Zebra Technologies Corporation released the findings of its Automotive Ecosystem Vision Study. The study aimed to gauge industry views, priorities and expectations the industry faces, and the challenges and opportunities resulting from rapid digital transformation. All data was collected and tabulated by third-party research firm, Azure Knowledge Corporation.

The study confirmed automotive manufacturers are under pressure to accommodate growing consumers’ preference for electric vehicles (EVs) in the near future. Automotive manufacturers must plan for a smooth transition to EVs, which have a very different requirements from raw materials to final assembly. Technology-led priorities will therefore be focused on increasing automation, building in-house technologies and expanding visibility across their respective production and supply chains. 

The survey was conducted from August to September 2022, with participation from 1,336 respondents globally, including industry decision-makers, fleet managers and consumers. In APAC, the 350 respondents were surveyed across India, Greater China, Japan and South Korea.

APAC consumers, including India respondents, will prefer purchasing EVs in the future
The survey reflects that in the near future there will be a shift in preference, with more than half of consumers (53 percent globally, 60 percent in APAC, including India) indicating going for a hybrid electric vehicle (HEV). However, navigating this increasing demand for EVs comes with challenges as 68 percent of global automotive industry decision-makers (60 percent in APAC, including India) say they are under high pressure to produce next generation (electric) vehicles, while 75 percent of them (71 percent in APAC, including India) are under high pressure to deliver products that are more eco-friendly, sustainable and safer for the environment.

The study also highlights consumers across generations pushing automotive manufacturers’ acceleration to technology innovation as eight in ten say that sustainability and eco-friendliness are key priorities in their vehicle purchase and lease decisions. 87 percent of millennials prioritise sustainability in their vehicles followed closely by 78 percent of Gen Xers and 76 percent of baby boomers. Within APAC, 85 percent of consumers were aligned with these key priorities, consisting of 92 percent of millennials, 83 percent of Gen Xers and 72 percent of baby boomers prioritising sustainability the highest.

Consumers are driving the growing emphasis on personalisation – the ability to customise a vehicle to their liking. Nearly four in five consumers say personalisation options factor into their decision to purchase a vehicle, and eight in ten fleet managers share these same requirements for sustainability and personalisation. APAC consumers resonate with this most strongly when compared with their global counterparts, with 86 percent prioritising personalisation options in their purchasing decisions, and 92 percent of fleet managers sharing the same requirements.

While nearly 80 percent of automotive industry decision-makers globally (77 percent in APAC, including India) recognise consumers expect more sustainable and personalised vehicle options today, around seven in ten concede it’s difficult to keep up with increasing customisation demands. As a result, three in four automotive manufacturers globally say a top priority is to build strategic partnerships with tech companies for their next generation of production. This number is lower across APAC, at 72 percent and 64 percent respectively.

Tan Aik Jin, Vertical Solutions Marketing Lead APAC, Zebra Technologies, said, “The challenges that automotive manufacturers face today include finding and retaining qualified workforce, navigating supply chain disruptions, delivering on heightened expectations around speed and accuracy. While it’s heartening that consumers are leaning towards a greener automotive future with greater preference towards electric vehicles, this is a signal to automotive decision-makers to actively invest more in safer technologies and robust infrastructure, to better serve their customers.”

Trust and transparency in automotive manufacturing
Data and information transparency is highly important to consumers and fleet managers alike, and they are seeking more visibility into the automotive ecosystem. When considering a vehicle for purchase or lease, 81 percent of consumers globally (85 percent in APAC, including India) and 86 percent of fleet managers (92 percent in APAC, including India) indicate they want to understand the origin of materials and parts on their vehicle. Millennials lead the way in demanding more transparency in automotive manufacturing, as more than eight in ten (both globally and in APAC, including India) say it is important to have access to manufacturer information along with knowing if source materials and parts are sustainable and understanding how the vehicle is manufactured from end-to-end.

Beyond gaining greater visibility into the automotive manufacturing process, once they have their vehicles, 88 percent of consumers (82 percent in APAC, including India) and 86 percent of fleet managers (88 percent in APAC, including India) want to understand how the data from their vehicles will be used by the automotive ecosystem.

After a vehicle purchase, 83 percent of consumers and 84 percent of fleet managers expect ownership and control of the data their vehicle generates. This sentiment is similarly shared within APAC, by 86 percent of consumers and 88 percent of fleet managers.

Automotive supply chain visibility
A majority of consumers (79 percent globally, 83 percent in APAC, including India) and fleet managers (81 percent globally, 84 percent in APAC, including India) want end-to-end visibility during the manufacturing process. However, only around three in ten automotive industry decision-makers say they will prioritise connecting real-time data systems (30 percent in APAC, including India) to enable a holistic view of operations and increase visibility across production and throughout the supply chain over the next five years (32 percent in APAC, including India). 

Jin added, “To provide real-time visibility throughout the supply chain, digitising operations via RFID and rugged handheld mobile computers can ensure that both regulations and sustainability expectations are met effectively and efficiently.”

Slightly more than one-third of OEMs globally and in APAC said autonomous mobile robots (AMRs), RFID, rugged handheld mobile computers and scanners as well as industrial machine vision will improve supply chain management. Similarly for suppliers, one-third of those surveyed cite mobile barcode label/thermal printers, wearable computers and location technology as the technologies to do so. 

Rajnish Gupta, Vice President and Head – India and Sub-Continent Business, Zebra Technologies, said, “Manufacturers are innovating to meet changing customer demands, and they are increasing their investment in technologies to deliver more personalised and sustainable vehicles. Along with this, they also need to ramp up their end-to-end supply chain visibility to build the next level of trust with their customers. We are ready to help automotive manufacturers enhance their operational capabilities through digitalisation through varying solutions like the L10ax rugged tablet, RFD90 ultra-rugged UHF RFID sleds, MC9300 DPM mobile computer and Workforce Connect, just to name a few.”

Overall, around seven in ten automotive industry decision-makers (76 percent globally, 67 percent in APAC, including India) agree that digital transformation is a strategic priority for their organisation. In the next five years, they anticipate expanding their use of technology, with 47 percent (both globally and in APAC, including India) focused on additive manufacturing/3D printing and 45 percent globally (46 percent in APAC, including India) on supply chain planning solutions.

Comments (0)

ADD COMMENT

Link Copied!

Coretura, a 50:50 joint venture between Daimler Truck and Volvo Group, has entered into an engineering agreement with Accenture to accelerate the development of a software platform for commercial vehicles.

The company, headquartered in Gothenburg, Sweden, currently employs over 100 engineers. It continues to recruit specialists in system architecture, high-performance computing and cloud infrastructure to support its roadmap, which targets the delivery of its first commercialised products towards the end of the decade.

Coretura intends to create a single software platform, language and standard for trucks, buses and other heavy-duty transport vehicles. The platform is designed to support vehicle lifecycles of more than 15 years, moving the industry away from projects that require custom software development for each new vehicle.

As the engineering partner, Accenture will support development across several areas, including:

• Electrical and Electronic (E/E) architecture
• Software abstraction and hardware integration
• Embedded software, middleware, and cybersecurity
• Functional safety and cloud infrastructure

The platform aims to provide a reusable software stack to lower costs and standardise time-to-market for global manufacturers. For fleet operators, the system is designed to allow for continuous software updates and performance upgrades delivered over the air.

Johan Lunden, CEO, Coretura, said, “Our purpose is to advance mobility at the speed of ideas, and that takes depth. Building a full-stack SDV platform demands expertise across embedded software, middleware, cybersecurity, and functional safety, all designed for vehicles with lifecycles measured in decades. Accenture’s reinvention capabilities let us move faster without compromising the standards our customers depend on. This is acceleration, not course correction.”

Rainer Oder, SDV Embedded Software Lead, Accenture, added, “Helping the industry advance software-defined vehicles is a priority for Accenture. Our landmark collaboration with Coretura is designed to change embedded software engineering for automotive platforms. Together, we are looking to solve the challenges of a fully software-defined architecture – addressing critical areas such as hardware abstraction, API management and AI-based engineering optimisations.”

Comments (0)

ADD COMMENT

Link Copied!

The ePlane Company has announced the completion of its full-scale electric vertical takeoff and landing (eVTOL) aircraft, the e200X. Designated PT-01, the prototype has successfully integrated all core subsystems into a single structure, marking the transition from design and simulation to physical testing.

The e200X is designed as a single airframe versatile enough to serve three distinct markets – Passenger Air Taxi, Urban Cargo Carrier and Air Ambulance.

The company emphasises that the aircraft was designed to be compact, allowing it to integrate into existing urban infrastructure without requiring significant city redesigns.

Developed at the company's own facilities in Chennai, the e200X features in-house development of major components, including propellers, airframe structure, landing gear and battery pack.

This vertical integration provides the company with control over performance, manufacturing costs, and iteration speed, having reached this milestone on approximately USD 21 million in funding.

With assembly complete, the e200X will now undergo ground testing, flight testing and certification.

Prof. Satya Chakravarthy, Founder, The ePlane Company, said, "We set out to build an electric aircraft to a world-class benchmark, engineered and manufactured in depth in India for the World.  We deliberately designed the e200X to be compact, because an aircraft that asks a city to rebuild itself around it will not solve the problem it was built to solve. The same airframe can move people as an air taxi, carry goods as a cargo aircraft, and save lives as an air ambulance, and it can do all three using the infrastructure cities already have. That combination of real capability and capital efficiency is how we intend to compete, and win, in markets around the world.”

The company’s board includes prominent figures such as Vishesh Rajaram (Speciale Invest), Eash Sundaram (JetBlue) and Aditya Ghosh (Homage, Akasa Air). The venture, incubated at IIT Madras, has also received international recognition, including being showcased at Bharat Innovates 2026 and featured in Nvidia Founder Jensen Huang’s GTC keynote.

Comments (0)

ADD COMMENT

Link Copied!

Chinese technology company Xiaomi has marked a new milestone for its automotive product offering with its electric vehicle.

The company has announced a significant milestone in autonomous vehicle technology by completing the first official autonomous lap of the Nurburgring Nordschleife circuit in Germany with the Xiaomi YU7 GT, equipped with a Track Package, navigating the 20.8 km circuit without a human driver, recording a lap time of 10:29.483.

Following this performance, the Nurburgring has introduced a new official vehicle category: Autonomous Driving (under Electric Vehicles).

The Xiaomi YU7 GT autonomously navigated all 73 corners of the Nordschleife, managing 300 metres of elevation change and varying road surface conditions. The performance was driven by Xiaomi’s autonomous driving system, which integrates the Xiaomi XLA architecture and the MiMo-Embodied foundation model introduced in March 2026. The end-to-end architecture enabled the vehicle to coordinate steering, braking and power delivery in real-time, maintaining stability under high-speed and high-load conditions.

Xiaomi’s autonomous driving programme has evolved since the 2024 launch of Xiaomi HAD. The current system moves beyond simple behaviour imitation toward autonomous decision-making and deeper environmental interpretation. The company stated that the Nurburgring project serves as a critical testing ground to collect data for refining vehicle dynamics modelling, control strategy optimisation and safety redundancy mechanisms.

This achievement underscores Xiaomi’s commitment to advancing artificial intelligence in the automotive sector through rigorous real-world validation.

Comments (0)

ADD COMMENT

Link Copied!

QuantumScape Corporation has announced a multi-year joint research agreement with Honda R&D Co., a subsidiary of Honda Motor Co.

The collaboration focuses on advancing QuantumScape’s solid-state lithium-metal battery platform, including the development of associated manufacturing processes.

This agreement follows a successful technology evaluation period during which Honda conducted a technical study and competitive benchmarking of QuantumScape’s battery platform.

Atsushi Ogawa, Chief Operating Officer, Research Center of Excellence, Honda R&D Co, said, “QS technology demonstrated compelling and unique advantages during our evaluation. We see potential for QS technology to add value across a range of applications, including automotive, and we are excited to move forward into the next phase of our partnership.”

Dr. Siva Sivaram, CEO and President, QuantumScape, added, “Honda is a leading global automaker renowned for its engineering excellence and product quality across automotive and other applications worldwide, and its evaluation represents one of the most rigorous assessments of our technology to date. This agreement reflects the growing confidence in QS solid-state lithium-metal batteries to enable safer, higher-density energy storage.”

Comments (0)

ADD COMMENT

Link Copied!