Zebra Technologies Corporation released the findings of its Automotive Ecosystem Vision Study. The study aimed to gauge industry views, priorities and expectations the industry faces, and the challenges and opportunities resulting from rapid digital transformation. All data was collected and tabulated by third-party research firm, Azure Knowledge Corporation.

The study confirmed automotive manufacturers are under pressure to accommodate growing consumers’ preference for electric vehicles (EVs) in the near future. Automotive manufacturers must plan for a smooth transition to EVs, which have a very different requirements from raw materials to final assembly. Technology-led priorities will therefore be focused on increasing automation, building in-house technologies and expanding visibility across their respective production and supply chains. 

The survey was conducted from August to September 2022, with participation from 1,336 respondents globally, including industry decision-makers, fleet managers and consumers. In APAC, the 350 respondents were surveyed across India, Greater China, Japan and South Korea.

APAC consumers, including India respondents, will prefer purchasing EVs in the future
The survey reflects that in the near future there will be a shift in preference, with more than half of consumers (53 percent globally, 60 percent in APAC, including India) indicating going for a hybrid electric vehicle (HEV). However, navigating this increasing demand for EVs comes with challenges as 68 percent of global automotive industry decision-makers (60 percent in APAC, including India) say they are under high pressure to produce next generation (electric) vehicles, while 75 percent of them (71 percent in APAC, including India) are under high pressure to deliver products that are more eco-friendly, sustainable and safer for the environment.

The study also highlights consumers across generations pushing automotive manufacturers’ acceleration to technology innovation as eight in ten say that sustainability and eco-friendliness are key priorities in their vehicle purchase and lease decisions. 87 percent of millennials prioritise sustainability in their vehicles followed closely by 78 percent of Gen Xers and 76 percent of baby boomers. Within APAC, 85 percent of consumers were aligned with these key priorities, consisting of 92 percent of millennials, 83 percent of Gen Xers and 72 percent of baby boomers prioritising sustainability the highest.

Consumers are driving the growing emphasis on personalisation – the ability to customise a vehicle to their liking. Nearly four in five consumers say personalisation options factor into their decision to purchase a vehicle, and eight in ten fleet managers share these same requirements for sustainability and personalisation. APAC consumers resonate with this most strongly when compared with their global counterparts, with 86 percent prioritising personalisation options in their purchasing decisions, and 92 percent of fleet managers sharing the same requirements.

While nearly 80 percent of automotive industry decision-makers globally (77 percent in APAC, including India) recognise consumers expect more sustainable and personalised vehicle options today, around seven in ten concede it’s difficult to keep up with increasing customisation demands. As a result, three in four automotive manufacturers globally say a top priority is to build strategic partnerships with tech companies for their next generation of production. This number is lower across APAC, at 72 percent and 64 percent respectively.

Tan Aik Jin, Vertical Solutions Marketing Lead APAC, Zebra Technologies, said, “The challenges that automotive manufacturers face today include finding and retaining qualified workforce, navigating supply chain disruptions, delivering on heightened expectations around speed and accuracy. While it’s heartening that consumers are leaning towards a greener automotive future with greater preference towards electric vehicles, this is a signal to automotive decision-makers to actively invest more in safer technologies and robust infrastructure, to better serve their customers.”

Trust and transparency in automotive manufacturing
Data and information transparency is highly important to consumers and fleet managers alike, and they are seeking more visibility into the automotive ecosystem. When considering a vehicle for purchase or lease, 81 percent of consumers globally (85 percent in APAC, including India) and 86 percent of fleet managers (92 percent in APAC, including India) indicate they want to understand the origin of materials and parts on their vehicle. Millennials lead the way in demanding more transparency in automotive manufacturing, as more than eight in ten (both globally and in APAC, including India) say it is important to have access to manufacturer information along with knowing if source materials and parts are sustainable and understanding how the vehicle is manufactured from end-to-end.

Beyond gaining greater visibility into the automotive manufacturing process, once they have their vehicles, 88 percent of consumers (82 percent in APAC, including India) and 86 percent of fleet managers (88 percent in APAC, including India) want to understand how the data from their vehicles will be used by the automotive ecosystem.

After a vehicle purchase, 83 percent of consumers and 84 percent of fleet managers expect ownership and control of the data their vehicle generates. This sentiment is similarly shared within APAC, by 86 percent of consumers and 88 percent of fleet managers.

Automotive supply chain visibility
A majority of consumers (79 percent globally, 83 percent in APAC, including India) and fleet managers (81 percent globally, 84 percent in APAC, including India) want end-to-end visibility during the manufacturing process. However, only around three in ten automotive industry decision-makers say they will prioritise connecting real-time data systems (30 percent in APAC, including India) to enable a holistic view of operations and increase visibility across production and throughout the supply chain over the next five years (32 percent in APAC, including India). 

Jin added, “To provide real-time visibility throughout the supply chain, digitising operations via RFID and rugged handheld mobile computers can ensure that both regulations and sustainability expectations are met effectively and efficiently.”

Slightly more than one-third of OEMs globally and in APAC said autonomous mobile robots (AMRs), RFID, rugged handheld mobile computers and scanners as well as industrial machine vision will improve supply chain management. Similarly for suppliers, one-third of those surveyed cite mobile barcode label/thermal printers, wearable computers and location technology as the technologies to do so. 

Rajnish Gupta, Vice President and Head – India and Sub-Continent Business, Zebra Technologies, said, “Manufacturers are innovating to meet changing customer demands, and they are increasing their investment in technologies to deliver more personalised and sustainable vehicles. Along with this, they also need to ramp up their end-to-end supply chain visibility to build the next level of trust with their customers. We are ready to help automotive manufacturers enhance their operational capabilities through digitalisation through varying solutions like the L10ax rugged tablet, RFD90 ultra-rugged UHF RFID sleds, MC9300 DPM mobile computer and Workforce Connect, just to name a few.”

Overall, around seven in ten automotive industry decision-makers (76 percent globally, 67 percent in APAC, including India) agree that digital transformation is a strategic priority for their organisation. In the next five years, they anticipate expanding their use of technology, with 47 percent (both globally and in APAC, including India) focused on additive manufacturing/3D printing and 45 percent globally (46 percent in APAC, including India) on supply chain planning solutions.

In a landmark development, Uber Freight, in collaboration with Aurora, has announced that fully autonomous lorries (trucks) have been completing return journeys between Dallas, Texas and Houston, Texas (approximately 386km) since April.

These driverless Class 8 trucks are transporting live, commercial freight with no human intervention behind the wheel. This event marks a significant moment as Uber Freight becomes the first logistics platform to offer shippers access to this technology on public roads.

The company shared that the haulage sector has long grappled with issues such as high driver turnover and underutilised assets. Autonomous trucking aims to ease these pressures while providing tangible benefits for shippers, carriers and consumers.

Uber Freight’s autonomous vehicle (AV) carriers have achieved notable results to date:

• Over 500,000 supervised autonomous miles covered on public roads while carrying freight over the past four years.
• The company has moved freight for more than 20 shippers across various industries.
• Goods delivered include everyday essentials such as pet food, paper products, beverages, appliances and packaging materials.

Lior Ron, Founder & CEO, Uber Freight, said, “This milestone is a clear example of what can be achieved when innovation meets logistics leadership. Working with Aurora, we are shaping a future where autonomous lorries enhance the efficiency and reliability of supply chains. This is the kind of value that shippers across the industry are seeking – and why we are dedicated to building a more intelligent and resilient freight network.”

Uber Freight started its journey in autonomous trucking in 2021 with strategic alliances to commercialise AV technology. The integration of the Aurora Driver into the Uber Freight platform has resulted in a seamless end-to-end solution where booking, tracking and load adjustments are managed digitally and efficiently.

This deep integration positions Uber Freight as the first and only logistics network to fully synchronise with autonomous lorries, ensuring freight is matched to suitable routes with minimal human involvement.

With nearly USD 20 billion in freight under management (FUM) and a substantial logistics network, Uber Freight claimed it is well-placed to scale the commercialisation of autonomous lorries. Their leadership in this area extends beyond technology to encompass collaboration and trust-building with shippers, carriers, and partners.

Through initiatives such as the Premier Autonomy Programme, which offers early access to over one billion of Aurora’s driverless miles to Uber Freight carriers through 2030, the company is enabling carriers of all sizes to improve their operations through autonomous technology.

Looking ahead, preparations are underway to support Aurora’s expansion of driverless operations to El Paso and Phoenix by end-2025, opening up new routes and opportunities for the sector.

Leading insurance technology firm RenewBuy makes strategic foray into automotive loan segment with RB Wheelz brand.

The RB Wheelz brand will provide a full suite of automotive loan products — including new vehicle financing, balance transfers and top-up loans — all accessible through RenewBuy’s upgraded digital platform. The integration is designed to offer consumers a seamless experience by combining financing and insurance under one digital roof.

The company estimates that the automotive financing market is expanding at a CAGR of 15–16 percent, which makes it an attractive opportunity for digital-first players like RenewBuy.

In the final quarter of FY25, RenewBuy disbursed nearly INR 1 billion in automotive loans. Looking ahead, the company aims to onboard approximately 10,000 customers and scale its loan disbursement to INR 15 billion in FY2026. The initial rollout will focus on four-wheelers and fleet vehicles.

Indraneel Chatterjee, Co-Founder, RenewBuy, said, “Having served consumers in the insurance space for nearly a decade, we are now expanding our footprint in the financial services ecosystem. We’re leveraging our technology and a 150,000 strong advisor network to bring loan services to consumers across metros and smaller towns. Over 75 percent of buyers in Tier II and III cities are opting for vehicle financing — a high-potential segment we aim to empower with accessible, seamless, and digital solutions.”

RenewBuy’s upgraded platform now includes a dedicated loan feature, supported by partnerships with 18 leading banks and NBFCs.

Elektrobit, a wholly owned independent subsidiary of Continental, has announced a strategic partnership with Metoak, a Chinese provider of intelligent driving solutions, to accelerate the development and adoption of software-defined vehicles (SDVs).

The collaboration integrates Elektrobit’s EB corbos Linux for Safety Applications – an open-source operating system compliant with automotive safety standards – with Metoak’s high-performance chips and driving algorithms. The first mass production project, now in its initial phase, focuses on stereoscopic vision and multi-sensor fusion technologies for next-generation ADAS (Advanced Driver Assistance Systems) controllers. Mass production is expected by early 2026.

The project marks the first integration of open-source systems with domestic chips in China’s intelligent driving sector. Elektrobit brings its global software expertise, while Metoak contributes its stereoscopic vision technology, aiming to deliver secure, cost-effective, and updateable SDV solutions for Chinese automakers.

The partnership centres around two areas:

EB corbos Linux for Safety Applications – The world’s first open-source, high-performance computing OS to meet ISO 26262 ASIL B and IEC 61508 SIL 2 safety standards. Its customisability and compliance with the UNECE R155 cybersecurity regulation make it a competitive choice for automakers. Metoak has successfully adapted the OS to its chips, reducing supply chain risks and offering a flexible solution for local manufacturers.

AUTOSAR Software and Autonomous Driving – The partners will co-develop ASIL D-certified Classic AUTOSAR software to optimise real-time communication and safety. They also plan to work on Level 3 autonomous driving algorithms and build a local ecosystem to support the ‘domestic chips + open-source system’ model.

Yaojie Lu, CEO of Metoak, said: “Partnering with Elektrobit combines the flexibility of EB corbos Linux with our stereo vision and AI technology, enabling cost-efficient and precise perception solutions.”

Maria Anhalt, CEO of Elektrobit, added: “The success of SDVs depends on openness and collaboration. We’re proud to see the industry’s first open-source safety-compliant OS entering mass production alongside Metoak.”

The partnership sets the stage for scalable, safety-certified SDV innovations in China and beyond.

Axiscades Technologies, a leading technology and engineering solutions provider, has appointed Anurag Sharma as CEO of add-solution, a Germany-based subsidiary of Axiscades specialising in wiring harness design & testing for aerospace, automotive and industrial sectors.

The German company focuses on specialised drone development and thermal management offering for Axiscades group in Europe.

Alfonso Martinez, CEO and MD, Axiscades, said, “We are excited to welcome Anurag to our leadership team. He embodies the rare blend of technical expertise and executional foresight that defines Axiscades’ ambition. The future of engineering value is being created: at the intersection of electrification, AI-driven industrial transformation and semiconductor-led innovation and he brings these talents to the table. Anurag’s track record in scaling engineering businesses gives add-solution the exact leverage needed to dominate the software-defined era. His work in EDS and cross-border industrialisation aligns with our strategy to embed deeper into European OEMs’ R&D cycles. In Europe, the sector contributes 4 percent to the GDP and is home to several leading premium car manufacturers, making it a highly attractive market. As part of our restructuring, Axiscades is doubling down on aerospace, defence and engineering services powered by Electronics, Semiconductors and Artificial Intelligence (ESAI).”

“add-solution plays a central role in this vision, bringing software-led scale and agility to these high-priority verticals. We're building a leadership team that doesn’t just respond to industry shifts it shapes them,” he added.

Sharma is an alumnus of IIT Roorkee and comes with over three decades of experience across product development, sales & business development, P&L management and successful execution of large-scale engineering programs.

He began his career with L&T and has held several senior roles across Siemens Technology, Segula Technologies, Altran India, Ansys India and Altair Engineering.

Anurag Sharma, said, “Axiscades is at an inflection point where product innovation in the domain of electronics, semiconductor and digital engineering are converging to create long-term value. The EDS (Electrical Distribution Systems) industry is undergoing a major transformation, with embedded electronic systems and 3D designs taking centre stage. As OEMs increasingly shift towards software-defined vehicles and electrification, the demand for highly specialised, domain-driven engineering services is set to rise. I am thrilled to contribute to this vision and bring together add solution’s deep expertise in EDS and component testing to give Axiscades a unique edge. The goal is to deepen global partnerships and build differentiated capabilities by delivering smarter, faster, and more integrated solutions across the value chain.”