMS) in Gurugram under its corporate social responsibility initiative, allocating approximately INR 750 million to the project.

The expansion will see the installation of 1,000 additional radar-integrated cameras across 70 junctions and nine road stretches covering 65 kilometres in the city. Combined with the initial phase, which deployed 400 cameras across 23 junctions, the completed network will encompass 1,400 cameras across 93 junctions and 13 road corridors.

Implemented in partnership with the Gurugram Metropolitan Development Authority and the Gurugram Police, the automated system detects traffic offences including speed limit violations, red-light jumping, helmetless riding, triple riding and wrong-side driving. The camera units record registration plate details and transmit data directly to the Integrated Command and Control Centre for enforcement processing.

Sibash Kabiraj, Commissioner of Police, Gurugram, said, "We appreciate Maruti Suzuki’s continued support in strengthening Gurugram’s traffic management infrastructure through its CSR initiative. The expansion of the Integrated Traffic Management System will further strengthen our ability to monitor traffic violations, enable timely enforcement, and encourage greater compliance with traffic regulations."

P C Meena, CEO of the Gurugram Metropolitan Development Authority, said, "GMDA is committed to building a robust, technology-driven surveillance network to strengthen traffic management and road safety across Gurugram. The expansion of CCTV coverage in collaboration with Maruti Suzuki India Limited and Gurugram Police will enable more effective traffic monitoring, strengthen enforcement of traffic rules and promote greater road discipline. Connecting the CCTV network with GMDA’s Integrated Command and Control Centre will further enhance real-time surveillance, improve coordination among enforcement agencies and facilitate quicker action against traffic violations, contributing to safer roads for all commuters."

Rahul Bharti, Senior Executive Officer of Corporate Affairs, Maruti Suzuki India, said, "We are pleased to further strengthen our partnership with GMDA and the Gurugram Traffic Police in advancing road safety through technology-driven interventions. This advanced tracking system addresses issues like riding without helmets, triple riding, red-light violations, over-speeding, and wrong-side driving. These violations highlight a critical road-safety challenge, as human error continues to be the leading cause of road accidents in India. The findings reinforce the need for sustained, collaborative efforts to improve compliance with traffic regulations and foster safe road behaviour. Improving road safety requires a combination of responsible driving, robust driving license testing and effective traffic enforcement. We are committed to working alongside authorities in these areas to build a safer mobility ecosystem."

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Swedish automotive company Volvo Cars has expanded its technology partnership with NVIDIA to integrate the computing firm's Hyperion sensor and compute architecture into its next-generation vehicle platform.

The system combines Volvo's vehicle safety architecture with NVIDIA's hardware, Halos operating system and Alpamayo Stack driving software. The technology is designed to navigate highway environments, urban traffic and parking scenarios, laying the foundation for the gradual introduction of eyes-off and mind-off driving capabilities. The system will make its commercial debut in an upcoming production model as part of Volvo Cars' vehicle development roadmap.

Hakan Samuelsson, President and CEO, Volvo Cars, said, "Volvo has been synonymous with car safety for almost 100 years. By working with NVIDIA, we bring together two distinct strengths: industry-leading safety knowledge and world-class AI technology. That combination gives us a unique opportunity to create safer and more attractive cars for our customers."

Jensen Huang, Founder and CEO, NVIDIA, said, "Accelerated computing has transformed the car into an intelligent machine that can understand the world around it. Volvo has spent nearly a century protecting people on the road. Together, we’re combining Volvo’s extraordinary vehicle safety systems with NVIDIA Hyperion and Halos to build a new generation of cars that make driving safer and more effortless."

The agreement marks a continuation of the collaboration between the two companies, which established their initial development partnership in 2017. The deployment of NVIDIA's computing stack will support Volvo's transition toward software-defined electric vehicles across its global product lineup.

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French tier 1 supplier Valeo and open science research lab KE:SAI have launched a joint research collaboration to develop a generalist artificial intelligence (AI) driving system for autonomous vehicles. The partnership plans to publish models, code, weights and datasets as open-source resources.

The initiative brings together artificial intelligence teams from valeo.ai in Paris and the KE:SAI founding team in Tübingen, Germany. The collaboration focuses on training a unified AI model capable of operating across different vehicle platforms, sensor configurations and geographic environments. Initial development will utilise large-scale real-world driving data before integrating reinforcement learning within simulated environments to address rare driving scenarios.

KE:SAI was co-founded by research organisation Kyutai and the ELLIS Institute Tübingen. By making the underlying code, benchmarks and model weights accessible, the initiative aims to provide automakers, component suppliers and academic laboratories with a standardised reference system for autonomous driving research and development.

Marc Vrecko, CEO, Valeo Brain, said, "This open-science collaboration with KE:SAI marks a strategic milestone for Valeo and the broader European automotive ecosystem. By combining our deep industrial and technological expertise in autonomous driving with world-class open-source research, we are establishing a shared foundation to accelerate the development of physical AI and democratize next-generation self-driving technologies."

Andreas Geiger, CEO, KE:SAI, said, "For language models, open source compressed years of progress into months, yet frontier physical AI is still largely closed. Valeo shares our belief that open foundations create more innovation than any closed system ever could. Everything we develop will be open. Every step forward is a step forward for everyone."

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Researchers at Chalmers University of Technology, in collaboration with industry partners, have published a study in Nature Communications demonstrating that reconfigurable battery pack architectures can extend electric vehicle battery operational life by more than 20 percent under specific conditions.

In conventional electric vehicle battery packs, cells are wired in a fixed series configuration, meaning the weakest cell dictates the overall capacity, performance and lifespan of the entire pack. The architecture evaluated by the Chalmers engineering team uses integrated electronic switches and a centralised battery management system to monitor individual cells or cell groups. When a cell experiences accelerated degradation or reduced capacity, the system bypasses the degraded unit while electric current continues to flow through the remaining functional cells.

Albert Skegro, a PhD student at the Department of Electrical Engineering at Chalmers University of Technology, said, "They must all move at the pace of the slowest person and stop when that person stops, regardless of how much energy the others have left. With the architecture we have modelled, the battery can instead bypass the cell that is causing problems and continue using the remaining cells."

Changfu Zou, Professor at the Department of Electrical Engineering at Chalmers, said, "Reconfiguration is not an on-or-off choice. It is a spectrum. Where a manufacturer chooses to position itself on that spectrum determines how much of the potential benefit can be realised."

In a representative modelling scenario featuring an 80 kWh battery pack driven 12,000 kilometres annually over an 18.8-year vehicle lifespan, the reconfigurable system deferred battery replacement by approximately 14 months. The researchers noted that the technology yields the highest performance gains in high-voltage vehicles, including 400-volt and 800-volt electric passenger cars and commercial trucks, where higher cell counts in series increase the statistical probability of individual cell variance.

A techno-economic analysis included in the study determined that implementing cell-level switching hardware increases initial pack production costs by approximately nine per cent based on prototype-scale volumes of 1,000 units. The researchers identified an economic break-even threshold at a 12 percent cost increase, noting that volume manufacturing would lower component costs and increase financial viability for fleet operators and private owners. While prototype applications such as Volvo Cars' SmartCell concept and experimental road vehicles exist, mass-production vehicles using reconfigurable battery packs are yet to enter the commercial market.

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