Zebra Technologies Corporation released the findings of its Automotive Ecosystem Vision Study. The study aimed to gauge industry views, priorities and expectations the industry faces, and the challenges and opportunities resulting from rapid digital transformation. All data was collected and tabulated by third-party research firm, Azure Knowledge Corporation.

The study confirmed automotive manufacturers are under pressure to accommodate growing consumers’ preference for electric vehicles (EVs) in the near future. Automotive manufacturers must plan for a smooth transition to EVs, which have a very different requirements from raw materials to final assembly. Technology-led priorities will therefore be focused on increasing automation, building in-house technologies and expanding visibility across their respective production and supply chains. 

The survey was conducted from August to September 2022, with participation from 1,336 respondents globally, including industry decision-makers, fleet managers and consumers. In APAC, the 350 respondents were surveyed across India, Greater China, Japan and South Korea.

APAC consumers, including India respondents, will prefer purchasing EVs in the future
The survey reflects that in the near future there will be a shift in preference, with more than half of consumers (53 percent globally, 60 percent in APAC, including India) indicating going for a hybrid electric vehicle (HEV). However, navigating this increasing demand for EVs comes with challenges as 68 percent of global automotive industry decision-makers (60 percent in APAC, including India) say they are under high pressure to produce next generation (electric) vehicles, while 75 percent of them (71 percent in APAC, including India) are under high pressure to deliver products that are more eco-friendly, sustainable and safer for the environment.

The study also highlights consumers across generations pushing automotive manufacturers’ acceleration to technology innovation as eight in ten say that sustainability and eco-friendliness are key priorities in their vehicle purchase and lease decisions. 87 percent of millennials prioritise sustainability in their vehicles followed closely by 78 percent of Gen Xers and 76 percent of baby boomers. Within APAC, 85 percent of consumers were aligned with these key priorities, consisting of 92 percent of millennials, 83 percent of Gen Xers and 72 percent of baby boomers prioritising sustainability the highest.

Consumers are driving the growing emphasis on personalisation – the ability to customise a vehicle to their liking. Nearly four in five consumers say personalisation options factor into their decision to purchase a vehicle, and eight in ten fleet managers share these same requirements for sustainability and personalisation. APAC consumers resonate with this most strongly when compared with their global counterparts, with 86 percent prioritising personalisation options in their purchasing decisions, and 92 percent of fleet managers sharing the same requirements.

While nearly 80 percent of automotive industry decision-makers globally (77 percent in APAC, including India) recognise consumers expect more sustainable and personalised vehicle options today, around seven in ten concede it’s difficult to keep up with increasing customisation demands. As a result, three in four automotive manufacturers globally say a top priority is to build strategic partnerships with tech companies for their next generation of production. This number is lower across APAC, at 72 percent and 64 percent respectively.

Tan Aik Jin, Vertical Solutions Marketing Lead APAC, Zebra Technologies, said, “The challenges that automotive manufacturers face today include finding and retaining qualified workforce, navigating supply chain disruptions, delivering on heightened expectations around speed and accuracy. While it’s heartening that consumers are leaning towards a greener automotive future with greater preference towards electric vehicles, this is a signal to automotive decision-makers to actively invest more in safer technologies and robust infrastructure, to better serve their customers.”

Trust and transparency in automotive manufacturing
Data and information transparency is highly important to consumers and fleet managers alike, and they are seeking more visibility into the automotive ecosystem. When considering a vehicle for purchase or lease, 81 percent of consumers globally (85 percent in APAC, including India) and 86 percent of fleet managers (92 percent in APAC, including India) indicate they want to understand the origin of materials and parts on their vehicle. Millennials lead the way in demanding more transparency in automotive manufacturing, as more than eight in ten (both globally and in APAC, including India) say it is important to have access to manufacturer information along with knowing if source materials and parts are sustainable and understanding how the vehicle is manufactured from end-to-end.

Beyond gaining greater visibility into the automotive manufacturing process, once they have their vehicles, 88 percent of consumers (82 percent in APAC, including India) and 86 percent of fleet managers (88 percent in APAC, including India) want to understand how the data from their vehicles will be used by the automotive ecosystem.

After a vehicle purchase, 83 percent of consumers and 84 percent of fleet managers expect ownership and control of the data their vehicle generates. This sentiment is similarly shared within APAC, by 86 percent of consumers and 88 percent of fleet managers.

Automotive supply chain visibility
A majority of consumers (79 percent globally, 83 percent in APAC, including India) and fleet managers (81 percent globally, 84 percent in APAC, including India) want end-to-end visibility during the manufacturing process. However, only around three in ten automotive industry decision-makers say they will prioritise connecting real-time data systems (30 percent in APAC, including India) to enable a holistic view of operations and increase visibility across production and throughout the supply chain over the next five years (32 percent in APAC, including India). 

Jin added, “To provide real-time visibility throughout the supply chain, digitising operations via RFID and rugged handheld mobile computers can ensure that both regulations and sustainability expectations are met effectively and efficiently.”

Slightly more than one-third of OEMs globally and in APAC said autonomous mobile robots (AMRs), RFID, rugged handheld mobile computers and scanners as well as industrial machine vision will improve supply chain management. Similarly for suppliers, one-third of those surveyed cite mobile barcode label/thermal printers, wearable computers and location technology as the technologies to do so. 

Rajnish Gupta, Vice President and Head – India and Sub-Continent Business, Zebra Technologies, said, “Manufacturers are innovating to meet changing customer demands, and they are increasing their investment in technologies to deliver more personalised and sustainable vehicles. Along with this, they also need to ramp up their end-to-end supply chain visibility to build the next level of trust with their customers. We are ready to help automotive manufacturers enhance their operational capabilities through digitalisation through varying solutions like the L10ax rugged tablet, RFD90 ultra-rugged UHF RFID sleds, MC9300 DPM mobile computer and Workforce Connect, just to name a few.”

Overall, around seven in ten automotive industry decision-makers (76 percent globally, 67 percent in APAC, including India) agree that digital transformation is a strategic priority for their organisation. In the next five years, they anticipate expanding their use of technology, with 47 percent (both globally and in APAC, including India) focused on additive manufacturing/3D printing and 45 percent globally (46 percent in APAC, including India) on supply chain planning solutions.

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Toyota Kirloskar Motor (TKM) has signed a Memorandum of Understanding (MoU) with Wipro 3D to create a Centre of Excellence (CoE) for additive manufacturing. The facility will be located at the Toyota Technical Training Institute (TTTI) in Bidadi, Bengaluru. The partnership is intended to facilitate skill development and the integration of 3D printing technologies into production environments.

The centre will provide students with exposure to industrial applications of additive manufacturing, including rapid prototyping and the development of production aids. Wipro 3D will provide technical expertise and training modules covering internships, apprenticeships and workshops. The curriculum will also incorporate digital manufacturing and resource optimisation as part of an emphasis on Industry 4.0 technologies.

By leveraging these manufacturing capabilities, the initiative aims to reduce lead times and improve assembly line efficiency. The TTTI, which focuses on vocational education in trades such as mechatronics and welding, doubled its intake to 2,400 students in 2023. This collaboration aligns with the institution's objective to build technical talent for the automotive sector.

G Shankara, Chief Strategy Officer, Toyota Kirloskar Motor, said, "Our Human Resource Development philosophy at TKM follows core principles of Toyota such as, Continue the Quest for Improvement, Show Respect for People, under which we thrive hard to develop individuals in the Latest Technology of the New Age Era of automotive field. We are also committed to nurturing skilled talent and strengthening India’s manufacturing ecosystem. This collaboration will play an imperative role in nurturing future-ready talent, while contributing meaningfully to the Government’s Skill India Mission.”

Yathiraj Kasal, Business Head and General Manager, Wipro 3D, added, “This association reflects our commitment to strengthening India’s manufacturing ecosystem through capability building and innovation, while creating industry-relevant learning experiences.”

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TomTom has introduced Unified Speed Restrictions, a new service providing updated speed limit data for global regulatory compliance and Advanced Driver Assistance Systems (ADAS). The service is designed to help vehicle manufacturers exceed the minimum requirements of Intelligent Speed Assistance (ISA) regulations.

The service integrates multiple static and live data sources into a single output. By combining various inputs, the system provides continuous updates to vehicle software to ensure speed limit identification remains accurate across different driving environments.

Data sources utilised include:

• Unsigned speed limits: Based on regional road classifications.
• Roadside sign recognition: Camera-based detection of physical signs.
• Probe data: Aggregated information from connected vehicles.
• Variable speed limits: Real-time data from electronic overhead gantries.

Beyond safety compliance, the service supports automated driving functions by providing data for predictive path planning and smoother vehicle manoeuvres.

The solution is available as an API or pre-integrated within the TomTom ADAS SDK. The SDK is modular, allowing manufacturers and Tier 1 suppliers to incorporate the data into existing software stacks without vendor lock-in. This architecture is intended to reduce development costs and accelerate the deployment of predictive assistance features.

Manuela Locarno Ajayi, SVP of Product Engineering, TomTom, said, “Accurate and trusted speed information is foundational to road safety, regulatory compliance and automated driving at scale. With Unified Speed Restrictions, we are equipping automakers with a globally consistent, future‑ready foundation that reduces complexity, enabling higher levels of automation.”

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Detroit Engineered Products (DEP) has introduced DEP AIWorks, an engineering platform designed to integrate machine learning with physics-based simulation. The launch follows the conclusion of a five-city industry conclave held across Bengaluru, Delhi NCR, Hyderabad, Pune and Chennai.

DEP AIWorks is built as a physics-agnostic and tool-agnostic environment, allowing it to function across various datasets and engineering domains. The platform combines neural networks and physics-informed models with computer-aided engineering (CAE) solvers to provide predictive and generative capabilities within the product development lifecycle.

Core features of the platform include modular architecture, operational speed and ecosystem compatibility.

The platform is intended for use in the automotive, aerospace, energy, manufacturing and telecommunications sectors. It supports various stages of development, from early design exploration to manufacturing validation. By utilising data-driven learning alongside physics-based validation, the system aims to improve engineering productivity and accelerate decision-making cycles.

Radha Krishnan, President & Founder, DEP, said, “DEP AIWorks reflects the next step in how engineering organisations will adopt AI, not as a standalone tool, but as an integrated part of the product development lifecycle. By combining decades of simulation expertise with advances in AI, we are enabling teams to move faster while maintaining engineering rigor and reliability.”

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German tier 1 supplier ZF has introduced SolarBoost, a retrofittable solar panel system designed to support the 24-volt on-board electrical systems of city buses and coaches. The technology generates electricity during vehicle operation to recharge batteries, intended to reduce fuel consumption and maintenance requirements for fleet operators.

The system reduces the load on the drive engine by providing an alternative power source for on-board systems, which are traditionally supplied by the alternator. According to ZF, the additional energy can reduce fuel consumption by up to 3.5 percent, depending on weather conditions and application profiles.

The company states that key benefits for operators include battery longevity, as continuous recharging extends battery life. ZF reports potential savings equivalent to one battery per vehicle per year.

Furthermore, it enhances uptime by reduced requirement for stationary battery recharges and lower maintenance frequency. The system includes Bluetooth connectivity, allowing operators to track energy generation in real-time via a mobile application.

SolarBoost utilises a plug-and-play architecture designed for installation in an operator's own workshop using standard tools. The process does not require drilling into the vehicle structure or extensive rewiring, allowing for fleet-wide scaling with minimal disruption to service.

The hardware is engineered to withstand vibrations and weather conditions associated with heavy-duty transit. ZF provides a 5-year warranty and repair kits to support the long-term durability of the flexible panels.

The product is positioned as a scalable solution for bus operators to meet environmental targets. By utilizing renewable energy for electrical loads, the system assists in reducing the carbon footprint of intercity and urban transport fleets. It aligns with ZF’s broader strategy to deliver innovations that improve vehicle efficiency while supporting climate-friendly mobility.

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