Zebra Technologies Corporation released the findings of its Automotive Ecosystem Vision Study. The study aimed to gauge industry views, priorities and expectations the industry faces, and the challenges and opportunities resulting from rapid digital transformation. All data was collected and tabulated by third-party research firm, Azure Knowledge Corporation.

The study confirmed automotive manufacturers are under pressure to accommodate growing consumers’ preference for electric vehicles (EVs) in the near future. Automotive manufacturers must plan for a smooth transition to EVs, which have a very different requirements from raw materials to final assembly. Technology-led priorities will therefore be focused on increasing automation, building in-house technologies and expanding visibility across their respective production and supply chains. 

The survey was conducted from August to September 2022, with participation from 1,336 respondents globally, including industry decision-makers, fleet managers and consumers. In APAC, the 350 respondents were surveyed across India, Greater China, Japan and South Korea.

APAC consumers, including India respondents, will prefer purchasing EVs in the future
The survey reflects that in the near future there will be a shift in preference, with more than half of consumers (53 percent globally, 60 percent in APAC, including India) indicating going for a hybrid electric vehicle (HEV). However, navigating this increasing demand for EVs comes with challenges as 68 percent of global automotive industry decision-makers (60 percent in APAC, including India) say they are under high pressure to produce next generation (electric) vehicles, while 75 percent of them (71 percent in APAC, including India) are under high pressure to deliver products that are more eco-friendly, sustainable and safer for the environment.

The study also highlights consumers across generations pushing automotive manufacturers’ acceleration to technology innovation as eight in ten say that sustainability and eco-friendliness are key priorities in their vehicle purchase and lease decisions. 87 percent of millennials prioritise sustainability in their vehicles followed closely by 78 percent of Gen Xers and 76 percent of baby boomers. Within APAC, 85 percent of consumers were aligned with these key priorities, consisting of 92 percent of millennials, 83 percent of Gen Xers and 72 percent of baby boomers prioritising sustainability the highest.

Consumers are driving the growing emphasis on personalisation – the ability to customise a vehicle to their liking. Nearly four in five consumers say personalisation options factor into their decision to purchase a vehicle, and eight in ten fleet managers share these same requirements for sustainability and personalisation. APAC consumers resonate with this most strongly when compared with their global counterparts, with 86 percent prioritising personalisation options in their purchasing decisions, and 92 percent of fleet managers sharing the same requirements.

While nearly 80 percent of automotive industry decision-makers globally (77 percent in APAC, including India) recognise consumers expect more sustainable and personalised vehicle options today, around seven in ten concede it’s difficult to keep up with increasing customisation demands. As a result, three in four automotive manufacturers globally say a top priority is to build strategic partnerships with tech companies for their next generation of production. This number is lower across APAC, at 72 percent and 64 percent respectively.

Tan Aik Jin, Vertical Solutions Marketing Lead APAC, Zebra Technologies, said, “The challenges that automotive manufacturers face today include finding and retaining qualified workforce, navigating supply chain disruptions, delivering on heightened expectations around speed and accuracy. While it’s heartening that consumers are leaning towards a greener automotive future with greater preference towards electric vehicles, this is a signal to automotive decision-makers to actively invest more in safer technologies and robust infrastructure, to better serve their customers.”

Trust and transparency in automotive manufacturing
Data and information transparency is highly important to consumers and fleet managers alike, and they are seeking more visibility into the automotive ecosystem. When considering a vehicle for purchase or lease, 81 percent of consumers globally (85 percent in APAC, including India) and 86 percent of fleet managers (92 percent in APAC, including India) indicate they want to understand the origin of materials and parts on their vehicle. Millennials lead the way in demanding more transparency in automotive manufacturing, as more than eight in ten (both globally and in APAC, including India) say it is important to have access to manufacturer information along with knowing if source materials and parts are sustainable and understanding how the vehicle is manufactured from end-to-end.

Beyond gaining greater visibility into the automotive manufacturing process, once they have their vehicles, 88 percent of consumers (82 percent in APAC, including India) and 86 percent of fleet managers (88 percent in APAC, including India) want to understand how the data from their vehicles will be used by the automotive ecosystem.

After a vehicle purchase, 83 percent of consumers and 84 percent of fleet managers expect ownership and control of the data their vehicle generates. This sentiment is similarly shared within APAC, by 86 percent of consumers and 88 percent of fleet managers.

Automotive supply chain visibility
A majority of consumers (79 percent globally, 83 percent in APAC, including India) and fleet managers (81 percent globally, 84 percent in APAC, including India) want end-to-end visibility during the manufacturing process. However, only around three in ten automotive industry decision-makers say they will prioritise connecting real-time data systems (30 percent in APAC, including India) to enable a holistic view of operations and increase visibility across production and throughout the supply chain over the next five years (32 percent in APAC, including India). 

Jin added, “To provide real-time visibility throughout the supply chain, digitising operations via RFID and rugged handheld mobile computers can ensure that both regulations and sustainability expectations are met effectively and efficiently.”

Slightly more than one-third of OEMs globally and in APAC said autonomous mobile robots (AMRs), RFID, rugged handheld mobile computers and scanners as well as industrial machine vision will improve supply chain management. Similarly for suppliers, one-third of those surveyed cite mobile barcode label/thermal printers, wearable computers and location technology as the technologies to do so. 

Rajnish Gupta, Vice President and Head – India and Sub-Continent Business, Zebra Technologies, said, “Manufacturers are innovating to meet changing customer demands, and they are increasing their investment in technologies to deliver more personalised and sustainable vehicles. Along with this, they also need to ramp up their end-to-end supply chain visibility to build the next level of trust with their customers. We are ready to help automotive manufacturers enhance their operational capabilities through digitalisation through varying solutions like the L10ax rugged tablet, RFD90 ultra-rugged UHF RFID sleds, MC9300 DPM mobile computer and Workforce Connect, just to name a few.”

Overall, around seven in ten automotive industry decision-makers (76 percent globally, 67 percent in APAC, including India) agree that digital transformation is a strategic priority for their organisation. In the next five years, they anticipate expanding their use of technology, with 47 percent (both globally and in APAC, including India) focused on additive manufacturing/3D printing and 45 percent globally (46 percent in APAC, including India) on supply chain planning solutions.

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Chinese technology company Neusoft Corporation and Mappls MapmyIndia have signed a Memorandum of Understanding (MoU) to leverage their strengths in software and data resources to collaborate deeply.

The companies will engage in joint technological development, ecosystem collaboration and resource integration to provide navigation products and intelligent mobility solutions tailored to localised needs in emerging markets such as Southeast Asia and India.

The partnership is a response to the fact that while global auto brands are expanding into Southeast Asia and India, they face challenges in these regions due to complex road conditions, unique traffic rules, extensive addressing systems and high localisation adaptation costs. These issues limit the ability of automakers to deliver a complete intelligent user experience.

Under the collaboration, Neusoft will adopt its OneCoreGo Global Intelligent Mobility Solution 6.0 Plus as the core technology carrier, deeply integrating MapmyIndia's map data, real-time traffic information and multi-dimensional value-added services. MapmyIndia is noted as the largest local mapping company in India, holding more than 90 percent market share in in-vehicle navigation.

The integration is intended to strengthen a full capability loop of ‘navigation + payment + interaction + connectivity + operations’.

Through API integration and technological convergence, the two parties will jointly develop navigation products and mobility solutions highly adapted to Southeast Asia, India and similar regional markets. These solutions will deliver precise route planning and real-time traffic guidance, address local user needs and continuously enhance product experience and scenario-based services. This will help automotive partners rapidly launch intelligent vehicle models with competitiveness in local markets.

The partnership enables Neusoft to combine the global end-to-end strengths of its solution with localised ecosystem resources, paving the ‘last mile’ for automakers entering the Southeast Asian and Indian markets and delivering comprehensive intelligent mobility experiences.

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Bengaluru-based electric vehicle maker Ultraviolette Automotive has secured USD 45 million from Zoho Corporation and Lingotto, one of Europe's investment management companies as part of its ongoing Series E investment round.

The investment from Zoho Corporation was led by Sridhar Vembu, Mani Vembu and Kumar Vembu.

This growth capital will accelerate the domestic and international scale-up of current products F77 and X-47, as well as future product platforms Shockwave and Tesseract.

Ultraviolette has built a design and technology-led enterprise with the F77 and the recently launched X-47.

The company has expanded to 30 cities across India in a short span of 12 months and is expanding to 100 cities by mid-2026. The F77 motorcycles were recently launched in the United Kingdom, bringing Ultraviolette's presence to 12 countries across Europe.

Narayan Subramaniam, Co-Founder & CEO, Ultraviolette Automotive, said, “We are glad to announce our Series E investment from Zoho and Lingotto. Lingotto's legacy of backing iconic performance and mobility brands, combined with Zoho's long-term commitment to fostering cutting-edge Indian innovation, aligns perfectly with Ultraviolette's mission to build category-defining electric mobility solutions for India and global markets.”

Niraj Rajmohan, CTO & Co-Founder, Ultraviolette, said, "With the ongoing Series E investments, we are doubling down on growth and expanding our production to meet increasing demand. Our focus is on advancing breakthrough battery technology, elevating performance capabilities and expanding production to support upcoming product platforms. This investment will accelerate our journey towards scaling into India and global markets."

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Agentic AI platform Disseqt AI has announced a partnership with Tata Technologies and Infosys. As per the agreement, Disseqt AI will assist both companies' IT and DevOps teams in developing and fast-tracking the production of tailored Agentic AI applications for automobile and FinTech companies globally.

The partnership aims to help auto and FinTech firms embrace customised Agentic AI faster and in a secure manner.

Disseqt AI, which has operations in Bengaluru, San Francisco and Dublin, provides an enterprise-grade platform for IT and DevOps teams. The company claims its platform cuts down Agentic AI testing and operations cost by 70 percent and improves productivity by up to 80 percent. The platform allows these teams to test, simulate and monitor their Agentic AI systems tailored across industries, ultimately enabling enterprises to operationalise tailored Agentic AI faster and at scale, without sacrificing ethics, governance and compliance.

Apoorva Kumar, Founder and CEO, Disseqt AI, said, “This is a landmark announcement for us as we further embed Disseqt into enterprise workflows for testing, simulation, monitoring and auditability purposes. We are already working closely with both Tata and Infosys on several projects and are proud to be part of their innovation initiatives”

Last month, Disseqt AI announced a strategic collaboration with HCLTech and Microsoft to guide financial services institutions with Agentic AI adoption.

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Battery and Energy Storage Europe has announced a programme focused on the EU Battery Passport, a regulatory milestone that becomes mandatory in February 2027. The Barcelona-based event will address the compliance gap for applications beyond the electric vehicle (EV) sector, which have dominated the conversation to date.

The event, taking place on 8th and 9th September 2026 at Fira de Barcelona's Gran Via venue, will focus on solutions and talks for applications that fall within the regulation's scope: stationary energy storage, industrial batteries, grid-scale systems, long-duration energy storage and emerging applications in aerospace, maritime and rail electrification.

With the February 2027 legal requirement date approaching, the programme will bring together industry leaders, technology providers, and policy experts to address the compliance challenges facing these diverse sectors.

The Battery Passport is a digital record documenting a battery's entire lifecycle, from raw material sourcing to production, performance and eventual recycling. From February 2027, it becomes mandatory for all rechargeable EV, industrial and LMT batteries over 2 kWh sold in the EU.

Linked via QR code, the passport will track each battery's complete lifecycle, including composition, carbon footprint and recycled content, fundamentally transforming supply chain transparency and sustainability practices across Europe.

The programme will explore implementation topics including digital infrastructure requirements, data management systems, supply chain integration, verification processes and recycling traceability.

Ken Davies, Conference Programme Director at Battery and Energy Storage Europe, said, "The Battery Passport represents one of the most significant regulatory shifts our industry has faced, yet many companies are still grappling with what implementation actually means for their operations. While the EV sector has dominated the conversation, there's a critical need to address how this regulation applies to stationary storage, industrial applications and the innovative battery technologies powering Europe's energy transition. With the clock ticking toward February 2027, Battery and Energy Storage Europe will shine a light on the practical implementation requirements for these often-overlooked sectors, connecting stakeholders with actionable solutions and bringing together the expertise, technology providers, and collaborative spirit needed to turn compliance into competitive advantage across the full spectrum of battery applications."

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